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True complete all 3 Levels of Cell Broadcast Emergency alert testing as planned
True and DDPM successfully completed all three levels of the Cell Broadcast emergency alert system tests.
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Les mer >>>True Corp unveils 3 strategic missions: trusted brand, AI for all, customer focus
True Corporation has announced three strategic missions centered around customers
The post True Corp unveils 3 strategic missions: trusted brand, AI for all, customer focus appeared first on The Story Thailand.
Les mer >>>Gartner predicts AI Agents will reduce the time it takes to exploit account exposures by 50%
By 2027, AI agents will reduce the time it takes to exploit account exposures by 50% according to Gartner, Inc.
The post Gartner predicts AI Agents will reduce the time it takes to exploit account exposures by 50% appeared first on The Story Thailand.
Les mer >>>Muang Thai Life Assurance joins UN’s PRI for responsible investment
Muang Thai Life Assurance Public Company Limited became the first life insurance company in Thailand to sign the PRI Signatory
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Les mer >>>IKEA Thailand drives a sustainable future through three sustainability directions
IKEA Thailand announced its commitment to advance sustainability through three main directions
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Les mer >>>True Corp. reports Q1 2025 profit of THB 1.6 billion
True Corporation Plc. reported net profit after tax of THB 1.6 billion for Q1 2025, marking a milestone turnaround within 2 years of amalgamation.
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Les mer >>>Thai Union Q1 sales ease to THB 29.8 billion
Thai Union Group PCL reported a 10.3% decline in sales to THB 29.8 billion for the first quarter of the year
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- True complete all 3 Levels of Cell Broadcast Emergency alert testing as planned
True and DDPM successfully completed all three levels of the Cell Broadcast emergency alert system tests.
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True Corporation Plc in collaboration with the Department of Disaster Prevention and Mitigation (DDPM), successfully completed all three levels of the Cell Broadcast emergency alert system tests. The most recent test, conducted on a large (provincial) scale, sent emergency messages to mobile phones in five major provinces: Chiang Mai, Ayutthaya, Udon Thani, Nakhon Si Thammarat and Bangkok. These provinces collectively have a population of over 11 million people. The test results demonstrated True’s readiness and capability to send timely, location-specific emergency alerts. This initiative marks a major step forward in the joint efforts between public and private sectors to develop a nationwide, accurate, and comprehensive emergency warning system, aimed at enhancing public safety in disaster-prone areas.
Paskorn Boonyalug, Director-General of the Department of Disaster Prevention and Mitigation, said that “the large-scale Cell Broadcast test in collaboration with True Corporation on May 13th, 2025 at 1:00 PM marks another milestone in preparing Thailand’s emergency alert system. This test covered five major provinces and achieved its objectives efficiently. After completing all three testing levels, DDPM is fully prepared to issue timely and effective disaster warnings, ensuring the safety of both Thai citizens and foreign tourists.”
Chakkrit Urairat, Chief Corporate Affairs Officer of True Corporation Plc. said that “successfully completing the Cell Broadcast alert tests at all three levels—local, regional, and provincial—represents a key milestone in elevating Thailand’s emergency alert system. True, in partnership with DDPM, is the first private operator to fully equip all 4G and 5G cell towers nationwide with Cell Broadcast Service (CBS). The system supports emergency message delivery in five languages across different geographic levels—from specific base stations to entire provinces, regions, or the whole country. Its key strength lies in the ability to instantly and accurately deliver alerts to specified areas without requiring users to install any apps, ensuring maximum effectiveness during emergencies.”
He also noted that “the test revealed some users did not receive messages, typically due to incompatible devices or outdated operating systems. We advise True and dtac customers to check their devices and update to Android 11 or above, or iOS 18 or above, to ensure they can receive emergency alerts in real situations.”
Chakkrit concluded that “the Cell Broadcast system not only raises Thailand’s alert standards to international levels but also enhances the public safety experience for both Thai citizens and tourists. True remains committed to working with government agencies and ensuring our customers receive the best support in emergency situations.”
According to the April 2025 population registration data from the Department of Provincial Administration, the five test provinces have a combined population of over 11 million:
- Chiang Mai: 1,798,493
- Ayutthaya: 822,688
- Udon Thani: 1,550,212
- Nakhon Si Thammarat: 1,533,104
- Bangkok: 5,442,588
IKEA Thailand drives a sustainable future through three sustainability directions
Muang Thai Life Assurance joins UN’s PRI for responsible investment
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13 May 2025The Movementhttps://www.thestorythailand.com/?p=153271 - True Corp unveils 3 strategic missions: trusted brand, AI for all, customer focus
True Corporation has announced three strategic missions centered around customers
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True Corporation has announced three strategic missions centered around customers: building a trusted brand with an exceptional network experience, harnessing AI for all Thais, and fostering a customer-obsessed culture.
The missions aim to deliver digital experiences that are intuitive and inclusive, enhance connectivity for smart cities, and build a unified team culture that is driven by customer centricity. Following the successful integration of True and dtac, marking its second anniversary, the company is readying itself to become a key regional player leading telecommunications and technology and transform Thailand’s telecommunications industry. The business performance is turning around to generate long-term profits and pursue sustainable growth alongside the society.
Sigve Brekke, Group Chief Executive Officer of True Corporation Plc., said “Two years into the powerful merger between True and dtac, we have witnessed the strong potential from combining the strengths of both organizations, resulting in stable and sustainable business growth. Looking ahead, we are embarking on the next phase of our journey with three strategic missions: focusing on our customers, leveraging technology, and empowering our team. More specifically, we aim to build a brand that can be trusted, develop artificial intelligence innovations for all Thais, and forge an organizational culture that puts customers at the center. By integrating AI across both services and infrastructure, we can enhance customer experiences beyond expectations. I’m confident these three pillars will drive long-term success and position True as a trusted technology leader in the region.”
Moving Toward Transformation for Growth: 3 Key Missions
1. Customer
- Trusted Brand: True is committed to building a brand and organization that is credible and trusted by everyone, advancing toward becoming a “brand that customers love” by fulfilling promises and missions to customers, investors, and all stakeholders, focusing on key factors important to all parties together.
- Unmatched Customer Experience: True Corporation is accelerating the integration of systems between True and dtac, aiming for a seamless transition and digital experience through unified apps and AI-powered customer service. The operational plans include:
- Enhancing omnichannel engagement across apps, customer service centers, and retail outlets using AI (chatbots, voice bots, and agent assistants)
- Modernizing and expanding service centers to improve access to human agents and reduce wait times
- Launching new AI-powered apps for True and dtac to migrate in-store transactions to digital platforms
- Unifying core IT systems: CRM, ERP and billing, to support the digital transformation
- Reliable and Future-Proof Network: True is committed to delivering the always trusted network for customers, with network modernization to be completed nationwide by Q3 this year, to deliver next-level digital experiences and continued leadership in Thai telecommunications and technology. The company has showcased the “Phuket Model” as the first province with 100% completed network modernization, ensuring the unmatched network experience, and will continue implementation across other provinces nationwide.
- Protecting core connectivity; expanding digital portfolio: Continuously improve network services and offer new digital products and services tailored to customer needs.
2. Technology
- AI for all Thais: The company aims to raise awareness among businesses and the public about the potential of artificial intelligence (AI) to stimulate widespread adoption (User & Business Demand), which will tangibly drive the development of solutions, platforms, and AI services across the country.
- AI-Powered Personalized Digital Services: True Corporation is accelerating the development of service and product offerings that resonate with customers, while being able to anticipate and respond to customers’ everchanging needs in advance and delivering more than what customers have expected.
- Supporting Smarter Cities and Communities with Connectivity, IoT, and Security: True Corporation is ready to support smart city development through IoT technology and modern security systems.
3. Team
- Customer-Obsessed Culture: True Corporation aims to create a unified organizational culture, ensuring that every approach places the customer at the heart of everything we do.
- Transformational Leadership: True Corporation is committed to developing leaders with the mindset and capabilities to drive organizational transformation, while also cultivating teams that are inspired, motivated, and effectively guided toward shared goals.
- Partnership for Shared Success: The company aims to build and develop relationships with business partners to foster sustainable achievement, together.
“These three key missions will be the foundation for True Corporation’s sustainable growth. We are committed to developing products, services, working methods, and organizational culture to deliver the best experience to our customers, as we strive to become a truly customer-centric leader in telecommunications and technology” Brekke concluded.
Gartner predicts AI Agents will reduce the time it takes to exploit account exposures by 50%
AIS with government and private sector, positioning Thailand for ‘CYBER SECURITY YEAR’
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13 May 2025Technologyhttps://www.thestorythailand.com/?p=153261 - Gartner predicts AI Agents will reduce the time it takes to exploit account exposures by 50%
By 2027, AI agents will reduce the time it takes to exploit account exposures by 50% according to Gartner, Inc.
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By 2027, AI agents will reduce the time it takes to exploit account exposures by 50% according to Gartner, Inc.
“Account takeover (ATO) remains a persistent attack vector because weak authentication credentials, such as passwords, are gathered by a variety of means including data breaches, phishing, social engineering and malware,” said Jeremy D’Hoinne, VP Analyst at Gartner. “Attackers then leverage bots to automate a barrage of login attempts across a variety of services in the hope that the credentials have been reused on multiple platforms.”
AI agents will enable automation for more steps in ATO, from social engineering based on deepfake voices, to end-to-end automation of user credential abuses.
Because of this, vendors will introduce products web, app, API and voice channels to detect, monitor and classify interactions involving AI agents.
“In the face of this evolving threat, security leaders should expedite the move toward passwordless phishing-resistant MFA,” said Akif Khan, VP Analyst at Gartner. “For customer use cases in which users may have a choice of authentication options, educate and incentivize users to migrate from passwords to multidevice passkeys where appropriate.”
Defending against the rise and expansion of social engineering attacks
Along with ATO, technology-enabled social engineering will also pose a significant threat to corporate cybersecurity. Gartner predicts 40% of social engineering attacks will target executives as well as the broader workforce by 2028. Attackers are now combining social engineering tactics with counterfeit reality techniques, such as deepfake audio and video, to deceive employees during calls.
Although only a few high-profile cases have been reported, these incidents have underscored the credibility of the threat and resulted in substantial financial losses for victim organizations. The challenge of detecting deepfakes is still in its early stages, particularly when applied to the diverse attack surfaces of real-time person-to-person voice and video communications across various platforms.
“Organizations will have to stay abreast of the market, and adapt procedures and workflows in an attempt to better resist attacks leveraging counterfeit reality techniques,” said Manuel Acosta, Sr. Director Analyst at Gartner. “Educating employees about the evolving threat landscape by using training specific to social engineering with deepfakes is a key step.”
True Corp. reports Q1 2025 profit of THB 1.6 billion
SCBX unveils AI Outlook 2025 report
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12 May 2025Technologyhttps://www.thestorythailand.com/?p=153161 - Muang Thai Life Assurance joins UN’s PRI for responsible investment
Muang Thai Life Assurance Public Company Limited became the first life insurance company in Thailand to sign the PRI Signatory
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Muang Thai Life Assurance Public Company Limited became the first life insurance company in Thailand to sign the Principles for Responsible Investment (PRI Signatory), an internationally supported investment principle by the United Nations.
Sara Lamsam, Chief Executive Officer of Muang Thai Life Assurance Public Company Limited, revealed that the company aims to achieve long-term investment returns under an appropriate level of risk to meet the goal of being a stable and strong life insurance company in terms of finance, service, and branding. The company operates its business according to corporate governance principles and sustainable development guidelines, under good corporate oversight and appropriate risk management, while considering the balance in environmental, social, and governance and economic (ESG) dimensions to create sustainable smiles and happiness for all stakeholders.
The company believes that responsible investment principles, which consider good corporate governance as well as the social and environmental impacts of the businesses being invested in, in addition to considering returns and investment risks, will help maximize benefits for investors and create long-term sustainability for the overall capital market.
Mr. Sara said, “Muang Thai Life Assurance is very pleased to have signed the Principles for Responsible Investment (PRI Signatory) to demonstrate our commitment to adhering to widely accepted and practiced investment principles at the international level. This aligns with the United Nations Sustainable Development Goals, and we hope to collaborate with other signatories to drive towards responsible and sustainable investment goals.”
The company has established an Environmental, Social, and Governance (ESG) policy for investments since 2019 and developed it into a responsible investment policy in 2024. This includes applying responsible investment principles throughout the investment process, from security selection and analysis for portfolio creation to engagement with invested businesses and collaboration with market participants to enhance the company’s investments and contribute to the overall development of the capital market.
Mr.David Atkin, CEO of the PRI said: “We are delighted to welcome Muang Thai Life Assurance as the first Thai insurance company to become a signatory of the PRI. The insurance industry plays a key role in developing a holistic approach that incorporates sustainability issues in risk assessment and we look forward to working with MTL to further the understanding of responsible investment in the region.”
The PRI is an organization supported by the United Nations, established in 2006 in New York City, USA. It provides guidelines on responsible investment principles by integrating environmental, social, and governance (ESG) issues and applying them in investment decision-making processes as well as active ownership. The collaboration of the three parties from the UN Global Compact, UNEP Finance Initiatives, and project participants related to investment will help enhance the stability and long-term sustainability of the global capital market, society, and economy. Currently, there are over 5,000 signatory institutions worldwide, managing assets totaling over 128 trillion US dollars. The signatories agree to adhere to the six principles of responsible investment as follows:
Principle No. 1: We will incorporate Environmental, Social, and Governance (ESG) issues into investment analysis and decision-making processes.
Principle No. 2: We will be active owners and incorporate ESG issues into our ownership policies and practices.
Principle No. 3: We will seek appropriate disclosure on ESG issues by the entities in which we invest.
Principle No. 4: We will promote acceptance and implementation of the Principles within the investment industry.
Principle No. 5: We will work together to enhance our effectiveness in implementing the Principles.
Principle No. 6: We will each report on our activities and progress towards implementing the Principles.True Corp. reports Q1 2025 profit of THB 1.6 billion
IKEA Thailand drives a sustainable future through three sustainability directions
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9 May 2025The Movementhttps://www.thestorythailand.com/?p=153095 - IKEA Thailand drives a sustainable future through three sustainability directions
IKEA Thailand announced its commitment to advance sustainability through three main directions
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IKEA Thailand announced its commitment to advance sustainability through three main directions: Healthy & Sustainable Living, Climate, Nature & Circularity, and Fair & Caring. The company is dedicated to making sustainable products and services accessible to everyone, while continuously evolving its operations toward a circular business model. At the same time, IKEA supports its co-workers and communities by creating inclusive and equitable opportunities. These efforts reflect IKEA’s vision “to create a better everyday life for the many people” through meaningful actions that lead to lasting, positive change.
Kanis Ounchanum, Marketing & Public Relations Manager, IKEA Thailand, stated, “At IKEA, we are dedicated to making healthy and sustainable living desirable and affordable for all Thais, ensuring sustainability is not a luxury for the few. We are committed to caring for people and the planet by embracing circular products and services that promote energy and water efficiency and long product lifespan. Additionally, we’re setting new benchmarks in sustainable property development. As a fair and caring employer, we champion diversity and inclusion across all areas of our operations, creating meaningful opportunities for people of all backgrounds and ensuring our partnerships foster decent work and uplift disadvantaged communities.”
In Thailand, IKEA is implementing sustainability through three key areas: Product, Place, and People. This includes offering sustainable products: furniture, home furnishing accessories and food that are desirable and affordable to everyone. Alongside this, IKEA is continuously developing its operations and locations to be environmentally responsible and an integral part of the community. Moreover, IKEA is dedicated to promoting the wellbeing of people, both employees and the surrounding communities, ensuring sustainable growth for all.
IKEA is committed to developing products that promote sustainable and healthy living under the Democratic Design principles, which emphasize form, function, quality, low price, and sustainability. IKEA products are designed using durable or recycled materials, supporting efficient use of energy and water. IKEA products are repairable, reusable, or recyclable, supporting circular economy throughout their lifecycle.
Additionally, IKEA offers products that contribute to health and wellbeing, including expanding plant-based food options in IKEA restaurants. Currently, 50% of the main menu items are plant-based, offering delicious and easily accessible choices, with popular items such as the Plant Balls. All ingredients are sustainably sourced, such as salmon certified by the Aquaculture Stewardship Council (ASC), and coffee and chocolate certified by the Rainforest Alliance and UTZ. This reflects IKEA’s commitment to sustainability from the source to the dining table, aiming to inspire people to live a healthier life within their homes.
As part of IKEA’s sustainability strategy, the company is developing its operations and facilities toward a circular business model, reducing the consumption of non-renewable resources. Recently, IKEA has invested over 25 million baht in installing an extension of the rooftop solar power system at IKEA Bangna. The solar panels generate approximately 2,890 megawatt-hours of electricity per year, reducing carbon emissions by 1,152 metric tons annually equivalent to planting around 19,000 trees each year. Since installation, the generated renewable energy has increased from 15% to 35% in IKEA Bangna store’s total electricity consumption. IKEA plans to further invest into renewable energy sources development in Thailand.
Simultaneously, IKEA continues to expand its use of electric vehicles (EVs) to reduce pollution and environmental impact from product delivery processes. The company first launched small scale EV delivery services in 2023, in partnership with M-World Logistics, with the opening of IKEA Sukhumvit, the first city center store in Bangkok.
In May 2025, IKEA and logistics partner Mober will roll out over 20 electric trucks in Bangkok, expanding to 30 electric vehicles by the end of the year—marking a major step toward the goal of having 40% of all deliveries within Bangkok metropolitan area made using EVs by the end of 2025. This transition aims to reduce carbon emissions by up to 87% per kilometer, amounting to approximately 950 metric tons annually equivalent to 6,000 driving trips from Phuket to Chiang Mai. IKEA Thailand long-term goal is to further increase the share of deliveries by EV trucks to 70% by 2030 throughout the country. Through close collaboration with logistics partners, IKEA is accelerating the shift to a low-carbon transport system—reinforcing its commitment to environmental responsibility while delivering a truly sustainable shopping experience from store to doorstep.
IKEA places great importance on caring for people and the planet, with these values deeply embedded in all aspects of its operations. The company promotes a diverse and inclusive work environment, supporting employees with comprehensive benefits and providing sustainability learning resources to continuously enhance their knowledge.
Additionally, IKEA encourages employee participation in social service activities through the “Social Day” program, which offers one paid day off for employees to engage in social causes of their choice. IKEA also collaborates with foundations and communities, such as the ongoing partnerships with the Mirror Foundation, the internship program with Meechai Pattana School, and donations to communities in need, including annual flood relief programs throughout Thailand. In its supply chain, IKEA continues to implement the IWAY Supplier Code of Conduct, which sets standards for responsible sourcing, covering environmental impact, working conditions, and human rights, ensuring that all suppliers adhere to IKEA’s sustainability and ethical principles.
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True Corp. reports Q1 2025 profit of THB 1.6 billion
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9 May 2025Sustainabilityhttps://www.thestorythailand.com/?p=153091 - True Corp. reports Q1 2025 profit of THB 1.6 billion
True Corporation Plc. reported net profit after tax of THB 1.6 billion for Q1 2025, marking a milestone turnaround within 2 years of amalgamation.
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True Corporation Plc. reported net profit after tax of THB 1.6 billion for Q1 2025, marking a milestone turnaround within 2 years of amalgamation. Excluding impact from one-off items, normalized profit for the first quarter of 2025 was reported at THB 4.3 billion. EBITDA continued to improve since amalgamation, driven by reduction in operational expenses from performance focus and financial discipline along with ongoing benefits from synergies.
Sigve Brekke, Group Chief Executive Officer of True Corporation Plc., said, “Bringing together True and dtac has been an astonishing feat. We united two industry leaders with a sharp focus on performance, financial discipline, and synergies, we have modernized our networks, infused AI into customer touchpoint, and most importantly, built a unified team with shared goals that is driving faster execution and stronger collaboration. I am incredibly proud of the dedication and resilience our team has shown every step of the way.
The results speak for themselves as we successfully turned the business around and achieved profitability in Q1/2025.
Today, True Corporation is well-equipped, both operationally and financially, for the next stage of growth. Looking ahead, our ambition is to evolve from a telecom operator into a leading telecom-tech company that drives progress across every part of society. We are committed to scaling efficiently, leading with innovation, and delivering long-term value for all stakeholders. The progress we have made so far is a testament to the strength of our people and sets us up to move forward with an even greater purpose.”
In Q1 2025, mobile subscribers declined by 638,000, or 1.3% from the previous quarter, reaching 48.8 million. Compared to the same period in the previous year, mobile subscribers declined 4.4% due to focus on quality subscriber acquisition during the year of 2024. Mobile postpaid subscribers increased 0.2% quarter on quarter to 15.3 million at the end of Q1 2025. Mobile prepaid subscribers declined 2.0% quarter on quarter reaching 33.5 million due to seasonality. Online subscribers registered an increase of 0.7% quarter on quarter, reaching 3.8 million. At the end of Q1 2025, 5G subscribers reached 14.2 million.
Nakul Sehgal, Chief Financial Officer (Co) of True Corporation Plc., said, “True Corporation has reached a significant milestone during the first quarter of 2025, reporting profit for the first time since amalgamation. The Company delivered Net Profit After Tax of THB 1.6 billion, holding up our promises to our shareholders. Maintaining profitability momentum, EBITDA marginally improved during the quarter despite challenging topline development from seasonality.”
Service revenue excluding interconnection revenue improved 0.1% year on year during the first quarter, driven by topline improvement in mobile and online business segments, offset by decline in PayTV. Service revenue in Q1 2025 was impacted by seasonality and lower domestic roaming revenue, normalized for which, service revenue improved 0.3% year on year and from the previous quarter. True Corporation reported total revenue growth of 0.2% year on year. The improvement in product sales from Q1 2024 was partly off-set by lower network rental revenue due to migration of traffic from 850 MHz pursuant to expiration in August 2025.
For Q1 2025, total operating expenses excluding depreciation and amortization declined 5.7% year on year. Network cost declined 4.8% year on year driven by network modernization and procurement savings. Selling, general, and administrative expenses (SG&A) declined 16.9% year on year benefitted by savings from organization modernization, commercial initiatives and improved collections. Through integration of performance management framework with focus on sustainable profitability, True Corporation continues to keep operating expenses well controlled.
True Corporation recorded an EBITDA improvement of THB 5.8 billion since the amalgamation, marking continuous improvement in EBITDA. During Q1 2025, EBITDA improved by 7.1% year on year and 0.2% quarter on quarter. The growth in EBITDA was driven by realization of synergies and financial discipline. EBITDA to service revenue improved by 4.0 percentage points year on year to 61.2% for the first quarter of 2025.
In Q1 2025, True Corporation reported its first ever net profit after tax since amalgamation of THB 1.6 billion. True Corporation recorded costs from one-time items amounting to THB 2.9 billion pertaining to impairment of assets related to network modernization. Normalized for one-time effects and tax gain in Q125 of THB 160 million, net profit after tax amounted to THB 4.3 billion, driven by improvement in EBITDA and reduction in depreciation & amortization and financial costs. CAPEX for the first quarter of 2025 amounted to THB 5.5 billion, of which almost half was integration cost pertaining to network modernization.
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9 May 2025Businesshttps://www.thestorythailand.com/?p=153087 - Thai Union Q1 sales ease to THB 29.8 billion
Thai Union Group PCL reported a 10.3% decline in sales to THB 29.8 billion for the first quarter of the year
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Thai Union Group PCL reported a 10.3% decline in sales to THB 29.8 billion for the first quarter of the year, due to a 6.9% decline in organic sales growth, softer Ambient, Frozen and Value-added categories, and a stronger Thai Baht against key currencies. Continued cost discipline helped maintain a healthy balance sheet, with the Group’s Gross Profit Margin rising to 18.8% – a record for the first quarter.
In Q1 2025, net profit, excluding transformation costs associated with the implementation of Strategy 2030 – Thai Union’s bold roadmap to deliver strong growth and transform the Group into the world’s leading marine health and nutrition company, increased by 8.9% year-on-year to THB 1.3 billion. While the reported net profit was reported at THB 1 billion. Thai Union maintained a solid net-debt-to-equity ratio at a healthy 1.0x.
“Despite a challenging macro backdrop, we continued to strengthen our core businesses, invest for long-term growth and deliver healthy profitability,” said Thiraphong Chansiri, CEO of Thai Union Group. “When we embarked on our transformation journey, we knew increasing our agility, efficiency and speed was essential. In today’s world that is never more true. We have laid solid foundations, which are now serving us well and delivering value which will only increase further in the future.”
The PetCare business continued to grow in the first quarter, with sales increasing 5.5% year-on-year to THB 4.2 billion while its gross profit margin was 24.5%. Ambient sales declined by 14.0% to THB 14.7 billion from a year earlier due to a high baseline last year with exceptional demand from the Middle East, and a decline in private label sales across Europe as customers delayed purchases amid rising fish prices. The GPM for Ambient stood at 19.4%. For the Frozen business, sales were 12.2% lower year-on-year at THB 8.4 billion because of softer shrimp sales impacted by an exceptional increase in shrimp prices in the U.S. Frozen GPM improved to 12.4% from 11.8% a year earlier. Sales for the Value-added decreased 3.1% year-on-year to THB 2.4 billion.
With the global business environment remaining volatile, Thai Union continues to closely monitor and assess the potential impact on the Group if the U.S. Government implements the reciprocal tariffs rates. Thai Union has anticipated the tariff changes and proactively built-up inventory across all categories in the U.S., with 4-6 months of sales in finished goods currently in the market, mitigating short-term risk. The Group continues to leverage its global processing and sourcing footprint to minimize potential disruption from the tariffs. With 15 processing facilities in 13 countries, such as Ghana, Seychelles, Poland, USA, and Vietnam. Thai Union is well-positioned to react to any potential developments in the tariff environment.
In the first quarter, the Japan Credit Rating Agency, Ltd. (JCR) affirmed Thai Union’s foreign currency issuer credit rating at A with a stable outlook due to its strong brand power and high earnings stability. The credit rating is the same level as the sovereign credit rating of Thailand from JCR. The local currency long-term issuer credit rating by JCR was also assigned at A with a stable outlook.
In line with our commitment to sustainability, Thai Union has secured a landmark USD 150 million Blue Loan from the Asian Development Bank (ADB), the first-ever Blue Loan by the multilateral bank to a seafood company in Thailand. Proceeds will be used to scale Thai Union’s sustainable shrimp procurement in Thailand – a key pillar of its SeaChange® 2030 global sustainability strategy.
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9 May 2025Businesshttps://www.thestorythailand.com/?p=153089 - AIS with government and private sector, positioning Thailand for ‘CYBER SECURITY YEAR’
AIS advances its mission to prevent and combat cybercrime, elevating national cybersecurity
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AIS advances its mission to prevent and combat cybercrime, elevating national cybersecurity by partnering with the Office of the National Security Council, Royal Thai Police, Ministry of Digital Economy and Society, and NBTC. Together, they announce a collaboration under the “Secure Network Alliance,” driving Thailand toward the “CYBER SECURITY YEAR.” The initiative invites over 100 organizations from all sectors to unite and proactively disrupt cyber threats at their source, aligning with the government’s urgent policy to protect citizens from technological threats impacting the country’s economy and security, reinforcing a robust and secure digital environment across all dimensions.
Deputy Prime Minister and Defence Minister Phumtham Wechayachai, stated “The government recognizes the importance of addressing cyber threats, particularly call-center scams that significantly harm the public. The National Security Council has proactively operated across three main pillars: formulating and improving legislation, fostering inter-agency cooperation and coordination, and elevating national security levels. Our goal is to swiftly tackle drug trafficking, transnational crime, and eradicate call-center gangs through policy-making, operational initiatives, and international cooperation under the ‘Seal Stop Safe’ operation, including measures to seal border areas, disrupting call-center gangs at their source, amending laws to control nominee bank accounts and SIM cards (‘horse accounts’ and ‘horse SIMs’), and integrating collaboration with agencies such as the NBTC, Bank of Thailand, AMLO, the Ministry of Digital Economy and Society, as well as
The government remains committed to elevating cybersecurity policy to a national level, integrating efforts from governmental agencies, private sectors, and the public to jointly create a safe digital society, as it is a shared mission for everyone. I thank all of you for joining us today and sincerely hope that our collective efforts will transform this ‘CYBER SECURITY YEAR’ into a pivotal turning point, truly establishing a digitally secure Thailand.”
Pol. Lt. Gen. Trairong Phiwphan, Commissioner of the Cyber Crime Investigation Bureau (CCIB), stated “Today, Thai society is confronting escalating cybercrime threats orchestrated by criminals who continually develop sophisticated and aggressive techniques, causing significant losses in both personal data and financial assets. From March 1, 2022, to April 30, 2025, online crime statistics recorded 887,315 cases, with total damages exceeding 89 billion baht— an average loss of approximately 77 million baht per day. Victims face various forms of cybercrime, including fraudulent money transfers via fake applications, unauthorized withdrawals from bank accounts, and misuse of personal data. Therefore, comprehensive measures must be elevated promptly to alleviate public suffering.
The Royal Thai Police have proactively enhanced strategies for prevention, suppression, and organizational restructuring to combat modern cybercrime. We established the Police Cyber Taskforce (PCT) to systematically collect data, analyze patterns, and launch proactive operations. Additionally, we leverage AI technology and advanced transaction analysis systems to trace financial trails of criminal networks. Collaborative efforts have been strengthened with network partners, including telecommunications providers such as AIS, facilitating integrated operations and ongoing criminal apprehensions. We firmly believe that enhancing these collaborative efforts into the “CYBER SECURITY YEAR” will serve as a pivotal mechanism in sustainably protecting Thai society from cyber threats.”
Somchai Lertsutiwong, Chief Executive Officer of AIS, stated “As a leading digital service provider, AIS plays a significant role in connecting users to the digital world. We remain committed to continuously building cyber immunity and digital literacy under our mission ‘Cyber Wellness for THAIs,’ fostering safer digital experiences. Our efforts include complying with government measures, managing mobile signal coverage in border areas, collaborating closely with police operations to combat scams and call-center frauds, and developing cybersecurity-focused digital technologies such as the 1185 AIS Spam Report Center and the *1185# Aunjai Report End of Scammer. Additionally, we promote digital immunity and skills through initiatives like the Aunjai Cyber Course and establishing Thailand Cyber Wellness Index indicators.
Cybersecurity is not the responsibility of any single organization; it demands collective action. Our collaboration under the ‘CYBER SECURITY YEAR” mission unites stakeholders from all sectors through our three-pronged strategy: Educate—developing awareness and prevention skills within the entire ecosystem to address issues proactively; Collaborate—strengthening partnerships across both public and private sectors to jointly communicate and drive societal change; and Motivate—campaigning for all sectors to actively enforce regulations and effectively tackle these challenges, steering Thailand toward a secure and sustainable digital society.
I sincerely thank everyone involved in this significant milestone. With shared knowledge, mutual understanding, and a unified vision, we can collectively establish a secure and high-quality digital society in every dimension. We look forward to continuing this collaborative journey toward a safer digital future for all Thai citizens,” concluded Somchai.
SCBX unveils AI Outlook 2025 report
Web browsers remain major security weak point, facilitating 44% of attacks
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8 May 2025Technologyhttps://www.thestorythailand.com/?p=153024 - SCBX unveils AI Outlook 2025 report
SCBX has unveiled the release of its landmark report "SCBX AI Outlook 2025: Beaconing the Future of Artificial Intelligence
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SCBX has unveiled the release of its landmark report “SCBX AI Outlook 2025: Beaconing the Future of Artificial Intelligence, Thailand’s first AI whitepaper for business that provides comprehensive trends analysis and serves as a strategic roadmap for becoming an AI-first Organization. The comprehensive report shares SCBX’s vision and extensive experience implementing AI technology across diverse business contexts, providing valuable guidance for organizations navigating the rapidly evolving technology landscape. This initiative underscores SCBX’s strategic commitment to AI-driven transformation, with the group targeting 75% AI-derived revenue by 2027 and complete workforce AI literacy by 2025.
The SCBX AI Outlook 2025 report highlights four major trends reshaping the business and industrial landscape:
- Open vs Closed AI: The narrowing gap between open and closed AI systems and its significant business implications
- More versatile, Smaller, Smarter AI: The next era of compact, versatile, and human-like AI capabilities
- Rise of Agentic AI: The growth of AI systems capable of planning, reasoning, and taking action without step-by-step instructions
- The Road to AGI: Challenges and opportunities in developing human-level artificial general intelligence
Kaweewut Temphuwapat, Chief Innovation Officer at SCBX Public Company Limited (SCBX), stated: “The SCBX Group is fully committed to becoming an AI-driven organization, with clearly defined goals to generate 75% of revenue through AI technologies by 2027. We are systematically developing advanced AI capabilities through sophisticated data utilization and targeted R&D initiatives, embed with responsible AI principle, while enable AI to foster the effectiveness of regulatory compliance and regulations adherence. This strategic vision catalyzed the establishment of our dedicated R&D division, SCBX R&D Innovation Lab, which functions as the group’s central technology research and development hub with particular emphasis on AI innovation. Working closely with SCB 10X and DataX, the unit develops and drives high-impact prototypes into tangible real-world applications both internally and externally. These efforts are exemplified by initiatives such as the Typhoon Thai LLM project, while also serving as a gateway to partners including academic institutions, startups, and government agencies.
The SCBX AI Outlook 2025 represents a significant manifestation of our commitment to knowledge sharing, providing not only in-depth perspectives on emerging AI trends but also demonstrating practical applications through documented case studies and implementation scenarios that will create measurable value for SCBX Group entities, clients, strategic partners, and society.”
Dr. Tutanon Sinthuprasith, R&D and Innovation Lab Lead at SCBX Public Company Limited (SCBX), added: “In an era characterized by unprecedented technological disruption, where AI and emerging technologies are fundamentally reconfiguring business paradigms, SCBX remains committed to disseminating practical insights derived from our extensive experience in AI development and implementation across diverse commercial contexts. The SCBX AI Outlook 2025: Beaconing the Future of Artificial Intelligence meticulously documents four pivotal AI trends that are catalyzing industry-transforming innovation, encompassing research and development efforts, while showcasing our practical AI deployments across multiple sectors. Our publication reflects our commitment to knowledge dissemination, providing actionable strategic intelligence that enables organizational leaders and the wider AI community to effectively leverage these insights within their respective operational frameworks.”
SCBX showcases practical AI deployments across various sectors, including:
- Typhoon Thai LLM: A Thai language model applied in:
- Siriraj Hospital by Siriraj Informatics and Data Innovation Center: Enhancing internal knowledge management, reducing staff workload, and improving patient care
- “Sommai” Legal Chatbot: Providing accurate, real-time answers covering 35 areas of Thai law
- TDRI Partnership: Analyzing labor market trends and emerging skills to support policy development and workforce advancement
- AI Voice Trainer: Empowering insurance sales teams with personalized, 24/7 AI coaching
- Agentic AI Financial Advisory Platform: Enabling financial advisors to deliver dynamic, market-responsive recommendations in real-time
For comprehensive access to the SCBX AI Outlook 2025 report, interested stakeholders may download the complete report via the official SCBX corporate website at https://www.scbx.com/th/scbx-exclusive/ai-outlook-2025/ and try out the Typhoon LLM API at https://opentyphoon.ai.
SCBX offers 2.6% fixed-rate debentures amidst volatility; subscription May 23-29
KBTG supports the MIT Media Lab’s AHA Program
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8 May 2025Technologyhttps://www.thestorythailand.com/?p=153013 - Tops teams up with FLS Group, rolls out EV trucks for greener logistics
TOPS partnering with FLS Group, to introduce fully electric 10-wheel refrigerated and 18-wheel non-refrigerated transport trucks
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TOPS partnering with FLS Group, a global leader in supply chain solutions, to introduce fully electric 10-wheel refrigerated and 18-wheel non-refrigerated transport trucks, which will be used to distribute goods to TOPS stores in provincial areas. This initiative marks a pivotal step in TOPS’s “12 Missions to Sustainable Retail,” under the guiding principle of “Small Acts Together.” It aligns with Central Retail’s “CRC Care” philosophy—specifically the dimension of “Care for the Environment”—and supports the ultimate goal of achieving net zero greenhouse gas emissions by 2050. The initiative not only reinforces TOPS’s position as a pioneer in sustainable food retail but also sets a new benchmark for environmentally conscious logistics in the retail industry. Initial deployment will begin in the Central, Eastern, and Northeastern regions of Thailand, targeting a reduction of 13,335 tonnes of CO₂ equivalent within five years.
Stephane Coum, Chief Executive Officer – Food Group, Central Retail, stated that, “TOPS is committed to driving sustainability across every dimension of its operations — balancing economic growth, social development, and environmental responsibility. Through our ‘Small Acts Together’ principle, which unites small efforts to create a more sustainable world, we have launched different key missions under our ‘12 Missions to Sustainable Retail’ plan. By the end of 2023, we had introduced ten 4-wheel and one 6-wheel electric delivery trucks for non-refrigerated goods, serving TOPS DAILY and other TOPS branches across Greater Bangkok. This initiative has helped us reduce emissions by 342.27 tonnes of CO₂ equivalent annually.”
“Today, we continue this commitment with the launch of four additional electric trucks—10-wheel refrigerated and 18-wheel non-refrigerated vehicles—in collaboration with our strategic logistics partner, FLS Group, a global supply chain expert offering seamless logistics solutions. This partnership enhances our ability to serve TOPS branches in upcountry areas and expand the use of EV trucks for longer-distance routes and temperature-controlled deliveries. It represents a significant, measurable, and scalable step toward reducing our environmental impact nationwide.”
Torbjörn Larisch, Chief Executive Officer of FLS Group, commented on the collaboration that, “At FLS Group, we believe that the future of logistics is not only about speed and efficiency, but about responsibility to the planet. Partnering with TOPS on this groundbreaking EV Truck initiative is a major milestone in our commitment to sustainable logistics. These powerful, long-range electric vehicles represent more than innovation, they are a tangible step toward achieving climate goals on at scale. Currently, our network of EV charging stations spans four key regions of Thailand: Bangkok and the Central region, the North, the Northeast, and the East. We have ambitious plans for future expansion to ensure comprehensive coverage across all areas of Thailand. We’re proud to help set a new standard for green distribution in Southeast Asia. Together with TOPS, we’re not just delivering goods, we are delivering on a shared mission to create a cleaner, greener future.”
The newly launched 10-wheel refrigerated and 18-wheel non-refrigerated EV trucks boast impressive capabilities, requiring only 60 minutes to fully charge and offering a maximum range of 300 kilometres per charge. The 10-wheel truck can carry up to 9 tonnes, while the 18-wheel model supports a payload of up to 24 tonnes, significantly improving delivery efficiency, lowering logistics costs, and reducing carbon emissions by more than 1,860 tonnes of CO₂ equivalent annually. In 2023, TOPS began operations with 11 EV trucks for general goods distribution in Bangkok and nearby areas. Starting in April 2025, four additional EV trucks will begin distributing both refrigerated and non-refrigerated products to stores in the Central, Eastern, and Northeastern regions of Thailand. The company aims to have a total of 24 EV trucks in operation by the end of 2025.
“TOPS is aiming to reduce over 13,335 tonnes of CO₂ equivalent within five years through this initiative — the equivalent of planting more than 150,000 trees. We remain committed to expanding carbon reduction efforts through various other aspects of our operations, helping to propel our world toward a more sustainable future,” Stephane concluded.
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7 May 2025Sustainabilityhttps://www.thestorythailand.com/?p=152911