The Thailand Travel Mart Plus (TTM+) 2023, the country’s leading B2B travel show, opens for business on 31 May 2023, ushering in a new era of business opportunities for buyers from around the world looking for the meaningful, one-of-a-kind travel experiences in Thailand and within the ASEAN region.

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At the Thailand Product Update for buyers and media attending the Thailand Travel Mart Plus (TTM+) 2023, the Tourism Authority of Thailand (TAT) underlines quality, and experience-based tourism among key elements of Thai tourism products and services as part of its strategic move to transform Thailand’s tourism towards high-value and sustainable tourism.

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Along with numerous events and festivals happening around Thailand – including the Bun Luang and Phi Ta Khon Festival 2023 in Loei, the Amazing Thailand Grande Sale 2023 in six destinations across the country, and many different marathons and half marathons, the month of June 2023 also sees one of the most important Buddhist dates observed, this being Visakha Bucha Day on 3 June.

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Nakhon Ratchasima has become the first province in Thailand to have three UNESCO sites, following the declaration of the Khorat national geopark as the Khorat UNESCO Global Geopark on 24 May 2023.

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The Tourism Authority of Thailand (TAT) and Visa have signed a Memorandum of Understanding (MoU) for the latest collaboration on innovative data-driven marketing strategies with the objective of encouraging Visa cardholders from overseas to spend more while travelling in Thailand.

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The Tourism Authority of Thailand (TAT) is hosting the ‘Bangkok International Food Festival 2023’ with an aim to offer experience-based tourism and leverage
‘Food’ – one of the kingdom’s 5F soft-power foundations to elevate Thailand’s status as a world-class gastronomy tourism destination.

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The Tourism Authority of Thailand (TAT) is promoting ‘Thailand’s Hidden Dishes’ in the five regions of Thailand – Central, Eastern, Northern, Northeastern, Southern, and Regions – to leverage gastronomy tourism as a delightful way for Thai and foreign tourists to explore the diversity of Thai food.

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