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- TAT hosts ‘Unveiling Thailand’s Charm: A 2024 Showcase’ during New York Fashion Week
The Tourism Authority of Thailand (TAT) in partnership with Thai fashion designer Pipatchara hosted ‘Unveiling Thailand’s Charm: A 2024 Showcase’ followed by ‘A Royal Gala Night’ to celebrate New York Fashion Week at the Mandarin Oriental.
The post TAT hosts ‘Unveiling Thailand’s Charm: A 2024 Showcase’ during New York Fashion Week appeared first on TAT Newsroom.
New York, 9 September 2024 – The Tourism Authority of Thailand (TAT) in partnership with Thai fashion designer Pipatchara hosted ‘Unveiling Thailand’s Charm: A 2024 Showcase’ followed by ‘A Royal Gala Night’ to celebrate New York Fashion Week at the Mandarin Oriental.
Both events were graced by the presence of Her Royal Highness Princess Ubolratana. Warmly welcoming distinguished guests, members of the media, TAT’s partners, and friends of Thailand attending both events were a TAT delegation led by Ms. Thapanee Kiatphaibool, TAT Governor.
Ms. Thapanee said “Here in New York, we are showcasing the five essential experiences in Thailand, each representing a facet of the kingdom’s unique charms, from food, fashions, and arts and crafts to culture and scenery. Through these special showcases, we’re inviting travellers to discover our beautiful country, experience our culture in new ways, and witness how we’re shaping the future of tourism.”
The ‘Unveiling Thailand’s Charm: A 2024 Showcase’ placed emphasis on immersive experiences of the ‘5-Must Do’ pillars; these being: Must Taste, Must Try, Must Buy, Must Seek, and Must See.
Starting with Must Taste, attendees were taken on a culinary journey by experiencing the flavours of Thailand with organic chocolates imported from the destination. Traditional Thai dances through contemporary exercise were performed throughout for a Must Try element. Overall, indicative of Must Buy, the showcase presented Thailand’s advancement in the fashion industry and how fashion can help conserve local resources and community participation through the globally recognised Thai brand Pipatchara.
Virtual reality videos were a Must Seek moment, presenting immersive content of hidden gem sights and experiences from the destination. Thai artist Subannakit Kraikum’s traditional Thai paintings were displayed throughout the space depicting Thai culture and festivities as a Must See.
The showcase was followed by ‘A Royal Gala Night’ to showcase Thailand’s fashion and sustainable tourism as part of TAT’s vision to drive Thailand tourism toward high-value and sustainability.
The Royal Gala featured a fashion show curated by Pipatchara Kaeojinda, the co-founder of Pipatchara. Sustainability is at the core of Pipatchara’s philosophy. The Thai designer shared pieces from her new collections, all representing their mission to craft sustainable fashion, that supports local Thai communities.
Ms. Pipatchara said “A key element to creating our art is the Thai local community being a focal part of our process. The collection you see here today is our craft created with and by local artisans and members of our community. Today, we are proud to connect the fashion community with our Thai community.”
The fashion show told a story of transformation, turning waste into something purposeful and elegant in partnership with local artisans and members of local Thai communities.
“The partnership with Pipatchara underscores TAT’s commitment to sustainable tourism that benefits visitors, communities, and the environment. Our initiatives include the STAR system and Thailand Tourism Awards to assess and recognise eco-friendly practices in the industry. Here in the US, our partnership with Tourism Cares aims to positively impact local communities,” Ms. Thapanee concluded.
The US is one of Thailand’s important markets, having recorded over 930,000 US travellers in 2023. Year-to-date statistics, during 1 January – 21 August, showed 632,378 US travellers visited Thailand.
TAT has set a target to attract 1.13 million US travellers in 2024. Key strategies being implemented in the US market include the ‘Come Re-Discovery Your Thailand’ project in partnership with Virtuoso, Thailand Meaningful Map with Tourism Cares, and various other marketing and publicity activities, including the partnership HBO for the filming and promotion of The White Lotus season 3 in Thailand.
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9 September 09 2024Press Releaseshttps://www.tatnews.org/?p=80126 - TAT to organise two ‘Amazing Thailand’ events in Chennai later this month
The Tourism Authority of Thailand (TAT) has announced the hosting of the “Amazing Thailand Fest 2024 @ Chennai” and the “Amazing Thailand: Director’s Cut” in Chennai, India, with a focus on showcasing the 'Five Must-Do’ experiences in Thailand and the promotion of the kingdom as an ideal location for international film productions.
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Bangkok, 5 September 2024 – The Tourism Authority of Thailand (TAT) has announced the hosting of the “Amazing Thailand Fest 2024 @ Chennai” and the “Amazing Thailand: Director’s Cut” in Chennai, India, with a focus on showcasing the ‘Five Must-Do’ experiences in Thailand and the promotion of the kingdom as an ideal location for international film productions.
Ms. Thapanee Kiatphaibool, TAT Governor, said “The Amazing Thailand Fest presents our strategy to expand Thailand’s reach to other Indian cities and strengthens the good relations between Thailand and India through tourism and cultural exchange. Meanwhile, the Amazing Thailand: Director’s Cut event will help stimulate travel to locations of Indian films that were shot in Thailand. Both events support the government’s vision to stimulate the Thai economy through tourism.”
The “Amazing Thailand Fest @ Chennai” will be held at the Central Atrium, Express Avenue Mall, from 27-29 September. The event will offer a variety of activities designed to create lasting impressions and convey Thailand’s soft power, under the concept of ‘Five-Must Do’ experiences in Thailand – Must Taste, Must Try, Must Buy, Must Seek, and Must See.
These will be assigned into various zones, including a tourism information booth from TAT and Team Thailand, a zone featuring Thailand’s fashion and the historical connections between Thai and Indian fabrics, a zone presenting film locations in Thailand with a ‘green screen’ allowing visitors to take pictures with Thai attractions, and a Muay Thai zone showcasing the globally renowned Thai martial art.
There will be cultural performances presented in combination with Indian dance. These include traditional silk weaving dance, long drum dance with a xylophone performance from the Thai movie “The Overture”, Nora and Likay Hulu dance (Musical folk drama) combined with Indian Bharatanatyam, and traditional Isan dance combined with Indian classical dance.
Additionally, there will be Thai movie stunt shows, including from the “King Naresuan” series and the famous Jaika Stunt group.
Presenting at the event will be 12 participating companies, including those promoting travel packages and flights to Thailand, Thai arts and crafts, and a food zone featuring five food and beverage vendors. Visitors can also join DIY workshops on herbal inhaler making and fantasy candle making.
Meanwhile, the “Amazing Thailand: Director’s Cut” will showcase Thailand through ‘film,’ which is a growing and highly regarded industry in India, especially in the Chennai area. The event will be held at the Hyatt Regency Chennai on 28 September.
Participants will include film industry professionals and celebrities from Thailand and India. As well as a keynote speech by TAT to introduce Thailand’s filming locations, there will be panel discussions, allowing Thai and Indian film industry professionals to exchange ideas and encourage future collaborations.
TAT is hosting both events with support from the Royal Thai Consulate General, Chennai, Thai Trade Center, Commercial Section, Royal Thai Consulate General, Chennai, and the Board of Investment of Thailand (BOI) in Chennai (Office located in Mumbai).
Indian is one of Thailand’s top five visitor markets. The number of Indian tourists is forecasted to reach 1.7 million this year. This is anticipated based on favourable factors, including Thailand’s visa exemption which allows Indian travellers to visit for tourism and short-term business engagements for a period of 60 days, extendable for another 30 days.
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5 September 05 2024Press Releaseshttps://www.tatnews.org/?p=80120 - TAT strengthens Thailand’s presence at PATA Travel Mart 2024
The Tourism Authority of Thailand (TAT) has reiterated its unwavering support for the Pacific Asia Travel Association (PATA) in celebrating the 25th anniversary of PATA Headquarters’ establishment in Bangkok with the hosting of the PATA Travel Mart (PTM) 2024.
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Bangkok, 3 September 2024 – The Tourism Authority of Thailand (TAT) has reiterated its unwavering support for the Pacific Asia Travel Association (PATA) in celebrating the 25th anniversary of PATA Headquarters’ establishment in Bangkok with the hosting of the PATA Travel Mart (PTM) 2024.
PATA hosted the 47th edition of PTM from 27-29 August, at the Queen Sirikit National Convention Center (QSNCC) in Bangkok. The annual event is regarded as one of Asia Pacific’s most prominent and longest standing international travel trade exhibitions.
Marking this special occasion, TAT arranged a welcome reception on 27 August, allowing PTM delegates to experience the fun and colourful atmosphere of a Thai temple fair within the QSNCC. The cocktail dinner was filled with fun activities and Thai tradition game kiosks, as well as art and cultural shows, including a traditional puppet show, a contemporary Thai music performance, and a Phi Ta Khon happy ghost dance.
At the PTM 2024, TAT led a delegation of 16 exhibitors including hotels, tour operators, and related businesses. The Thailand Stand promoted sustainable tourism initiatives, including Thailand Tourism Awards winners, STAR-certified tourism products, 20 recommended low-carbon tourism routes, and a workshop on recycled plastic.
This year marked another milestone for Thailand, having won four PATA Gold Awards.
TAT’s “Monk on the Raft” photograph has won a Gold Award in the Marketing – Travel Photography category.
Meanwhile, TAT’s “The Diversity of Southern Border” video documentary was named a joint Gold Award winner in the Sustainability and Social Responsibility – Cultural category with the “Revitalizing the Unique Performing Arts and Traditional Local Wisdom of the Trai Trung Community through the Establishment of Cultural Community Tourism” project by the Designated Areas for Sustainable Tourism Administration (DASTA).
DASTA has also won a Gold Award in the Sustainability and Social Responsibility – Heritage category for its “Building on Ancient Inspiration for Inter-generational Heritage of Sangkhalok Wares” project.
Another PATA Gold Awards 2024 for Thailand went to Sivatel Bangkok Hotel for its “From Kitchen to Chicken and Beyond” initiative in the Sustainability and Social Responsibility – Corporate and Social Responsibility category.
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3 September 03 2024Press Releaseshttps://www.tatnews.org/?p=80118 - “Amazing Muay Thai Road to Rajadamnern 2024” in Melbourne highlights Thai soft powers
The Tourism Authority of Thailand (TAT) and Rajadamnern Stadium staged the second round of the “Amazing Muay Thai Road to Rajadamnern 2024” at Melbourne Pavilion in Melbourne, Australia. The event forms part of the “Ignite Thailand’s Tourism” vision to elevate Thai soft powers globally.
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Melbourne, 2 September 2024 – The Tourism Authority of Thailand (TAT) and Rajadamnern Stadium staged the second round of the “Amazing Muay Thai Road to Rajadamnern 2024” at Melbourne Pavilion in Melbourne, Australia. The event forms part of the “Ignite Thailand’s Tourism” vision to elevate Thai soft powers globally.
The event, which was held on 31 August, was presented by H.E. Ms. Tessa Sullivan, Honorary Consul for Thailand in Melbourne, together with Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications, Ms. Parichart Boonclai, TAT Executive Director of the Marketing Services Department, and Mr. Thainchai Pisitwuttinan, President of Rajadamnern World Series (RWS) and Board Director of Rajadamnern Stadium.
“The world-famous martial art of Muay Thai is one of the reasons why tourists visit Thailand to witness Muay Thai fights in its country of origin,” Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications, said “For Muay Thai fighters, the Amazing Muay Thai Road to Rajadamnern 2024 offers them a unique experience and a chance to compete in the final round at the famous Rajadamnern Stadium.”
Renowned as the world’s first Muay Thai stadium, Rajadamnern Stadium is revered as a sacred ground for Muay Thai. It is a place where champions are made and legends are born. Many Muay Thai fighters are vying for a chance to fight at this iconic venue.
At Melbourne Pavilion, the four special fights aimed to find the winner compete in the final round at Rajadamnern Stadium on 20 December. The much-anticipated event will comprise four thrilling matches between Muay Thai rising stars from the three preliminary rounds in Cádiz, Spain (27 July); Melbourne, Australia (31 August); and Prague, the Czech Republic (30 November).
To add to the exhilarating atmosphere, TAT staged the ‘Thai Festival’ at the same venue to inspire Australians and visitors alike to visit Thailand through a showcase of Thai soft powers, including food, fashion, fight, and festival. The event attracted over 1,500 spectators.
Mr. Nithee said “Apart from the Muay Thai fights, spectators were treated to delicious Thai food and stunning cultural performances plus the opportunity to shop for beautiful Thai fabric and special Muay Thai products. With the theme of Loi Krathong festival, visitors had a chance to float the Krathong and enjoyed the ‘Five Must-Do’ things, which portrayed the vast scope of opportunities for unique travel experiences in Thailand.”
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2 September 02 2024Press Releaseshttps://www.tatnews.org/?p=80100 - TAT and Nanjing ‘Tuniu’ International Travel Service Sign Letter of Intent
The Tourism Authority of Thailand (TAT) and Nanjing Tuniu International Travel Service Co., Ltd (Tuniu), one of China’s leading online travel service providers, have signed a ‘Letter of Intent’ (LOI) to strengthen relationship and enhance cooperation.
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Bangkok, 30 August 2024 – The Tourism Authority of Thailand (TAT) and Nanjing Tuniu International Travel Service Co., Ltd (Tuniu), one of China’s leading online travel service providers, have signed a ‘Letter of Intent’ (LOI) to strengthen relationship and enhance cooperation.
Ms. Thapanee Kiatphaibool, TAT Governor, signed the agreement with Mr. Yu Dunde, Founder and CEO of Tuniu Corporation, at the TAT Head Office in Bangkok, in the presence of Mrs. Chang Yumeng, Counsellor for Cultural Affairs of the Embassy of the People’s Republic of China to Thailand.
Ms. Thapanee Kiatphaibool, TAT Governor, said “Today’s signing ceremony marks a significant step forward for TAT and Tuniu in strengthening partnership. Now especially is the opportune time to enhance tourism cooperation to boost awareness for the upcoming 50th Anniversary of the establishment of diplomatic relations between Thailand and China in 2025.”
China is one of Thailand’s most important visitor markets. TAT has set this year’s goal to achieve 7.3 million Chinese visitors, having already recorded over 4.5 million year-to-date. Favourable factors have included the Thailand-China mutual visa exemption, the “Nihao Month” 50-Year Thailand-China Celebration, various strategic marketing campaigns, and partnerships with major Chinese tourism partners including Tuniu.
“TAT has been proactively encouraging Chinese tourists to visit Thailand through a series of strategies, and this agreement with Tuniu will strengthen our efforts to bolster the capacity of Thai tourism sector in gaining access to new markets through digital innovation, while enhancing the convenience of travelling for tourists from China. Ultimately, this would contribute to our direction in driving the sustainable growth of Thailand’s digital economy,” Ms. Thapanee added.
The LOI indicates greater collaboration between TAT and Tuniu in data sharing, promotion, and communication. The cooperation on data sharing covers the exchange of tourism information, both quantitative data and qualitative insights, and mutual participation in travel shows and related events.
The collaborative framework for promotion includes joint activities and marketing campaigns to enhance Thailand’s visibility among Chinese tourists with high spending power and long-stay preferences. This aims to reinforce the country’s well-established position as the preferred destination with safety measures in place for tourists.
In terms of communication, the LOI seeks to ensure seamless coordination, timely exchange of information, and routine updates to enhance cooperation and enable swift response to emerging opportunities or challenges.
Mr. Yu Dunde, Founder and CEO of Tuniu Corporation, said “Tuniu shares the same objectives as TAT, that is to deliver a quality travel experience to Chinese tourists, fostering economic growth, and nurturing a sustainable and mutually beneficial partnership. We are honoured to establish this agreement with TAT and look forward to working together on many more activities and initiatives to offer Chinese tourists the best of Thailand’s leisure travel products and services.”
TAT and Tuniu have been cooperating on several activities this year. Already concluded were an awareness campaign on Thailand’s health and wellness tourism and a joint promotion on “Summer Camp and Family Tour”, and currently running is a joint promotion on Thailand’s tour packages.
The activities combined Thailand’s wealth of tourism offerings with Tuniu’s comprehensive online platforms and assets, including website, application and high-end customer database. The power of influencer marketing has been leveraged through content shared by Key Opinion Consumers (KOCs) and Key Opinion Leaders (KOLs) via China’s leading online channels, including Xiaohongshu, WeChat, TikTok, Weibo, and so on.
About Tuniu
Tuniu is a leading online leisure travel company in China that offers integrated travel services with a large selection of packaged tours, including organised and self-guided tours, as well as travel-related services for leisure travellers through its website tuniu.com and mobile platform. Tuniu provides one-stop leisure travel solutions and a compelling customer experience through its online platform and offline service network, including a dedicated team of professional customer service representatives, 24/7 call centres, extensive networks of offline retail stores and self-operated local tour operators.
The Company aims to become the destination for Chinese consumers seeking leisure travel products and services. Tuniu aims to expand its online leisure travel market share further by expanding product offerings, increasing its customer base, enhancing customer loyalty, and strengthening supply chain management. The Company also intends to continue to pursue mobile strategies, invest in technology infrastructure, and pursue strategic alliances and acquisitions.
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30 August 30 2024Press Releaseshttps://www.tatnews.org/?p=80086 - September 2024’s Festivals and Events in Thailand
September 2024 in Thailand sees several music festivals and concerts, art and craft events, and special occasions marking Thai historical significance and religious beliefs, as well as international sporting events.
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September 2024 in Thailand sees several music festivals and concerts, art and craft events, and special occasions marking Thai historical significance and religious beliefs, as well as international sporting events.
Southern Bliss Fest
30 August – 1 September 2024
Khanom Seaside Market
Nakhon Si Thammarat
Highlights: Southern Thai Art and Craft Market, Food Fair, Workshop, Concert by Thai Artists, and Recommended Routes for Road TripsGMS ART FEST 2024
7 September 2024
Khemmarat Cultural Street
Ubon Ratchathani
Highlights: Wall Art, Stage Performance and Concert, Open-air Cinema, Art Market, Art Workshops, and GMS Art ExhibitionWet Series Music Festival 2024
6-7 September 2024
Singha Park
Chiang Rai
Artist Lineup: Patcha, Indigo, Maiyarap, Joey Boy, Chamook x Bom Slayerz, P-HOT, Oat Pramote, and Jspkk
More info: Facebook Page: Singha Park Chiang RaiOUTPUT FESTIVAL
6-7 September 2024 (15.00-24.00 Hrs.)
Bangkok International Trade & Exhibition Centre (BITEC)
Bangkok
Artist Lineup: 4B, BUNT. (Thailand Debut), ISOxo, Klangkuenstler (Thailand Debut), NGHTMRE, Paul Van Dyk, SLANDER B2B Svdden Death (First Time in Asia), and more
More info: Facebook Page: OUTPUT FESTIVALAmazing Muay Thai Experience 2024
- Muay Korat
6-8 September 2024|
Meru Bhramathat
Phimai District
Nakhon Ratchasima - Muay Lop Buri
13-15 September 2024
King Narai’s Palace
Lop Buri
Vijitr’ lighting extravaganza across Thailand’s 5 regions
- VIJITR @Phitsanulok
7-15 September 2024
Phanom Rung Light Phenomenon (Sunrise)
8-10 September 2024
Phanom Rung Historical Park
Buri Ram
Highlight: Observe the sunlight through the 15 doors of Prasat Hin Phanom RungReversed Rain The Concert
20 September 2024 (15.00 – 23.00 Hrs.)
The Maharat Theater
Krabi
Artist Lineup: The Toys, The Parkinson, Koh Mr. Saxman, Mee The Star, Min Pattreeya, and Krabi’s local musician group – Rhythm of The Andaman
More info: Facebook Page: ReversedRainNIGHT at the Museum
20 – 21 September 2024
Khon Kaen National Museum
Khon Kaen
Highlights: Night Tour, Workshop, Music in Garden, and Check & Share
More info: Facebook Page: Khon Kaen National MuseumUm Phra Dam Nam Festival 2024
27 September – 6 October 2024
Phetchabun Intrachai Archeological Hall
Phetchabun
Highlights:
30 September: Traditional dances performed by 2,567 performers to worship Phra Phuttha Maha Thammaracha Buddha image at Phetchabura Buddhist Park
1 October: Morning: The Worship Ceremony at Wat Trai Phum / Evening: The Parade of Phra Phuttha Maha Thammaracha Buddha image and the Opening Ceremony at Wat Mahathat
2 October: Morning: The ‘Um Phra Dam Nam’ Ceremony at Wat Bot Chanaman / Evening: Light-and-Sound showSporting Events
Chang Mineral water presents Quiksilver Surf Festival 2024
31 August – 1 September 2024
Kata Beach
Phuket
Highlights: Surf Clinic, Beach Activities, Workshop, Sunset and Sunrise Yoga, Beach Party featuring GAVIN:D, Southside Phuket, DJ TOB and more, and Food Festival
More info: Facebook Page: Roxy ThailandOR BRIC Superbike 2024 Round4
5-8 September 2024
Chang International Circuit
Buri Ram
More info: Facebook Page: BRICSUPERBIKE
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26 August 26 2024Events & Festivalshttps://www.tatnews.org/?p=80081 - Muay Korat
- Third-edition ‘The One for Nature’ reaffirms TAT’s commitment to sustainable tourism
The Tourism Authority of Thailand (TAT) has announced the third edition of “The One for Nature” campaign with a new tagline, “Leave No Trace Behind”, to motivate travellers to explore Thailand responsibly and be a part of the contribution to the long-term sustainability of the country's tourism industry.
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Bangkok, 23 August 2024 – The Tourism Authority of Thailand (TAT) has announced the third edition of “The One for Nature” campaign with a new tagline, “Leave No Trace Behind”, to motivate travellers to explore Thailand responsibly and be a part of the contribution to the long-term sustainability of the country’s tourism industry.
Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications, said “The campaign reflects TAT’s vision to position ourselves as a leader in sustainable, experience-based tourism. Various activities under this campaign are aimed to create memorable experiences for visitors and contribute to global conservation efforts, while addressing the demand for eco-friendly travel options and ensuring the long-term sustainability of Thailand’s tourism sector.”
TAT launched the third edition of “The One for Nature: Leave No Trace Behind” campaign with an eco-friendly activity at SOOKSIAM G Floor, ICONSIAM, Bangkok, on 17 and 18 August.
The two-day event featured interactive booths to raise awareness about the campaign. Tourists were invited to join in workshops on recycling and turning trash into treasure.
The activity is scheduled to be on tour to three other key tourist cities, including Ao Nang Walking Street in Krabi on 24-25 August, Wualai and Tha Pae walking streets in Chiang Mai on 30-31 August, and Ko Samui in Surat Thani on 14-15 September.
To further boost awareness on Thailand’s sustainable tourism direction, travellers are invited to join an online activity for a chance to win a three-day/two-night sustainable tour package in Thailand. There are three prize packages, comprising one in Khao Lak, Phang-nga, and two in Phuket. Each include round-trip flight tickets for two (international and/or domestic), accommodation, meals, and activities.
Available via www.tourismthailand.org/theonefornature, the online activity is designed to inspire traveller’s creativity to create an e-postcard and share it on social media for their friends to vote.
Powered by the website’s user-friendly function, entries are required to log in with an email address or a Facebook account, fill in their username and country of residence, then follow the easy instructions to complete the e-postcard.
The online activity is open from now until 15 September. The top three entries with the most votes will be announced on 17 September. The prize packages are valid from 1-20 October 2024.
TAT has initiated “The One for Nature” campaign to enhance brand awareness of Amazing Thailand and reiterate Thailand’s sustainable tourism direction. The initiative seeks to raise widespread awareness, foster collaboration with local agencies and communities, and strengthen the kingdom’s positive image as a quality leisure destination.
By motivating environmentally conscious tourists to participate through various online platforms and other channels, the campaign is intended to communicate directly with quality tourists with high purchasing power and responsible-tourism preferences from Asia-Pacific, Europe, and the Americas.
“We are confident that ‘The One for Nature: Leave No Trace Behind’ campaign will reinforce our “Amazing Thailand, Your Stories Never End” communication message, promoting sustainable tourism within the country. By encouraging travellers to collaborate in preserving tourism sites, we ensure that the memorable experiences of travel are rooted in conserving our environment, natural beauty, and local communities. Ultimately, ‘nature’ plays a crucial role in maintaining Thailand’s status as a top global destination,” Mr. Nithee said.
For more details on the campaign, please visit www.tourismthailand.org/theonefornature
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23 August 23 2024Press Releaseshttps://www.tatnews.org/?p=80064 - TAT announces “Nihao Month” 50-Year Thailand-China Celebration
Highlights include special events with a special appearance by China-Thailand Cultural Friendship Ambassador Luo Yunxi, a mega-fam trip for Chinese KOLs, and special promotions tailored to Chinese tourists.
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Bangkok, 19 August 2024 – The Tourism Authority of Thailand (TAT) has announced the “Nihao Month” with special events and promotions scheduled between September and October leading up to the year-long celebration to mark the 50th Anniversary of Thailand-China relations in 2025.
Famous Chinese actor Luo Yunxi, along with Thai actors DaOu Pittaya Sae-chow and Mai Davika Hoorne, will make a special appearance in one of the key events.
Mr. Sermsak Pongpanit, Minister of Tourism and Sports, said “Thailand and China have enjoyed 50 years of diplomatic relations that have resulted in flourishing trade and closer culture and tourism ties. The ‘Nihao Month’ festival is organised to further strengthen the tourism cooperation between the two nations and boost awareness for the unprecedented celebrations each nation has planned to commemorate this milestone occasion.”
Mr. Sermsak presided over the launch ceremony, together with Mrs. Chang Yumeng, Counsellor for Cultural Affairs of the Embassy of the People’s Republic of China to Thailand, and Ms. Thapanee Kiatphaibool, TAT Governor. Also present were representatives from private sector.
Ms. Thapanee Kiatphaibool, TAT Governor, said “The Nihao Month heralds the grand celebration TAT has planned for the 50th Anniversary of Thailand-China relations. In this connection, TAT warmly invites Chinese tourists to come enjoy this Mid-Autumn Festival and Golden Week in Thailand and many more special events scheduled through the end of this year to early next year, culminating in the Chinese New Year and the 50th year festivity.”
TAT has set a target for the Nihao Month festival to materialise into 250,000 arrivals from China during the upcoming Golden Week. Special events and promotion would help generate about 500 million reaches and further enhance the positive image of Thailand as the preferred destination for Chinese tourists.
Commencing in September is a “KOLs Mega Fam Trip” up to 100 KOLs from China. The activity is intended to boost awareness of Thailand’s soft power and five must-do activities through content shared with followers of the participating KOLs via various online platforms, including Little Red Book, Weibo, and Douyin, reaching some 100 million views.
The buzz surrounding the Nihao Month is set to reach 400 million more views through the “Amazing Thailand, Mid-Autumn Night” with a special appearance by the China-Thailand Cultural Friendship Ambassador, famous Chinese actor Luo Yunxi, along with Thai actors DaOu Pittaya Sae-chow and Mai Davika Hoorne. The event will be held on 17 September at Parc Paragon, Siam Paragon, Bangkok.
In October, TAT will present well-known Thai artists in the “Sound of Friendship Concert” at Siam Paragon in Bangkok. There will be one show per day on 5 and 12 October, plus a ‘Meet & Greet’ activity for lucky fans.
In addition to the special events, the “Joint Promotions” between TAT and China’s leading travel platforms, including Ctrip, Fliggy, Meituan, Tongcheng, and UnionPay, will be launched to motivate Chinese tourists to book travel to Thailand. With varied active dates between September and December, the promotions range from special deals on airfares, accommodation, and travel activities to discount vouchers and souvenirs.
What’s more, Chinese tourists visiting Thailand from 19 September to 31 October can take advantage of the ‘Chinese Passport Special Deals’, which TAT is promoting in cooperation with shopping malls, transportation services, duty-free shops, spas, and restaurants. Upon showing their passports to the participating vendors, Chinese tourists will be offered the privileges, special deals, and lifestyle benefits.
Additionally, TAT is jointly organising two Thailand-China friendship caravan trips for 200 travellers.
The first trip, from 22 September to 13 October, will comprise 50 travellers and 20 luxury vehicles including Land Rover, BMW, and Porsche. Covering Lao PDR, Thailand, and Malaysia, the caravan will enter Thailand on 27 September and will travel through Chiang Mai, Bangkok, Hua Hin, Chumphon, Trang, Nakhon Sawan, and Chiang Rai, totalling 11 days.
The second trip, from 30 September to 7 October, will comprise 150 quality leisure travellers and 50 vehicles from Kunming, China. The caravan will feature Thailand only on the Chiang Rai – Chiang Mai – Lampang route.
China is Thailand’s largest visitor market, contributing 11 million tourists in the pre-pandemic year in 2019 and showing a sign of rebound with 3.5 million visitors in 2023. Buoyed by Thailand-China mutual visa exemption, coupled with strategic marketing campaigns and promotions TAT has been proactively implementing, Thailand already recorded 4.5 million arrivals from China between 1 January and 17 August 2024. The momentum is expected to continue to successfully reach the year’s target of 7.3 million arrivals.
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19 August 19 2024Press Releaseshttps://www.tatnews.org/?p=80051 - “TAT Connex” influencer marketing platform officially launched
The Tourism Authority of Thailand (TAT) has officially launched its new influencer marketing platform, ‘TAT Connex’, as part of its innovative approach to digital transformation for tourism promotion and development.
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Bangkok, 16 August 2024 – The Tourism Authority of Thailand (TAT) has officially launched its new influencer marketing platform, ‘TAT Connex’, as part of its innovative approach to digital transformation for tourism promotion and development.
TAT Governor, Ms. Thapanee Kiatphaibool, said “TAT has created TAT Connex as a courtesy for Thai tourism businesses to increase brand visibility, while inspiring more travel and stimulating higher tourism spending at destinations across the country. This project underscores our strategy to apply full digital transformation to take the Thai tourism industry to greater heights.”
The TAT Connex platform, via its application (Android and iOS) and website www.tatconnex.com, was activated earlier this month, enabling advance registration for businesses and influencers.
The platform welcomes all categories of local and international Key Opinion Leaders (KOLs), influencers, bloggers, media and celebrities to connect with 10 types of tourism-related businesses; these being: restaurants and diners, hotel accommodation and homestays, transportation, recreational activities and tourist attractions, travel agencies, health and beauty, department stores and shopping centres, activity/meeting and theatre/entertainment, and souvenir and other shops.
Users will be empowered to establish business partnerships and take advantage of TAT Connex for real-time campaign tracking and data analysis via social media platforms including Facebook, Instagram, TikTok, and X (Twitter). For instance, a business may want to work together with influencers in certain markets to increase brand exposure and connect with potential customers.
As part of the official launch, a knowledge-sharing panel discussion was held on the topic “The Power of Influencer Marketing toward Tourism Industry” with insights from Dr. Penpisut Jintasophon, Secretary to the Minister of Tourism and Sports; Ms. Variya Lulitanond, Director of Marketing for Thailand, Cambodia, and Myanmar at Marriott International; and Ms. Chermawee Suwanpanuchoke, an actress and travel enthusiast influencer.
The launch event also featured a practical workshop on how to use the TAT Connex platform, catering to both influencers and business operators in attendance.
“TAT is committed to boosting tourism in tandem with the government’s ‘Ignite Thailand’s Tourism’ vision. The TAT Connex platform will undoubtedly become an effective tool for Thai tourism businesses and will help stimulate more travel to destinations across Thailand,” Ms. Thapanee concluded.
TAT Connex is available in Thai and English and is free of charge for all users. More information is available via the website www.tatconnex.com and Facebook: TAT Connex.
The post “TAT Connex” influencer marketing platform officially launched appeared first on TAT Newsroom.
16 August 16 2024Press Releaseshttps://www.tatnews.org/?p=79926 - Chiang Mai celebrates Malaysia Airlines’ new direct flight from Kuala Lumpur
The Tourism Authority of Thailand (TAT) had the pleasure of celebrating Malaysia Airlines’ inaugural non-stop flight from Kuala Lumpur to Chiang Mai.
The post Chiang Mai celebrates Malaysia Airlines’ new direct flight from Kuala Lumpur appeared first on TAT Newsroom.
Chiang Mai, 16 August 2024 – The Tourism Authority of Thailand (TAT) had the pleasure of celebrating Malaysia Airlines’ inaugural non-stop flight from Kuala Lumpur to Chiang Mai.
Flight MH 772 from Kuala Lumpur was greeted with a grand salute from water cannons at Chiang Mai International Airport. Arriving passengers were presented with the traditional Thai welcoming gesture including fresh floral garlands and traditional Northern Thai dance.
Mr. Worawit Chaisawat, Vice Governor of Chiang Mai, said “This new flight marks a significant development for Chiang Mai International Airport, which serves both domestic and international flights from key cities nationwide as well as from China, Taiwan, South Korea, Singapore, Laos, Myanmar, and now also from Malaysia.”
Mr. Worawit presided over the welcoming event at Chiang Mai International Airport. Also present included Ms. Phimpha Ratanapruk, TAT Deputy Executive Director for ASEAN, South Asia and the South Pacific Region, and Emily Tan, Head of Global Marketing, Malaysia Airlines.
Malaysia Airlines will operate on the Kuala Lumpur-Chiang Mai route with five flights per week, utilising its 297-seat Airbus A330neo aircraft.
This adds to about 39 international flights per day between Thai and Malaysian cities operated in 2023 by AirAsia, Thai AirAsia, Firefly, Malaysia Airlines, Thai Airways International, and Batik Air.
Ms. Thapanee Kiatphaibool, TAT Governor, said “The new direct air access between Chiang Mai and Kuala Lumpur underscores the Thai government’s “Ignite Thailand’s Tourism” vision to establish Thailand as the Hub of ASEAN. The flight will significantly increase the number of Malaysian travellers into Thailand.”
Malaysia is one of Thailand’s top five visitor markets. In 2023, Thailand generated 92 billion Baht in revenue from over 4.6 million Malaysian tourists, including over 1.5 million via overland travel across the Thai-Malaysian border.
TAT sees growth opportunities in this market and is continuously promoting sales activities with partners to establish Thailand as a prime destination for Malaysian tourists. This effort aims to achieve the goal of attracting more than 5 million Malaysian visitors in 2024.
From 1 January to 12 August 2024, the number of Malaysian tourists visiting Thailand reached 3,029,594, an increase of 27.65% when compared to the same period in 2023.
Favourite Thai destinations for Malaysian tourists are Songkhla, Bangkok, Phuket, Krabi, Chon Buri, Chiang Mai, and Surat Thani. Their popular activities include Thai food, massage and spa, nightlife, historical sightseeing, and beach.
The post Chiang Mai celebrates Malaysia Airlines’ new direct flight from Kuala Lumpur appeared first on TAT Newsroom.
16 August 16 2024Press Releaseshttps://www.tatnews.org/?p=79919
