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• Kantar reveals Gen Z’s ‘Savvy Shopping’ behavior

  Kantar reveals Gen Z’s ‘Savvy Shopping’ behavior

  As the e-com. With Gen Z now accounting for 20% of the population, this tech-savvy generation is becoming the driving force

  The post Kantar reveals Gen Z’s ‘Savvy Shopping’ behavior appeared first on The Story Thailand.

  As the e-com. With Gen Z now accounting for 20% of the population, this tech-savvy generation is becoming the driving force behind the digital economy, and savvy marketers who understand their content preferences and purchasing behaviors stand to gain a powerful competitive edge. The real question isn’t just “What can we sell to Gen Z?”—it’s “How can we capture their loyalty when their decisions go far beyond just price?”

  Recently, Kantar, a leading global research and marketing consultancy firm, unveiled the findings of a new study “From Watching to Buying: Why Gen Z Are Embracing Content-Driven Shopping”, which explores online shopping trends among Gen Z consumers. The research delves into better understanding the influence of content and key factors that share Thailand’s online purchasing behavior, with focus on Gen Z individuals aged 18-24. The insights serve as a crucial guide for brands and marketers to adapt and craft communication strategies that align with the lifestyle and expectations of the new generation of consumers.

  ‘Multi-Format’ Content Becomes the New Standard for Captivating Gen Z Consumers

  Due to a lifestyle focused on speed, Gen Z seeks content that is easily accessible and allows interaction with friends and creators, which has become their main form of entertainment. As a result, short vertical videos have become extremely popular, with 71% favoring content that is brief, concise, and easily accessible—perfect for a “Mobile First” content consumption behavior that emphasizes “quick viewing and easy understanding.”

  However, long-form content still plays an important role, with 56% opting for longer videos, such as tutorials, vlogs, and documentaries, which provide in-depth information. Livestreams, such as game streaming, have a slightly lower proportion than expected at 32%, indicating that Gen Z consumers value content that aligns with their lifestyle, preferring on-demand viewing rather than real-time broadcasts.

  The study reveals that Gen Z is open to a variety of video formats, switching between short and long videos. The use of short videos to attract attention and lead to longer video views is becoming the new standard. Marketers should, therefore, develop strategies that incorporate both types of content in the right formats and timing. When it comes to platforms, YouTube emerged as the leading platform that supports both short and long video content formats, with a preference of 78% among Gen Z consumers. This is followed by TikTok, Instagram, Facebook

  Gen Z consumers also revealed that they prefer platforms like YouTube for long videos because they allow influencers or experts to explain products in greater detail. Furthermore, 97% of Gen Z consumers indicated that credible content creators are key in their purchase decisions, valuing trusted reviews based on genuine user experience – something they strongly associate with YouTube. Marketers should carefully consider who will represent their brand to ensure credibility in reviews. The next question: What should brands be selling to Gen Z consumers?

  This Is Me: Shopping Reflects Identity, Because This Is ‘Me’

  Gen Z consumers are most interested in products such as personal care items, food and beverages, women’s fashion, beauty, and fashion accessories. Women’s Gen Z consumers tend to have more diverse purchasing habits compared to men such as personal care, beauty and fashion accessories. This indicates that women value products that express their identity. Marketers may need to consider developing products or services that align with the image that women Gen Z consumers want to project, while men typically prefer men’s fashion and electronic accessories.

  Once marketers understand which product categories Gen Z is most interested in, the next question is: How do we present these products to them in line with their “search before buying” behavior?

  The research findings show that when Gen Z consumers are aware of their preferences, they look for the most appropriate channels to make purchases. The report highlights that Shopee is the number one platform Gen Z uses for both idea discovery and purchasing decisions, followed by TikTok Shop and Lazada.

  Free Shipping Wins Every Time: It’s Not Just About ‘Cheap’ Prices, But the ‘Value’ Gen Z Seeks

  Despite the challenging economic conditions, the main factors driving Gen Z consumers to make online purchases are not just price, but the tangible feeling of “value.” The top three drivers of Gen Z’s online shopping behavior are free shipping (40%), interesting promotions (29%), and valuable discounts (28%). This suggests that competing on “lowest price” alone may not always be effective. Marketers should focus on delivering “value” in terms of the overall experience. When it comes to online shopping behavior, Gen Z consumers are found to spend across both social commerce and e-commerce platforms—highlighting their flexibility in choosing platforms that cater to different shopping experiences.

  Regarding the popularity of platforms for shopping, Shopee remains the most favored platform among Gen Z consumers, with over half (52%) choosing it for its user-friendly interface, attractive discount and promotions and reliable delivery experience, making it their go-to platform for online shopping. Other platforms include Lazada (22%) TikTok (16%) and Facebook (8%)

  Gen Z is a new force driving the economy, and marketers should not ignore this group. Selling products to Gen Z requires more than just “the best products” and “the lowest prices.” Brands and marketers must understand the broader purchasing behaviors of Gen Z and focus on delivering “value” along with “the best experience,” while providing “content that resonates” and placing products in the right spots, like Shopee, which actively seeks strategies to engage with Gen Z to connect products to their lifestyle and purchasing touchpoints. This creates an experience that fosters brand loyalty and drives business growth in the digital age.

  Thailand accelerates AI digital transformation, Aims for ASEAN Hub

  Thammasat Hospital & Novo Nordisk join forces for enhanced diabetes, obesity care

  The post Kantar reveals Gen Z’s ‘Savvy Shopping’ behavior appeared first on The Story Thailand.

  29 May 2025

  Business

  https://www.thestorythailand.com/?p=154695

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• Thammasat Hospital & Novo Nordisk join forces for enhanced diabetes, obesity care

  Thammasat Hospital & Novo Nordisk join forces for enhanced diabetes, obesity care

  Thammasat Hospital & Novo Nordisk announced a collaboration titled “Partnership Project for the Transition into the Fourth Decade of Thammasat University Hospital

  The post Thammasat Hospital & Novo Nordisk join forces for enhanced diabetes, obesity care appeared first on The Story Thailand.

  Thammasat University Hospital, in collaboration with Novo Nordisk Pharma (Thailand) Ltd. (“Novo Nordisk”), announced a collaboration titled “Partnership Project for the Transition into the Fourth Decade of Thammasat University Hospital: Beat Obesity Beat Diabetes” at the Thammasat University Hospital. The public-private partnership aims to enhance holistic patient care and expand equitable access for all.

  In Thailand, it is estimated that over 40 percent of Thai individuals are classified as overweight or obese. According to the International Diabetes Federation, there are at least 6.4 million people living with diabetes in Thailand. The two non-communicable diseases (NCDs) pose not only a significant public health challenge but also a growing economic concern, leading to reduced productivity, rising healthcare expenditures, and long-term strain on Thailand’s development.

  This partnership represents a powerful alliance between Thammasat University Hospital and Novo Nordisk, both of which share the same vision of a holistic approach, focusing on more than just treating diseases and ensuring that everyone has access to the necessary treatment.

  Associate Professor Dr Dilok Piyayotai, Director of Thammasat University Hospital, highlighted that “as Thammasat University Hospital is moving towards its fourth decade, our vision is to provide holistic care. We believe that everyone should have equitable access to care and that this collaboration is a stepping stone towards achieving that vision.”

  Enrico Cañal Bruland, General Manager of Novo Nordisk, expressed his views on the project, stating, “we are excited to collaborate with a prestigious medical institution with a deep understanding of the Thai healthcare system, like Thammasat University Hospital. This partnership allows us to co-develop an effective and sustainable solution for treating obesity and diabetes.”

  At the heart of this collaboration lies a digital technology designed to promote two-way communication between patients and healthcare providers. Individuals living with obesity and diabetes can access reliable and easily understandable information, empowering them to take ownership of their health management.

  Thailand accelerates AI digital transformation, Aims for ASEAN Hub

  1 in 5 middle-aged and elderly Thais neglect eye examinations – highest rate in Asia-Pacific

  The post Thammasat Hospital & Novo Nordisk join forces for enhanced diabetes, obesity care appeared first on The Story Thailand.

  29 May 2025

  Life

  https://www.thestorythailand.com/?p=154687

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• RX Tradex opens technology and AI gateway at Manufacturing Expo 2025

  RX Tradex opens technology and AI gateway at Manufacturing Expo 2025

  RX Tradex is gearing up to host its flagship annual event, Manufacturing Expo 2025, ASEAN’s most comprehensive event for manufacturing

  The post RX Tradex opens technology and AI gateway at Manufacturing Expo 2025 appeared first on The Story Thailand.

  RX Tradex is gearing up to host its flagship annual event, Manufacturing Expo 2025, ASEAN’s most comprehensive event for manufacturing and supporting industries. The show will feature seven specialized exhibitions, showcasing cutting-edge machinery and smart solutions from over 2,000 brands across 30 countries, including international pavilions from China, Hong Kong, Japan, South Korea and Taiwan (R.O.C.). Occupying BITEC Halls 98–104 from 18–21 June 2025, the event expects to welcome more than 85,000 attendees.

  Varaporn Dhamcharee, Managing Director of RX Tradex, stated that Thailand’s manufacturing sector has shown signs of growth, with the Federation of Thai Industries reporting a 15% increase in exports, valued at 2.6 trillion Thai Baht (THB) in Q1 primarily driven by computers and electronic components. Investment has also surged, with high-value sectors including digital, electronics, electrical appliances, automotive parts, renewable energy, and petrochemicals. According to the BOI, foreign direct investment reached 267.6 billion Baht in the first quarter alone, led by China, Hong Kong, Japan, Singapore, and Taiwan (R.O.C.). While these positive indicators signal a promising outlook, Thailand must still contend with the growing challenges of global trade tensions, which have intensified competition across the manufacturing landscape.

  “As an organizer with over 40 years of experience serving Thailand’s industrial sector, RX Tradex is proud to present the 15th edition of its flagship event, Manufacturing Expo. We understand that for businesses to remain resilient, they need not only cutting-edge technology, but also knowledge and networks, enabling entrepreneurs to effectively respond to both new opportunities and emerging challenges at any time. That’s why we’ve created this platform to equip entrepreneurs with the tools, insights, and connections needed to navigate both opportunities and challenges,” said Mrs. Varaporn.

  The expo will feature innovations from 2,000+ brands, 5 international pavilions from China, Hong Kong, Japan, South Korea and Taiwan (R.O.C.). 100+ seminar topics, and invaluable business networking opportunities.  This year’s event, taking place from 18–21 June 2025 at BITEC Bangna, will span over 45,000 square meters, occupying Halls 98–104 in their entirety. The show floor will be packed with technologies and resources designed to help entrepreneurs from every industrial sector come together to elevate all production lines within a single all-encompassing event.”

  Manufacturing Expo 2025 is ASEAN’s most comprehensive exhibition dedicated to machinery, manufacturing technologies, and supporting industries all brought together in a single, unified event. This year’s edition will feature seven co-located specialized shows under one roof, including:

  1. InterPlas Thailand – A dedicated exhibition for the plastic manufacturing industry that will continue to focus on the theme of sustainable production.  Leading brands such as Haitian and Yizumi will present solutions, alongside demos like scent-infused plastics by We Power Trade and plastic recycling innovations from Crutec, previously featured at global innovation events.
  2. InterMold Thailand – Showcasing advanced mold and mold part manufacturing. For the first time ever, two leading Japanese manufacturers Sodick and Mitutoyo will demonstrate a live integration of their flagship technologies: the EDM Wire Cut machine and the Coordinate Measuring Machine (CMM). This exclusive collaboration is a major highlight of the show, showcasing the seamless interoperability between precision machining and advanced measurement systems.
  3. Automotive Manufacturing – A comprehensive exhibition of technologies for automotive parts manufacturing—covering internal combustion engine (ICE) vehicles, electric vehicles (EVs), and next-generation mobility solutions. DKSH will debut in Thailand a symmetry-preserving robotic gripping system that operates without vibration, distortion, or heat-related drift.
  4. Assembly & Automation Technology – A showcase of automation and robotics solutions for all industries, this exhibition will feature a highlight demonstration of the “Ideal System” by Mitsubishi Electric Factory Automation. For the first time, standalone EDM and CNC machines will be connected to a SCADA system, allowing visitors to visualize the core concept of Industry 4.0—where integrated systems communicate seamlessly to enable the creation of a truly smart factory.
  5. Surface & Coatings – An exhibition of advanced technologies for surface preparation, coating, and part painting. A highlight will be the AIR BLASTING MACHINE from Thai Sintokogio Co., Ltd., engineered with a strong focus on operator health and safety. The machine features a specialized containment system that prevents paint mist from dispersing, making it both user-friendly and environmentally sustainable.
  6. NEPCON Thailand – A dedicated exhibition for professionals in the electronic components manufacturing sector, NEPCON Thailand will showcase the MYD10 Dispenser from Transtechnology—featuring an advanced non-contact automated fluid dispensing system widely used in PCBA and semiconductor applications. The system is ideal for high-precision coating tasks that demand exceptional accuracy, helping manufacturers minimize defects and significantly increase production efficiency.
  7. FacTech – An exhibition focused on factory and commercial building design, energy management, safety, and smart infrastructure systems. A highlight will be the “Easy Build” pre-engineered steel building system from Ayaravanich Co., Ltd., a specialist in modular warehouse construction. The system features factory-fabricated components that are assembled on-site using pre-engineered steel structures—customizable to meet each client’s specific design and operational requirements.

  In 2024, Manufacturing Expo attracted 83,600 visitors from the manufacturing sector. The 2025 edition is projected to draw at least 85,000 professionals.

  Varaporn further highlighted that Manufacturing Expo 2025 will also feature a series of special showcase zones, including:

  • Tools & Tooling Pavilion – Seven leading tooling brands will converge to showcase their expertise in tools and tooling solutions—designed to enhance precision and perfection in high-quality mold manufacturing, tailored to meet the most demanding production requirements.
  • Surface & Coatings Innovation Prize 2025 – Now in its second edition, the Surface & Coatings Innovation Prize is a competition aimed at spotlighting rising talent in the surface finishing industry. Organized in collaboration with the Thai Surface Finishing Industry Network, the contest will award the top three finalists with a combined prize pool of over 100,000 Thai Baht, honorary plaques, and the opportunity to showcase their winning works at the event.
  • IPC Hand Soldering & Rework Competition – This competition seeks the region’s top soldering technician, judged based on precision and soldering skills in accordance with the standards set by IPC – the Institute of Printed Circuits, which is responsible for establishing industry benchmarks and training soldering professionals. The winner will represent the ASEAN region at the IPC Hand Soldering World Championship in Munich, Germany.

  Explore Knowledge & Innovation Through 100+ Expert-Led Seminars

  Additionally, the event will feature over 100 high-quality seminar sessions led by more than 120 expert speakers, in collaboration with over 40 partner organizations. Key seminar highlights include:

  • Automotive Summit – Under the theme “AI4AI: Artificial Intelligence for Automotive Industry,” this seminar—organized in collaboration with the Thailand Automotive Institute for the 12th consecutive year—will explore the role of AI in vehicles, in automotive manufacturing processes, and across the broader AI-powered mobility ecosystem.
  • TAPMA Conference – A seminar aimed at advancing the automotive parts manufacturing industry, hosted by the Thai Auto-Parts Manufacturers Association (TAPMA), featuring discussions on future-focused visions and essential technology mega trends that industry players must understand.
  • Manufacturing Expo Forum (Hall 104) – At the Manufacturing Expo Forum, located in Hall 104, a wide range of seminars will be held, including the Plastics Forum, Robotics & Automation Symposium, NEPCON Forum, and Surface & Coatings Forum. Two brand-new seminar programs will also debut this year: the Economic Dialogue a roundtable discussion titled “Riding the Economic Waves: Turning Crisis into Opportunity for Thai Business” and the Industrial AI Developer Summit, focusing on the practical application of AI to elevate Thai manufacturing toward Industry 4.0.
  • FACTECH FOCUS (Hall 98) – A dedicated seminar zone for factory owners and facility managers, FACTECH FOCUS—located in Hall 98—will be held under the theme “Level Up Your Factory: Modernize Your Facility.

  Manufacturing Expo 2025 will be held from 18–21 June 2025 at the Bangkok International Trade & Exhibition Centre (BITEC). Interested visitors can learn more and pre-register by 16 June at www.manufacturing-expo.com

  Bitkub gets second Digital Asset Broker license from Thai Ministry of Finance

  Thailand accelerates AI digital transformation, Aims for ASEAN Hub

  The post RX Tradex opens technology and AI gateway at Manufacturing Expo 2025 appeared first on The Story Thailand.

  29 May 2025

  The Movement

  https://www.thestorythailand.com/?p=154683

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• Thailand accelerates AI digital transformation, Aims for ASEAN Hub

  Thailand accelerates AI digital transformation, Aims for ASEAN Hub

  The Ministry of Digital Economy and Society (MDES) reaffirmed its commitment to positioning Thailand as the ASEAN Digital and AI Hub

  The post Thailand accelerates AI digital transformation, Aims for ASEAN Hub appeared first on The Story Thailand.

  The Ministry of Digital Economy and Society (MDES) reaffirmed its commitment to positioning Thailand as the ASEAN Digital and AI Hub by 2027.

  More than 2,000 participants including government leaders, global technology pioneers, and academic researchers gathered at Huawei Thailand Digital & AI Summit 2025 to explore the next phase of Thailand’s digital economy, driven by artificial intelligence, cloud innovation, and cross-sector ecosystem collaboration.

  Prasert Jantararuangtong, Deputy Prime Minister and Minister of Digital Economy and Society, delivered the keynote address, emphasizing that AI and digital innovation form the backbone of Thailand’s long-term national strategy.

  “Thailand’s digital economy is growing rapidly and is projected to expand by 7.3% in 2025,” said Mr. Prasert. “Under our ‘Growth Engine of Thailand’ policy, we are enhancing national digital competitiveness, ensuring a secure digital society, and nurturing digitally skilled talent. With partners like Huawei, we are laying a robust foundation to uplift every sector of Thai society.”

  DE Minister also outlined the Thai government’s three-pronged digital strategy:

  1. Enhancing digital infrastructure through the Cloud First Policy, digital public service transformation, and universal high-speed connectivity.
  2. Fostering a secure digital environment to ensure public trust and safeguard citizen rights.
  3. Developing human capital by reskilling 10 million digital users, training 90,000 professionals, and producing 50,000 AI developers within the next two years.

  To align with the national policy on digital talent development, Huawei and Chulalongkorn University have joined forces to advance the AI innovation ecosystem and foster sustainable human capital development. This collaboration encompasses the development of ICT infrastructure, co-designing curricula in AI, Cloud, Big Data, IoT, and Digital Leadership, as well as supporting Chulalongkorn University’s full transformation into a Smart Campus in the future.

  Prof. Parichart Sthapitanonda, Ph.D., Vice President of Chulalongkorn University, stated that “This collaboration with Huawei reflects our strong commitment to driving digital transformation in the education sector and preparing our students and staff for the modern economy.”

  The partnership will leverage the four pillars of the Huawei ASEAN Academy (Thailand) to promote comprehensive talent development including 1) Business School for Leaders – Enhancing digital leadership for future executives, 2) Technical School for Creators – Training skills in AI, Cloud, and emerging technologies, 3) Engineer School for Practitioners – Strengthening hands-on capabilities for engineers, and 4) Digital Inclusion for Users – Promoting digital access and literacy on a broad scale.

  Huawei accelerates Thailand’s journey towards an intelligent future

  

  Huawei is committed to driving Thailand’s digital transformation through a comprehensive strategy that spans digital infrastructure, AI-ready cloud platforms, and the co-creation of an innovation ecosystem with partners.

  David Li, CEO of Huawei Technologies (Thailand) Co., Ltd., added that “AI has arrived at the perfect time to accelerate Thailand’s digital and intelligence transformation. In the next five years, the digital economy is expected to grow three times faster than the GDP. The integration of 5G, cloud, and AI technologies is enabling even small businesses, such as farmers, to adopt tools like AI-powered avatars for online selling and live streaming.”

  William Dong, President of Huawei Cloud Marketing, emphasized that AI has become the core engine of global technological innovation, and cloud is a solid foundation for inclusive and ubiquitous AI. Taking immediate action is the key to seizing AI opportunities. Driven by strategies, Huawei Cloud is ready to assist Thailand in becoming the AI hub in ASEAN with continuous efforts in serving scenario-specific needs and cultivating local talent.

  At the event, Huawei unveiled its latest AI solutions, which include:

  • AI-native Cloud Infrastructure supporting on-demand computing
  • AI-ready Data Infrastructure that integrates hardware and software into a unified system
  • AI Connectivity enabling seamless integration of data and systems
  • Large Language Models (LLMs) such as Pangu LLM and DeepSeek, tailored for Thai industries
  • Digital Power solutions that are eco-friendly, secure, and reliable
  • AI applications designed for consumers, households, and businesses

  The event also featured over 40 ecosystem partners showcasing AI and digital innovations across multiple industries including government, finance, education, and retail. Additionally, three new technology communities were launched: IP Club, OptiX Club, and OceanClub, aimed at promoting knowledge-sharing and continuous learning among Thai engineers.

  With combined public and private investments in digital infrastructure expected to exceed 500 billion THB by 2027, Thailand is well-positioned to become a digital and AI economic leader in the region.

  NCSA and Palo Alto Networks collaborate to boost Thailand’s cloud policy

  BMA partner with Google to tackle Bangkok traffic with AI-powered signal optimization

  The post Thailand accelerates AI digital transformation, Aims for ASEAN Hub appeared first on The Story Thailand.

  29 May 2025

  Technology

  https://www.thestorythailand.com/?p=154677

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• AIS, Wisesight, One Ultra host 5th Thailand Social AIS Gaming Awards

  AIS, Wisesight, One Ultra host 5th Thailand Social AIS Gaming Awards

  AIS, Wisesight, One Ultra to elevate the gaming and esports industries by organizing the “Thailand Social AIS Gaming Awards 2025”

  The post AIS, Wisesight, One Ultra host 5th Thailand Social AIS Gaming Awards appeared first on The Story Thailand.

  AIS has partnered with Wisesight, social data analytics provider, and One Ultra Screens, a cinema in the heart of Bangkok, to elevate the gaming and esports industries by organizing the “Thailand Social AIS Gaming Awards 2025” for the fifth consecutive year. This event reaffirms its status as the grandest stage in Thailand, celebrating gaming and esports figures with outstanding social media performances over the past year, with a total of 39 awards.

  For the first time, the prestigious Hall of Fame award will be presented to individuals who have achieved excellence in their categories for five years. This initiative aims to drive Thailand’s gaming and esports industries to meet international standards and contribute to the sustainable growth of the country’s digital economy.

  

  Rungthip Jarusiripipat, Head of AIS Game Business Department, AIS stated:“We have consistently demonstrated our commitment to advancing the Thai gaming and esports industries by organizing tournaments across all levels—from schools and universities to the general public. We have also established the E-Sports Community Hub to provide a dedicated space for skill development, supporting individuals in their journey to become professional athletes. In addition, the Thailand Social AIS Gaming Awards serves as a platform to recognize and honor individuals who play a vital role in driving the growth and development of gaming and esports.

  Our data shows that Thai interest in esports continues to rise, as reflected in the growing number of communities—including content creators, professional players, game publishers, and behind-the-scenes talents. This year, we have seen the emergence of new rising stars who have made remarkable contributions on social media. AIS remains committed to supporting and growing alongside the Thai gaming and esports industries.”

  Kla Tangsuwan, Chief Executive Officer, Wisesight (Thailand) Company Limited. added: “The gaming industry lies at the core of Thailand’s rapidly expanding digital economy. At Wisesight, we are committed to leveraging social media insights to drive the development of the Thai gaming and esports sectors toward achieving international recognition. The fifth edition of the Thailand Social AIS Gaming Awards marks another significant milestone, underscoring the shared commitment of all stakeholders to the serious and sustainable advancement of the industry.”

  Brian Hall, Chief Executive Officer, CINEMA ONE Co., Ltd, stated: As a leading cinema business, One Ultra Screens is honored to be part of the Thailand Social AIS Gaming Awards 2025, welcoming esports athletes and individuals who play vital roles in the gaming industry. This collaboration represents another important step in our commitment to advancing the Thai gaming and esports sectors.

  We see gaming not merely as a form of entertainment, but as a powerful and creative force that connects people, ideas, and technology. We believe in the potential of creators, esports athletes, and those behind the scenes whose efforts continue to inspire us. Through this initiative, we hope to contribute meaningfully to elevating the Thai gaming industry and helping it shine on the global stage.”

  The judging panel for the Thailand Social AIS Gaming Awards 2025 was honored by the participation of three distinguished experts from the gaming, esports, and social media industries. All three served on the advisory committee responsible for evaluating and determining this year’s award recipients, including:

  1. Sakkaphon Sawarkkaphun, Chief Executive Officer of NEX Studio and Registrar of the Esports Association of Thailand
  2. Methee Chuaypu, Lecturer in Games and Interactive Media, Faculty of Information Technology and Innovation at Bangkok University, and Founder & Creative Director of Bugblio Studio Co., Ltd.
  3. Anuchit Iamsriurai, Chief Executive Officer of This Is Media Co., Ltd.

  The format of the award judging criteria has been divided into 2 formats: Social Metric for Brand and Social Metric for Creator through 5 main platforms: Facebook, Instagram, TikTok, X and YouTube and in which every channel will have weight. Give different scores.

  For this year, the Thailand Social AIS Gaming Awards 2025 is divided into 7 groups, totaling 39 awards as follows:

  Group 1: Rising Game Content Creator and Esports Players 6 awards

  Group 2: The Most Popular Game 10 awards

  Group 3: The Most Popular Gaming Industry and Business 5 awards

  Group 4: The Most Popular Game Content Creator 7 awards

  Group 5: The Most Popular Esports Players and Esports Club 9 awards

  Group 6: The Most Popular Game Content Creator on AIS eSports Fanpage 1 prize

  Group 7: Special Award 1 prize

  
  Follow more details about the results of the Thailand Social AIS Gaming Awards 2025 announcement at https://www.facebook.com/AISeSports 

  BMA partner with Google to tackle Bangkok traffic with AI-powered signal optimization

  Thailand Blockchain Security Roadmap: From Uncertainty to Robust Infrastructure

  The post AIS, Wisesight, One Ultra host 5th Thailand Social AIS Gaming Awards appeared first on The Story Thailand.

  29 May 2025

  The Movement

  https://www.thestorythailand.com/?p=154613

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• Thailand showcases its strength in future food innovation at THAIFEX 2025

  Thailand showcases its strength in future food innovation at THAIFEX 2025

  DITP, Ministry of Commerce, is hosting “Food Arcade”, a special exhibition promoting Thailand’s future food products at THAIFEX – ANUGA ASIA 2025

  The post Thailand showcases its strength in future food innovation at THAIFEX 2025 appeared first on The Story Thailand.

  The Department of International Trade Promotion (DITP), Ministry of Commerce, is hosting “Food Arcade”, a special exhibition promoting Thailand’s future food products at THAIFEX – ANUGA ASIA 2025, taking place from 27–31 May 2025 at the front hall of Challenger 2, IMPACT Muang Thong Thani. This year, the spotlight is on “Alternative Protein” innovations from Thai producers — reaffirming Thailand’s growing leadership in the future food sector with high-quality, export-ready products that align with rising global consumer trends focused on health, sustainability, and environmental responsibility.

  Alternative protein is rapidly emerging as a global food trend, with growing interest in plant-based proteins, insect-based sources, microbial protein and algae — all recognised as high-quality, sustainable alternatives. Thailand stands out in this field, thanks to its abundant raw materials, advanced production technologies, innovative approaches, and product diversity. Thai entrepreneurs are also well-positioned to scale and adapt these products for international markets.

  The Food Arcade exhibition features a curated selection of alternative protein products from Thai producers, spanning four key categories:

  • Plant–based proteins – derived from soybeans, chickpeas, grains, and legumes that are naturally rich in protein. These sources require fewer resources to produce, are environmentally friendly, and help reduce greenhouse gas emissions — aligning with ESG environmental principles.
  • Insect–based proteins – including crickets, silkworms, and mealworms, which are highly nutritious, fast-reproducing protein sources that require minimal land and water. They also contribute to food security and offer income-generating opportunities for local communities.
  • Microbial–based proteins – produced through fermentation using yeast or bacteria cultivated from agricultural or food industry by-products. These proteins are not season-dependent, can be produced year-round, and offer efficient waste reduction while ensuring consistent quality.
  • Algae–based proteins – sourced from both micro and macro algae that can grow in saline or wastewater environments. These organisms absorb atmospheric CO₂ and release oxygen back into the ecosystem, making them a sustainable protein alternative that also contributes to environmental restoration.

  Another highlight of the exhibition is a series of interactive activities designed to enhance the visitor experience and deepen understanding of future food, particularly in the field of alternative proteins. These include complimentary tastings of special snacks and beverages made from alternative proteins, with recipes developed by well-known restaurants, as well as sample giveaways from the featured alternative protein exhibitors. These engaging activities not only add vibrancy to the event, but also offer visitors a glimpse into the commercial possibilities of these products — and a chance to discover that the taste of future food can be just as delicious and familiar as today’s favourites.

  The Food Arcade exhibition further reinforces DITP’s commitment to systematically and continuously advancing Thailand’s future food industry. It also reflects the department’s determination to empower Thai entrepreneurs in seizing new business opportunities through world-class trade platforms such as THAIFEX – ANUGA ASIA.

  Thai Union, ADB ink landmark deal for sustainable seafood & blue economy growth

  Thailand Blockchain Security Roadmap: From Uncertainty to Robust Infrastructure

  ‘COKE Foodmarks’ expands to street food outlets across Thailand

  The post Thailand showcases its strength in future food innovation at THAIFEX 2025 appeared first on The Story Thailand.

  28 May 2025

  The Movement

  https://www.thestorythailand.com/?p=154577

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• Thailand Blockchain Security Roadmap: From Uncertainty to Robust Infrastructure

  Thailand Blockchain Security Roadmap: From Uncertainty to Robust Infrastructure

  Thailand stands at the forefront of a digital identity revolution, having transformed its early blockchain

  The post Thailand Blockchain Security Roadmap: From Uncertainty to Robust Infrastructure appeared first on The Story Thailand.

  Thailand stands at the forefront of a digital identity revolution, having transformed its early blockchain uncertainties into one of Asia’s most promising decentralized identities ecosystems.

  Today, Thailand’s Blockchain Security Roadmap is no longer just a future aspiration. It’s a data-driven, legally grounded, and citizen-facing platform shaping the country’s secure digital future.

  The Shift from Vulnerability to Verification

  Thailand’s financial and digital services sectors have faced critical challenges: unclear regulatory frameworks, manual-heavy KYC processes, and a growing wave of crypto-related fraud. But that began to change with the emergence of NDID (National Digital ID)—a decentralized, blockchain-based identity system backed by the Bank of Thailand and developed in close partnership with both public and private sectors.

  Today, NDID serves more than 9 million active users and supports cross-bank, cross-platform identity verification. Since the end of 2022, adoption has grown over 50%, with over 40 million Thai citizens now having completed verified digital identity levels sufficient for online financial services, thanks in part to the widespread push through the government’s digital wallet program.

  A Vision Forward: Turning Strategy into Action

  Thailand’s Blockchain Security Roadmap is a practical, evolving framework that’s actively shaping how digital identity, trust, and compliance are executed across both public and private sectors. In the next phase we think that Thailand should shift the focus to real-world deployment, technical interoperability, and citizen-centric experiences.

  1. Self-Sovereign Identity for Every Citizen

  Thailand is accelerating the rollout of self-sovereign identity (SSI) systems that enable individuals to control their verified digital credentials securely. These wallets—compatible with international standards like W3C Verifiable Credentials, will allow users to manage and reuse their KYC status for banking, government services, insurance, education, and digital commerce. By mid-2025, these identities are expected to become interoperable across sectors, with government-supported mobile apps and bank-backed digital ID platforms serving as the primary access points.

  2. Privacy-First KYC with Zero-Knowledge Proofs (ZKPs)

  To ensure user privacy while maintaining regulatory compliance, zero-knowledge proof technology is being integrated into Thailand’s digital identity infrastructure. Pilot programs are underway allowing individuals to prove attributes such as age or nationality—without revealing full identity details. This model reduces data exposure while meeting AML and suitability requirements. The adoption of ZKPs is expected to grow significantly in sectors such as digital assets, online lending, and e-commerce throughout 2025 and 2026.

  3. Smart Contracts with Built-In Compliance

  As decentralized applications grow, the next generation of blockchain platforms in Thailand will

  include compliance-aware smart contracts. These contracts will automatically verify whether a user meets pre-defined KYC or regulatory criteria before allowing participation in financial, trading, or gaming protocols. This approach reduces human error, strengthens enforcement, and streamlines how platforms adhere to regulations. Use cases will range from age-gated NFT sales to tokenized real estate platforms.

  4. AI-Powered Risk Intelligence Across Platforms

  Real-time fraud prevention will become a national standard. AI-based engines that analyze behavioral patterns, wallet histories, and transaction anomalies are being deployed across banks, crypto exchanges, and fintech platforms. These tools are not just reactive—they will help proactively block high-risk activities such as identity spoofing, bot-driven attacks, and unusual fund flows. Over the next 18 months, risk intelligence layers are expected to be integrated into both public-facing portals and regulatory oversight systems.

  From Uncertainty to Global Blueprint Thailand’s journey from blockchain skepticism to digital identity innovation proves that trust and decentralization are not mutually exclusive. By combining smart policy with open infrastructure and privacy-first design, we’ve turned vulnerability into strength—and we’re just getting started.

  At LIMIX, we believe that a secure digital identity is a transparent infrastructure—built step by step, block by block. Through our partnership with the Thailand International Digital Business & Finance Centre (TIDC), we are accelerating the development of AI-powered fraud detection, blockchain-based identity modules, and verifiable compliance frameworks that reflect Thailand’s security, privacy, and regulatory priorities.

  Together with TIDC, we’re not just building solutions for today’s KYC needs—we’re laying the groundwork for a future where every citizen, institution, and application can interact securely and seamlessly in a decentralized ecosystem. From financial onboarding to digital government services, from Web3 integration to cross-border identity portability, our work contributes directly to Thailand’s vision of becoming a regional leader in blockchaininfrastructure. As we move forward, our focus remains clear: to turn national strategy into operational systems, to transform compliance into confidence, and to make identity a secure, reusable, and empowering asset for all.

  Article by Andre Barros, Strategy & Project Director, LIMIX

  Thai Union, ADB ink landmark deal for sustainable seafood & blue economy growth

  NCSA and Palo Alto Networks collaborate to boost Thailand’s cloud policy

  The post Thailand Blockchain Security Roadmap: From Uncertainty to Robust Infrastructure appeared first on The Story Thailand.

  27 May 2025

  Technology

  https://www.thestorythailand.com/?p=154491

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• MITSUKOSHI DEPACHIKA at One Bangkok launches its ‘Let’s Feast!’ campaign

  MITSUKOSHI DEPACHIKA at One Bangkok launches its ‘Let’s Feast!’ campaign

  MITSUKOSHI DEPACHIKA launches its "Let’s Feast!” campaign, inviting food enthusiasts to embark on a journey

  The post MITSUKOSHI DEPACHIKA at One Bangkok launches its ‘Let’s Feast!’ campaign appeared first on The Story Thailand.

  Bangkok’s premier gourmet destination, is thrilled to unveil its expanding offerings—ready to serve, with a growing array of curated delights across its grocery and dining landscape. Continuing its legacy of providing a flavourful journey infused with the essence of Japan, MITSUKOSHI DEPACHIKA launches its “一緒に食べよう (Issho Ni Tabeyou) Let’s Feast!” campaign, inviting food enthusiasts to embark on a journey of discovery and celebrate the joy of shared feasting moments from May 23 to June 18, 2025.”

  “Since opening our doors, MITSUKOSHI DEPACHIKA has been dedicated to delivering a truly unique gourmet experience to the people of Bangkok,” says Ono Masato, Store General Manager of MITSUKOSHI DEPACHIKA. “Now, we are excited to further elevate that experience by adding a wider selection of regional Japanese delicacies, alongside the best local produce and curated international goods from around the world, to better cater to the evolving tastes of our valued customers. We will continue to innovate and expand our offerings to ensure MITSUKOSHI DEPACHIKA remains the go-to destination for those who wish to discover food and lifestyle essentials in Bangkok.”

  Experience the Authentic DEPACHIKA Difference:

  A unique collaboration between One Bangkok and Isetan Mitsukoshi Holdings, MITSUKOSHI DEPACHIKA is the first of its kind in Thailand, bringing the iconic “DEPACHIKA” concept to life. “Depachika” refers to the high-end grocery stores and food havens located beneath department stores in Japan—a must-visit destination for both locals and tourists. Located in the heart of Bangkok, this venue seamlessly combines a premium supermarket with a vibrant gourmet food hall, whilst offering legendary MITSUKOSHI hospitality, redefining Bangkok’s food and grocery shopping experience.

  Discover a handpicked selection of rare and authentic products sourced directly from Japan, alongside a diverse range of international delicacies and beloved local favorites— all within a seamless grocerant experience where food lovers can discover, connect, and be inspired.

  Explore Two Distinct Gourmet Worlds:

  

  MITSUKOSHI DEPACHIKA is thoughtfully divided into two distinct zones, each offering a unique and immersive experience:

  • MITSUKOSHI Gourmet Zone: A haven for flavor exploration, featuring a carefully curated collection of gourmet experiences inspired by “Yokosho” alley, boasting over 20 shops, including 10 exclusives to MITSUKOSHI DEPACHIKA. From beloved Japanese desserts to internationally inspired cuisine, the Gourmet Zone promises a delightful journey for every palate. Experience exclusive gastronomic debuts with exciting newcomers to Thailand, such as Warabimochi Kamakura, Shodai Bio Nature, Takeshi Shibata, Ponpocotei, Gin Sara, Yaorin, and Chaya Ganyudo. Complementing these are first-time-in-mall concepts, including Gateau Lien, and Pala Pizza Romana & Bistrot.
  • MITSUKOSHI Supermarket Zone: A treasure trove of taste delights, offering over 10,000 varieties of Japanese, international, and local favorites, as well as the ultimate ‘grocerant experience’ where dining and retail seamlessly merge. Highlights include: Seasonal Fruits & Veg — the best in-season Japanese fruit, straight from trusted MITSUKOSHI farmers; Japanese Wagyu Destination — premium Wagyu cuts with expert Meat Master service and a dine-in restaurant; Seafood Experience from Japan — seasonal specialties, exclusive imports, and a wide range of sushi and sashimi to enjoy; MITSUKOSHI Selections Corner — heart-picked collection of exclusive “Only at MITSUKOSHI” and finest assortment from Japan; Top-Quality Groceries — a comprehensive range of daily essentials, especially Japanese cooking ingredients and personal care; Japanese & Korean Personal Care Corner — exclusive personal care products; “Murahata Fruit Parlor” — Japan’s renowned fruit parlor; Deli Bar — ready-to-eat meals prepared fresh daily, and Specialty Stores with a range of products, from fresh miso by “Kuranoya” to “Jalux” offering authentic Japanese treats and travel gifts.

  Let’s Feast! Campaign: A Month of Exclusive Offers and Delicious Discoveries

  To express gratitude to its valued customers, MITSUKOSHI DEPACHIKA is launching the “一緒に食べよう Let’s Feast!” campaign from May 23 to June 18, 2025, featuring a variety of tempting promotions and special food events.

  • Don’t Miss the “LUCKY 3 DAYS” 23 – 25 May 2025):
    • Only 23 May 2025: The first 100 members who spend THB 1,000 or more, get FREE discount THB 500!
    • 10x Points: Earn 10x member points on all purchases!
    • Limited Fukubukuro lucky bags with up to 50% discount
    • Tsume-hōdai: Grab all you can for one price
    • Lucky Sets at fixed prices and individual store promotions at MITSUKOSHI gourmet zone
  • Throughout the campaign, prepare for these incredible highlights:
    • Weekend Lucky Draw: Participate for a chance to win exciting prizes and culinary experiences.
    • Dining Delights: Savour selected dining options with a generous 50% discount.
    • Exclusive Cooler Bag: Spend THB 2,500 in the Supermarket and Gourmet zones in a single day and receive a cooler bag.
    • Top Spender Prize: Become the Top Spender during the month and win a luxurious package from The Ritz-Carlton, Bangkok.

  Experience the ultimate gourmet fusion at MITSUKOSHI DEPACHIKA, level B1 of the Parade, One Bangkok where flavours, quality, and Japanese hospitality converge in the heart of Bangkok. Learn more and plan your visit: https://www.onebangkokmitsukoshi.com/

  Thai Union, ADB ink landmark deal for sustainable seafood & blue economy growth

  ‘COKE Foodmarks’ expands to street food outlets across Thailand

  The post MITSUKOSHI DEPACHIKA at One Bangkok launches its ‘Let’s Feast!’ campaign appeared first on The Story Thailand.

  27 May 2025

  The Movement

  https://www.thestorythailand.com/?p=154475

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• Thai Union, ADB ink landmark deal for sustainable seafood & blue economy growth

  Thai Union, ADB ink landmark deal for sustainable seafood & blue economy growth

  Thai Union Group PCL and the Asian Development Bank are pioneering blue finance solutions that can reshape the future of the country’s seafood industry

  The post Thai Union, ADB ink landmark deal for sustainable seafood & blue economy growth appeared first on The Story Thailand.

  As Thailand advances toward a sustainable Blue Economy, Thai Union Group PCL and the Asian Development Bank (ADB) are pioneering blue finance solutions that can reshape the future of the country’s seafood industry.

  Thailand’s ocean economy contributes approximately 30% of its GDP—the second highest in the Indo-Pacific region—and supports the livelihoods of nearly a quarter of the population across 23 coastal provinces. With key industries such as ports, shipping, and coastal tourism reliant on marine resources, sustainable ocean management is critical to safeguarding the country’s economic future and achieving its goal of developed nation status by 2037.

  Recognizing this urgency, ADB’s $150 million financing package for Thai Union marks ADB’s first private sector blue loan for the seafood industry in Thailand, with a focus on sustainability in seafood production. By strengthening responsible shrimp farming, the initiative advances Thailand’s position as a global seafood leader while aligning with national efforts to transition toward a resilient Blue Economy.

  “As Thai Union continues to lead the way in sustainable seafood production, this partnership with ADB strengthens our commitment to responsible aquaculture,” said Thai Union Chief Financial Officer Ludovic Garnier. “Through blue finance, we are driving meaningful, lasting change while supporting the broader development of Thailand’s Blue Economy.”

  By integrating sustainability into seafood production and building cross-sector partnerships, Thailand is setting a precedent for how financial innovation can enhance ocean health, protect livelihoods, and create long-term economic resilience.

  “Aquaculture supplies over half the world’s seafood, and its production is concentrated in Asia, including Thailand,” said Anouj Mehta, Country Director of ADB Thailand Resident Mission. “This project demonstrates how blue finance can spur transformation, helping seafood producers build resilience against climate change while driving sustainable economic growth. As the transaction is ADB’s first private sector loan for the agribusiness sector in Thailand, it helps improve sustainability and resilience of the shrimp supply chain in the country.”

  The blue loan will enable Thai Union to scale up its sourcing of sustainable shrimp, specifically, shrimp that is certified under standards recognized by the Global Sustainable Seafood Initiative (GSSI), such as the Aquaculture Stewardship Council (ASC) and Best Aquaculture Practices (BAP), or sourced from farms participating in credible Aquaculture Improvement Projects (AIPs).

  This approach prioritizes both environmental and social responsibility, with a focus on biodiversity protection, feed traceability, reduced carbon emissions through renewable energy and improved feed conversion ratios, as well as the prevention of deforestation. It also reinforces fair labor practices and strengthens engagement with local communities.

  During a panel discussion Thai Union, and commercial co-financing partners including Bank of China (Hong Kong), HSBC, MUFG Bank (Singapore), OCBC, Sumitomo Mitsui Banking Corporation (Singapore), and United Overseas Bank, explored how blended finance solutions can accelerate this transition.

  “This partnership reflects our deep commitment to responsible seafood production and aligns directly with our SeaChange® 2030 sustainability strategy,” said Adam Brennan, Chief Sustainability & Communications Officer, Thai Union. “With this agreement, we’re accelerating our efforts to lead the industry with integrity, innovation, and a clear focus on long-term environmental and social impact.”

  Cisco study reveals alarming deficiencies in security readiness

  True Digital Academy reinvents upskilling for the AI Era

  The post Thai Union, ADB ink landmark deal for sustainable seafood & blue economy growth appeared first on The Story Thailand.

  27 May 2025

  Business

  https://www.thestorythailand.com/?p=154447

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• Cisco study reveals alarming deficiencies in security readiness

  Cisco study reveals alarming deficiencies in security readiness

  According to Cisco’s 2025 Cybersecurity Readiness Index, only 7 percent of organizations in Thailand have achieved the 'Mature' level

  The post Cisco study reveals alarming deficiencies in security readiness appeared first on The Story Thailand.

  According to Cisco’s 2025 Cybersecurity Readiness Index, only 7 percent of organizations in Thailand have achieved the ‘Mature’ level of readiness required to effectively withstand today’s cybersecurity threats. This is a slight decline from last year’s Index, in which 9% of organizations in Thailand were designated as Mature. This demonstrates that cybersecurity preparedness remains low as hyperconnectivity and AI introduces new complexities for security practitioners.

  AI is revolutionizing security and escalating threat levels, with 9 in 10 organizations (91%) facing AI-related security incidents last year. However, only 57% of respondents are confident their employees fully understand AI related threats, and 47% believe their teams fully grasp how malicious actors are using AI to execute sophisticated attacks. This awareness gap leaves organizations critically exposed.

  AI is compounding an already challenging threat landscape. In the last year, 64% suffered cyberattacks, hindered by complex security frameworks with disparate point solutions. Looking forward, respondents view external threats like malicious actors and state-affiliated groups (45%) as more significant to their organizations than internal threats (55%), underscoring the urgent need for streamlined defense strategies to thwart external attacks.

  “As AI transforms the enterprise, we are dealing with an entirely new class of risks at unprecedented scale – putting even more pressure on our infrastructure and those who defend it,” said Cisco Chief Product Officer Jeetu Patel. “This year’s report continues to reveal alarming gaps in security readiness and a lack of urgency to address them. Organizations must rethink their strategies now or risk becoming irrelevant in the AI era.”

  2025 Cisco Cybersecurity Readiness Index: Cybersecurity Readiness Remains Low as AI Transforms the Industry

  The Index evaluates companies’ readiness across five pillars—Identity Intelligence, Network Resilience, Machine Trustworthiness, Cloud Reinforcement, and AI Fortification— and encompassing 31 solutions and capabilities. Based on a double-blind survey of 8,000 private sector security and business leaders in 30 global markets, respondents detailed their deployment stages for each solution. Companies were then categorized into four readiness stages: Beginner, Formative, Progressive, and Mature.

  Findings

  The lack of cybersecurity readiness in Thailand is alarming as 86% of respondents anticipate business disruptions from cyber incidents within the next 12 to 24 months. Further:

  • AI’s Expanding Role in Cybersecurity: An impressive 98% of organizations use AI to understand threats better, 94% for threat detection, and 83% for response and recovery, underscoring AI’s vital role in strengthening cybersecurity strategies.

  • GenAI Deployment Risks: GenAI tools are widely adopted, with organizations in Thailand saying that 47% of their employees are using approved third-party tools. However, 31% have unrestricted access to public GenAI, and 49% of IT teams are unaware of employee interactions with GenAI, underscoring major oversight challenges.

  • Shadow AI Concerns: 42% of organizations lack confidence in detecting unregulated AI deployments, or shadow AI, posing significant cybersecurity and data privacy risks.

  • Unmanaged Device Vulnerability: Within hybrid work models, 90% of organizations face increased security risks as employees access networks from unmanaged devices, further exacerbated by using unapproved Gen AI tools.

  • Investment Priorities Shift: While 98% of organizations plan to upgrade their IT infrastructure, only 51% allocate more than 10% of their IT budget to cybersecurity (down 15% year-over-year), emphasizing a critical need for more focused investment in comprehensive defense strategies, which is incredibly important as threats are not slowing.

  • Complex Security Postures: 93% of organizations report that their complex security infrastructures, dominated by the deployment of more than 10 point security solutions, are impeding their ability to respond swiftly and effectively to threats.

  • Talent Shortage Impedes Progress: A staggering 94% of respondents identify the shortage of skilled cybersecurity professionals as a major challenge, with 51% reporting more than ten positions to fill.

  To tackle today’s cybersecurity challenges, organizations must invest in AI-driven solutions, simplify security infrastructures, and enhance AI threat awareness. Prioritizing AI for threat detection, response, and recovery is essential, as is addressing talent shortages and managing risks from unmanaged devices and shadow AI.

  “AI opens up new possibilities but adds complexity to an already challenging security landscape, with only 7 percent of organizations in Thailand achieving a mature level of readiness this year. As they continue to grapple with evolving threats like shadow AI, talent shortages, and complex security infrastructures, they need to rethink their approach to security— one that not only leverages AI for security but also ensures AI itself is secure and scalable,” said Weera Areeratanasak, Managing director, Cisco Thailand and Myanmar.

  True Digital Academy reinvents upskilling for the AI Era

  NCSA and Palo Alto Networks collaborate to boost Thailand’s cloud policy

  The post Cisco study reveals alarming deficiencies in security readiness appeared first on The Story Thailand.

  26 May 2025

  Technology

  https://www.thestorythailand.com/?p=154347

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