Nyheter fra TAT Newsroom

Stacks Image 220186

My RSS Feed

  • TAT and Jeollanam-do jointly promote Songkran and Jeongnamjin Jangheung Water Festivals

    The Tourism Authority of Thailand (TAT) and Jeollanum-do have signed a Memorandum of Understanding to jointly promote Thailand’s Songkran Festival and Jeollanam-do’s Jeongnamjin Jangheung Water Festival to a global recognition.

    The post TAT and Jeollanam-do jointly promote Songkran and Jeongnamjin Jangheung Water Festivals appeared first on TAT Newsroom.

    Bangkok, 20 June 2024 – The Tourism Authority of Thailand (TAT) and Jeollanum-do have signed a Memorandum of Understanding to jointly promote Thailand’s Songkran Festival and Jeollanam-do’s Jeongnamjin Jangheung Water Festival to a global recognition.

    In the presence of H.E. Mr. Tanee Sangrat, Ambassador of Thailand to the Republic of Korea, the MOU was signed by TAT Governor, Ms. Thapanee Kiatphaibool, and the Governor of Jeollanam-do, Mr. Kim Young-rok, on 17 June 2024 in Seoul, South Korea. Also joining the ceremony were Mr. Kim Seong, Governor of Jangheung County, Jeollanam-do, and TAT executives.

    Ms. Thapanee said “This MOU is a result of the integration of cooperation between TAT and Jeollanam-do to promote two-way tourism through soft powers of the two countries. Thailand’s Songkran Festival and Jeollanam-do’s Jeongnamjin Jangheung Water Festival hold similar celebrations. Both are centred on the use of ‘water’ as a means for establishing friendly relationships.”

    TAT also holds existing MOU with Boryeong City jointly promote Thailand’s Songkran Festival and Boryeong Mud Festival and another agreement with the Korea Association of Travel Agents (KETA) to promote travel between the two countries.

    Thailand and South Korea are currently promoting the “2023-2024 Korea-Thailand Mutual Visit Year” to commemorate the 65th anniversary of diplomatic relations between the two nations.

    During the Jeollanam-do International Tourism Culture Contest, on 17-18 June 2024, at Gwanghwamun Square in Seoul, TAT presented Thailand through five must-do activities – Must East local food, Must See local culture, Must Seek unseen attractions, Must Buy local arts and crafts, and Must Beat local sports.

    Throughout two days, the Thailand booth featured special Songkran cultural performances, and DIY workshops of umbrella painting, Lanna’s hanging flag crafting, and Thai potpourri making. Over 10,000 visitors visited the booth.

    The post TAT and Jeollanam-do jointly promote Songkran and Jeongnamjin Jangheung Water Festivals appeared first on TAT Newsroom.

    20 June 20 2024
    Press Releases
    https://www.tatnews.org/?p=79394
  • TAT welcomes new flights by SCAT Airlines and AirAsia at U-Tapao–Rayong–Pattaya Airport

    The Tourism Authority of Thailand (TAT), together with U-Tapao–Rayong–Pattaya International Airport, is pleased to welcome new flight connections by SCAT Airlines from Almaty, Kazakhstan, and AirAsia from Kuala Lumpur, Malaysia.

    The post TAT welcomes new flights by SCAT Airlines and AirAsia at U-Tapao–Rayong–Pattaya Airport appeared first on TAT Newsroom.

    Bangkok, 18 June 2024 – The Tourism Authority of Thailand (TAT), together with U-Tapao–Rayong–Pattaya International Airport, is pleased to welcome new flight connections by SCAT Airlines from Almaty, Kazakhstan, and AirAsia from Kuala Lumpur, Malaysia.

    SCAT Airlines’ Flight VSV5357 and AirAsia’s Flight AK840 touched down at U-Tapao–Rayong–Pattaya International Airport yesterday morning (17 June 2024).

    On hand to welcome passengers and crew onboard was a group of executives from the Ministry of Tourism and Sports, TAT and U-Tapao–Rayong–Pattaya International Airport.

    TAT and U-Tapao–Rayong–Pattaya International Airport are integrating strategies to attract new international flights from key tourist markets including India, Vietnam, China, Russia and Kazakhstan, as well as domestic flight. Airlines are offered incentives on landing and parking fees.

    Mr. Siripakorn Cheawsamoot, TAT Deputy Governor for International Marketing – Europe, Africa, the Middle East, and the Americas, said “At the same time, TAT has placed emphasis on our ‘Airline Focus’ strategy to attract flights, and the new charter service from Almaty has come into fruition following a strategic partnership between TAT, KOMPAS – one of Kazakhstan’s leading tour operators – and SCAT Airlines.”

    SCAT Airlines is scheduled to operate one charter flight on the route every seven to 10 days during its June 2024-March 2025 timetable, using its 213-seat Boeing 797 Max-9 aircraft. This marked its second charter service between Kazakhstan and Thailand, following its recently launched Almaty-Surat Thani flight.

    Meanwhile, AirAsia is scheduled to operate three regular flights per week, using its 189-seat Airbus A320 aircraft. TAT Kuala Lumpur marked this maiden service with a familiarisation trip for travel agents and members of the media from Malaysia to explore the route.

    “The new flights from Almaty and Kuala Lumpur demonstrate the confidence in the ‘Amazing Thailand’ brand and Thailand itself as one of the top destinations for tourists around the world. These flight connections will provide fantastic opportunities for tourists to visit many amazing destinations on the east coast of Thailand,” Mr. Siripakorn added.

    On Thailand’s east coast, Pattaya is the most famous tourist destination, while other amazing sights and charming attractions are Chon Buri, Rayong, Chanthaburi, and Trat.

    Last year, Thailand recorded 172,282 visitors from Kazakhstan. From 1 January to 30 April 2024, the number accumulated to 95,789 visitors, representing a year-on-year growth of 19.39 per cent (over 80,233).

    Visitors from Kazakhstan are offered a 30-day visa exemption until 31 August 2024. Kazakhstan is among the 93 countries eligible for the 60-day visa-free entry, which is expected to come into effect soon.

    From Malaysia, Thailand recorded 4,626,422 visitors, last year, and 1,569,856 visitors from 1 January to 30 April, this year.

    The post TAT welcomes new flights by SCAT Airlines and AirAsia at U-Tapao–Rayong–Pattaya Airport appeared first on TAT Newsroom.

    18 June 18 2024
    Press Releases
    https://www.tatnews.org/?p=79385
  • “Ignite Thailand” vision pushes for greater development of 55 second-tier tourist provinces

    Thailand’s Prime Minister, H.E. Mr. Srettha Thavisin, called on governors of 55 second-tier tourist provinces and Thai tourism authorities to further develop infrastructure and tourism offering as well as explore measures to position Thailand as a Tourism Hub in line with the government’s “Ignite Thailand” vision.

    The post “Ignite Thailand” vision pushes for greater development of 55 second-tier tourist provinces appeared first on TAT Newsroom.

    Bangkok, 13 June 2024 – Thailand’s Prime Minister, H.E. Mr. Srettha Thavisin, called on governors of 55 second-tier tourist provinces and Thai tourism authorities to further develop infrastructure and tourism offering as well as explore measures to position Thailand as a Tourism Hub in line with the government’s “Ignite Thailand” vision.

    Prime Minister Srettha has laid out his strategy to boost the Thai economy in the second half of this year at a recent meeting attended by the 55 provincial governors, executives from the Tourism Authority of Thailand (TAT) as well as representatives from related private bodies. Also present at the meeting were Mr. Anutin Charnvirakul, Deputy Prime Minister and Interior Minister, Mr. Suriya Juangroongruangkit, Deputy Prime Minister and Transport Minister, Mr. Sermsak Pongpanit, Tourism and Sports Minister, and Mr. Prommin Lertsuridej, Secretary General to the Prime Minister.

    PM reiterated a strategy to promote travel linkage between well-established and second-tier tourist destinations to spread benefits of tourism nationwide as part of the overall “Ignite Thailand” vision.

    He said the government prioritised the promotion of 55 second-tier tourist provinces along with the readiness of each destination in the areas of attractions, accommodation, transportation infrastructure, local identity, culinary experiences, and five must-do activities – Must East local food, Must See local culture, Must Seek unseen attractions, Must Buy local arts and crafts, and Must Beat local sports.

    The Prime Minister stressed that cooperation from the public and private sector was crucial to develop and enhance the capability of the 55 provinces under the such policies as, development of transport infrastructure and tourist facilities, development of new attractions and tourism offerings, supporting local businesses through tax incentives, training and upskill tourism workers, improvement of safety standards, promotion of responsible and sustainable tourism, and maximise digital and social media for publicity. In addition, the government plans to nominates some provinces for UNESCO World Heritage status.

    The 55 second-tier tourist provinces are:

    In the North (16 provinces): Chiang Rai, Kamphaeng Phet, Lampang, Lamphun, Mae Hong Son, Nan, Nakhon Sawan, Phayao, Phetchabun, Phichit, Phitsanulok, Phrae, Sukhothai, Tak, Uthai Thani, and Uttaradit;

    In the Northeast (18 provinces): Amnat Charoen, Bueng Kan, Buri Ram, Chaiyaphum, Kalasin, Loei, Maha Sarakham, Mudahan, Nakhon Phanom, Nong Bua Lamphu, Nong Khai, Roi Et, Sakon Nakhon, Si Sa Ket, Surin, Ubon Ratchathani, Udon Thani, and Yasothon;

    In the Central Region (seven provinces): Ang Thong, Chai Nat, Lop Buri, Ratchaburi, Sing Buri, Samut Songkhram, and Suphan Buri;

    In the East (five provinces): Chanthaburi, Nakhon Nayok, Prachin Buri, Sa Kaeo, and Trat;

    In the South (nine provinces): Chumphon, Nakhon Si Thammarat, Narathiwat, Pattani, Phatthalung, Ranong, Satun, Yala, and Trang.

    The post “Ignite Thailand” vision pushes for greater development of 55 second-tier tourist provinces appeared first on TAT Newsroom.

    13 June 13 2024
    Press Releases
    https://www.tatnews.org/?p=79368
  • Bun Luang and Phi Ta Khon Festival 2024 to take place 7-9 July

    The Tourism Authority of Thailand (TAT) is pleased to announce that this year, the unique tradition of Bun Luang and Phi Ta Khon Festival will be held from 7-9 July in Dan Sai district of the Northeastern province of Loei.

    The post Bun Luang and Phi Ta Khon Festival 2024 to take place 7-9 July appeared first on TAT Newsroom.

    The Tourism Authority of Thailand (TAT) is pleased to announce that this year, the unique tradition of Bun Luang and Phi Ta Khon Festival will be held from 7-9 July in Dan Sai district of the Northeastern province of Loei.

    This is a unique celebration of the province, and the colourful processions and masked villagers ensure that a large number of visitors come to the little village to enjoy the three-day fun.

    The most recognised feature of the Phi Ta Khon is the colourful parade of locals who dance, and strike poses while wearing huge masks creatively made from carved coconut-tree trunks, topped with wicker sticky-rice steamers that make them appear taller and more grotesque.

    The Bun Luang and Phi Ta Khon Festival is one of the most popular traditions of Isan alongside other events, such as, the Bun Bang Fai rocket festival.

    Bun Luang and Phi Ta Khon Festival 2024 to take place 7-9 July

    As well as the unique masked parade through the town, there are other activities including several traditional rituals and Buddhist ceremonies at Wat Phon Chai, such as, a recitation of the thirteen sermons of Phra Vessandorn – about a previous life of the Lord Buddha.

    Several contests including a Phi Ta Khon mask dance competition, special markets selling food and local handicrafts, live music performance and cultural shows add to the unique celebration.

    Typically, activities on the first day include food offerings to monks at the temple, a summoning of spirits ceremony, a cultural ceremony and stage performances.

    On day two, the programme includes the festival’s official opening ceremony in front of Dan Sai District Office, followed by a summoning of spirits and then the grand Phi Ta Khon parade, making of merit and firing of bamboo rockets.

    On day three, there will be 13 consecutive Buddhist sermons at Wat Phon Chai and parading of consecutive Buddhist sermons of all villages in Dan Sai District.

    For more information, contact the TAT Loei Office at Tel. +66 (0) 4281 2812; +66 (0) 4281 1405 or via E-mail: tatloei@tat.or.th.

    The post Bun Luang and Phi Ta Khon Festival 2024 to take place 7-9 July appeared first on TAT Newsroom.

    12 June 12 2024
    Events & Festivals
    https://www.tatnews.org/?p=79364
  • Enjoy the blooming beauty of Krachiao Flower Field in Chaiyaphum this June to August

    The Tourism Authority of Thailand (TAT) would like to recommend a visit to Chaiyaphum province in Northeast Thailand, to see the beautiful scenery created by the Siam Tulip flower – or Dok Krachiao – that comes into full bloom each year at the beginning of the rainy season from June to August.

    The post Enjoy the blooming beauty of Krachiao Flower Field in Chaiyaphum this June to August appeared first on TAT Newsroom.

    The Tourism Authority of Thailand (TAT) would like to recommend a visit to Chaiyaphum province in Northeast Thailand, to see the beautiful scenery created by the Siam Tulip flower – or Dok Krachiao – that comes into full bloom each year at the beginning of the rainy season from June to August.

    During this period, fields of the colourful flowers can be admired at the Pa Hin Ngam National Park in Thep Sathit district, and at Sai Thong National Park in Nong Bua Rawe district.

    The Krachiao flowers are typically white and pink. At Sai Thong National Park, both white and pink flowers can be seen, while at Pa Hin Ngam National Park, it is only the pink flowers.

    The scenery and landscapes of the Northeastern region or Isan are particularly beautiful during the rainy season or ‘green season’, and Chaiyaphum with its fields of Dok Krachiao is no exception.

    Chaiyaphum is one of the prominent destinations for green season travel, as it is known for its nature. Along with the Pa Hin Ngam and Sai Thong National Parks, there are also two others – Phu Laen Kha National Park and Tat Ton National Park – as well as Phu Khieo Wildlife Sanctuary.

    Another drawcard for visitors to Chaiyaphum during this time is the ‘sea of mist’ around cliffs in the national park areas, such as Pha Hum Hot in Sai Thong National Park, Pha Sut Phaen Din in Pa Hin Ngam National Park, and Pha Hua Nak in Phu Laen Kha National Park.

    Tourists wanting to visit the Park must first purchase their entrance ticket through the QueQ application before arriving at the park entrance. The park opens daily from 06.00-18.00 Hrs.

    For more information, contact the TAT Nakhon Ratchasima Office on Tel. +66 (0) 4421 3030, +66 (0) 4421 3666, or email: tatsima@tat.or.th.

    Kindly note that as normal practice, Thailand’s national park system closes several attractions every year for a certain period, depending on weather and park conditions. Dates are varied, and the closure is often due to extreme weather, especially during the rainy months, that may create unsafe conditions and allows for some ecological recovery time. Therefore, it is recommended that travellers find out more about the rules and regulations at each national park before visiting.

    The post Enjoy the blooming beauty of Krachiao Flower Field in Chaiyaphum this June to August appeared first on TAT Newsroom.

    11 June 11 2024
    Events & Festivals
    https://www.tatnews.org/?p=79357
  • “Ignite Tourism Thailand: TAT Skill Factory” to upskill workers in tourism sector

    The Tourism Authority of Thailand (TAT) is organising the “Ignite Tourism Thailand: TAT Skill Factory” workshop to upskill workers in tourism sector as part of Prime Minister’s Ignite Thailand vision, which aims to promote the country as the region’s tourism hub and global destination for tourists across the world.

    The post “Ignite Tourism Thailand: TAT Skill Factory” to upskill workers in tourism sector appeared first on TAT Newsroom.

    Bangkok, 10 June 2024 – The Tourism Authority of Thailand (TAT) is organising the “Ignite Tourism Thailand: TAT Skill Factory” workshop to upskill workers in tourism sector as part of Prime Minister’s Ignite Thailand vision, which aims to promote the country as the region’s tourism hub and global destination for tourists across the world.

    Scheduled to take place on 15-16 June 2024 at the Ambassador Hotel Bangkok, the workshop is expected to attract 300 participants, including workers in tourism service businesses, tourism operators, and relevant government and private agencies.

    The workshop will be conducted by experts in the field on various topics, such as, the “Future Lenses for Service” by Asst. Prof. Ake Pattaratanakun, Ph.D., Head of Marketing, Faculty of Commerce and Accountancy, Chulalongkorn University, and “English Skill for Service Business” by Mr. Gregory J. Raymond, a well-known English teacher and TV host. Other topics include tourism safety management, first aid, and tourist assistance measures.

    The two-day workshop is being organised by the TAT, the Ministry of Tourism and Sports, the Ministry of Labour, and the Tourism Council of Thailand.

    The event is held in alignment with the Thai government’s “Ignite Tourism Thailand” policy to position the country as a tourism hub. The goals also include a target of 3.5 trillion Baht in tourism revenue this year, with an aim to earn much more in the coming years.

    Mr. Sermsak Pongpanit, Minister of Tourism and Sports, said “People are the heart of the tourism industry, and the development and upgrading of professionalism in the tourism industry is paramount. Through this workshop, we want to ensure that we all share the same goal in delivering unforgettable experiences to tourists every step of the way, from travel and accommodation to communication and safety.”

    As well as seeking cooperation from the relevant public and private sector partners to help propel Thailand to achieve the “Tourism Hub” status, the Ministry of Tourism and Sports has outlined plans to elevate the value of Thai tourism.

    Strategies include strengthening network, promoting secondary destinations, and fostering development of community products. Provinces will be urged to develop new attractions and routes, while helping to position Thailand as a homestay destination and use natural resources sustainably.

    Mr. Phiphat Ratchakitprakarn, Minister of Labour, said “This workshop corresponds with our plans on the development and upgrading service sector workers. Our aim is to improve the quality of life of workers in tourist provinces by adjusting wages appropriately. Our initial goal is to increase the minimum wage to 400 Baht per day.”

    The workshop also forms part of regular seminars and workshops organised by the Department of Skill Development, Ministry of Labour. The aims are to enhance the competitiveness and improved the quality of the workforce in related basic skills, while helping to ensure employment confidence for businesses that they will receive quality workers for their operations and services.

    Mr. ChamnanSrisawat, President of the Tourism Council of Thailand, said “A fundamental requirement in the tourism industry is the service mind. We want to deliver lasting impression and memorable experience throughout the tourist’s journey in Thailand, and ultimately inspire then to visit Thailand repeatedly. This will lead to a growth in tourism revenue, helping to boost the economy and the positive image of Thailand as a leading destination.”

    TAT has designed the two-day workshop to elevate the skills of the workforce in the tourism sector. The initiative follows the recently introduced “Ignite Tourism Thailand” policy to establish Thailand as a tourism hub for tourists from around the world and boost tourism revenue.

    Ms. Thapanee Kiatphaibool, TAT Governor, said “The “Ignite Tourism Thailand” policy is being implemented through five key strategies which include 1) elevating the tourist experience every step of the journey across all touchpoints, 2) promoting must-do activities, 3) raising awareness of hidden-gem destinations, 4) promoting intra-regional travel linkage with Thailand as a Hub of ASEAN, and 5) hosting more world-class events.”

    The post “Ignite Tourism Thailand: TAT Skill Factory” to upskill workers in tourism sector appeared first on TAT Newsroom.

    11 June 11 2024
    Press Releases
    https://www.tatnews.org/?p=79348
  • Thailand Product Update at TTM+ 2024 highlights “Your Stories Never End”

    The Tourism Authority of Thailand (TAT) is highlighting its latest marketing communication concept, Amazing Thailand: Your Stories Never End, at the Thailand Product Update for buyers and media attending the Thailand Travel Mart Plus (TTM+) 2024.

    The post Thailand Product Update at TTM+ 2024 highlights “Your Stories Never End” appeared first on TAT Newsroom.

    Khao Lak, Phang-Nga, 6 June 2024 – The Tourism Authority of Thailand (TAT) is highlighting its latest marketing communication concept, Amazing Thailand: Your Stories Never End, at the Thailand Product Update for buyers and media attending the Thailand Travel Mart Plus (TTM+) 2024.

    Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications, said “Our latest concept underscores our ongoing promotion of meaningful travel experiences in Thailand with an enhanced effort to instil unforgettable stories. We aim to inspire travellers to become storytellers, share their lasting memories, and motivate others to seek out their own memorable stories in Thailand.”

    TAT highlighted the new marketing communication concept and showcased Thailand’s diverse tourism offerings, focusing on delivering meaningful travel experiences that would create a lifetime memory. Highlights range from luxury, wellness, soft adventure, and sustainable tourism.

    Your Luxury Stories Never End
    A holiday at Phuket and Phang-Nga can be elevated with a stay at the pool villas, treehouse villas, or even a private island, and be mesmerised by a world of culinary delights, from authentic local specialities to Michelin-starred restaurants.

    Meanwhile, Chiang Mai and Chiang Rai offer a luxury Journey through nature and culture. These include travelling on a pontoon along the Mekong River to spend time in a luxury tented camp or boutique hotel, exploring the beauty of the Lanna’s heritage by visiting temples, or relaxing the mind and body at award-winning spas.

    Your Wellness Stories Never End
    Immerse in a variety of health and wellness offerings at La Vita Sana Khao Lak, Phang-Nga, or rejuvenate at Thailand’s Top Wellness Retreats such as RAKxa Wellness & Medical Retreat in Samut Prakan or THANN Wellness Destination in Ayutthaya. Both offer integrative wellness programmes.

    Your Soft Adventure Stories Never End
    Travellers who crave unlimited challenges may look to Phang-Nga for many kinds of water sports including surfing at Memories Beach and diving at famous diving spots like Similan Island. Or opt for forest walking at famous routes like Doi Inthanon National Park in Chiang Mai and exploring the nature cave at Lam Khlong Ngu National Park in Kanchanaburi.

    Sustainable Tourism
    “Sustainability plays a crucial role in our strategy to position Thailand as a high-value and sustainable destination. Our initiatives to promote responsible travel practices include the Thailand Tourism Awards and the Sustainable Tourism Goals (STGs), which were rated with a STAR certification and CF-Hotels,” Mr. Nithee said.

    Some of the high-quality and sustainable products and services guaranteed by TAT initiatives have included.

    Wareerak Hot Spring and Wellness in Krabi – recipient of the Silver Award for Health and Wellness in the Thailand Tourism Awards 2023 and a 5-STAR certification. Nestled in a heaven-like tropical forest, the retreat offers the healing traditions of hydrotherapy, Thai wellness and holistic wellness.

    Siam Bayshore Resort Pattaya, Chon Buri – recipient of the Gold Award for Accommodation in the Thailand Tourism Awards 2023 and a 5-STAR certification, and a participant of the CF-Hotels initiative. The resort boasts the architectural Art Deco style that seamlessly blends Thai cultural elements with the surrounding greenery.

    Mekin Farm, Khon Kaen – recipient of a 5-STAR certification. Visitors can explore the organic farm’s sustainable practices, experience farm stay, and join DIY workshops and eco-printing with local materials.

    World-Class Event Hub
    The government is promoting Thailand as a centre of world-class events, leveraging the host country’s status for various upcoming global events. These include the Summer Sonic Bangkok, from 24-25 August; OR Thailand Grand Prix (Moto GP), from 25-27 October in Buri Ram; Loi Krathong Festival on 15 November; Vijit Chao Phraya 2024 in November; and Amazing Thailand Marathon Bangkok 2024 on 1 December.

    Thailand’s Tourism Situation
    Last year, Thailand recorded over 28 million international arrivals and a revenue of 1.2 trillion Baht. The top five markets were Malaysia, China, South Korea, India, and Russia.

    This year, from 1 January to 31 May, Thailand has welcomed over 14.76 million international arrivals, generating more than 682 billion Baht in revenue. The top five markets are China, Malaysia, Russia, India, and South Korea.

    TAT has set a tourism revenue target of 3 trillion Baht for this year. This constitutes 1.92 trillion Baht from 35 million international arrivals and 1.08 trillion Baht from 200 million domestic trips.

    The post Thailand Product Update at TTM+ 2024 highlights “Your Stories Never End” appeared first on TAT Newsroom.

    6 June 06 2024
    Press Releases
    https://www.tatnews.org/?p=79342
  • TTM+ 2024 welcomes global players with “Amazing Thailand: Your Stories Never End” theme

    The Thailand Travel Mart Plus (TTM+) 2024 officially opened today at the JW Marriott Khao Lak, Phang-Nga and will run until Friday, 7 June.

    The post TTM+ 2024 welcomes global players with “Amazing Thailand: Your Stories Never End” theme appeared first on TAT Newsroom.

    Khao Lak, Phang-Nga, 5 June 2024 – The Thailand Travel Mart Plus (TTM+) 2024 officially opened today at the JW Marriott Khao Lak, Phang-Nga and will run until Friday, 7 June.

    TTM+ 2024 welcomes global players with “Amazing Thailand: Your Stories Never End” theme

    Mr. Sermsak Pongpanit, Minister of Tourism and Sports, presided over the opening ceremony. Joing him at the event were Miss. Niracha Banditchat, Vice Governor of Phang-Nga Province, Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT), Mr. Lertsak Ponklin, President of Phang-Nga Tourism Association, and officials and figures from the Thai public and private sectors.

    Mr. Sermsak said, “The Thailand Travel Mart Plus, organised in line with the government’s “IGNITE Thailand” vision, has played a crucial role as a premier showcase of Thai tourism. I am confident that this year’s event will further affirm its well-earned recognition as a must-attend B2B tradeshow that provides a valuable business platform for sellers and buyers.”

    This year, in its 21st edition, the TTM+ presents the theme ‘Amazing Thailand: Your Stories Never End’, the latest marketing communication campaign recently launched by the TAT. The dynamic theme shines a spotlight on Thailand’s direction towards delivering meaningful travel experiences.

    TTM+ 2024 welcomes global players with “Amazing Thailand: Your Stories Never End” theme

    Ms. Thapanee said, “The TTM+ 2024 has been conceptualised to showcase diverse tourism offerings that leverage Thai cultural values for a remarkable and excellent experience in Thailand. Another prominent feature is our ‘smart tourism’ strategy, which is aimed at elevating Thai tourism’s competitiveness. We are highlighting the unprecedented digital transformation to accelerate Thailand’s tourism ecosystem to quality and sustainability.”

    The TTM+ 2024 has registered a strong turnout, with a record number of buyers: 425, which constitutes 55.5% returning buyers and 44.5% new ones. They are from East Asia (30.4%), Europe (25.2%), ASEAN, South Asia and the South Pacific (20.9%), the Americas, Africa, and the Middle East (11.3%), as well as Thailand (12.2%).

    There are 430 booths of quality sellers from across the country, including 46 exhibitors who won the Thailand Tourism Awards 2023. Of the total, there are 360 hotels and resorts, 34 tour operators, 18 entertainment venues and attractions, 8 transportation and carriers, and 10 companies such as online travel platforms, shopping malls, golf clubs, and vineyards. In addition, there are over 100 media from overseas and in Thailand.

    “The event will provide a platform for 15,000 business appointments between buyers and sellers. As a result, this is estimated to bring about 3 billion Baht to Thailand’s tourism industry and distribute no less than 30 million back to the communities,” Ms. Thapanee added.

    The three-day TTM+ 2024 programme includes pre-tours, opening ceremony, Thailand product update, TTM Talk and welcome reception on the first day and B2B appointment sessions and networking events on the last two days.

    At the Thailand Product Update, buyers and media were briefed on Thailand’s tourism direction and marketing strategy, as well as the focus on sustainability.

    The TTM Talk comprised two topics, delivered by Ms. Victoria Loomes, Head of Trends at TrendWatching, on the “Navigating Tomorrow: Global Consumer Trends Reshaping the Tourism Industry” and Ms. Chudaree Debhakam, Head Chef at Baan Tepa, a 2 Michelin-star restaurant, on “Thailand’s Gastronomic Journey: Towards a Sustainable Food Future”.

    The TTM+ annually showcases unique tourism-related products. This year, the event presents four diverse tourism experiences in Phang-Nga. These include ‘Try & Taste’ – a selection of delicious coffees and teas from various regions such as Thai-Style coffee from Kopi Kuapa and organic tea from Sawanbondin; ‘Showcase’ – unveiling the secrets behind local crafts like those from Morgan Village and Batik from Takuapa; ‘Local Product’ – presenting authentic local dishes and fresh fruits; and ‘Unleash’ – DIY activities on batik painting or beadwork workshops.

    Reflecting on the event’s theme, the half-day pre-tours presented hidden gems of Phang-Nga, while the post-tours were crafted to allow participants to create never-ending stories in other parts of Thailand such as Phuket, Krabi and Ko Samui in the south and Chiang Mai and Lamphun in the north.

    The zero waste to landfills initiative

    TAT continues to prioritise the effort to minimise the environmental impact of waste generated from the event. Actions include properly sorting waste into organic, recyclable, and general waste categories and sending them to appropriate destinations for further management. This is aimed to help reduce waste sent to landfills, following the Zero Landfills concept in the “Reduce World Mess: Zero Landfills” activity.

    The post TTM+ 2024 welcomes global players with “Amazing Thailand: Your Stories Never End” theme appeared first on TAT Newsroom.

    5 June 05 2024
    Press Releases
    https://www.tatnews.org/?p=79325
  • TAT welcomes Iberojet’s maiden flight from Madrid to Bangkok

    The Tourism Authority of Thailand (TAT) is pleased to welcome Iberojet’s maiden flight on the Madrid-Bangkok route, marking the first direct air access between Spain and Thailand that has come into fruition through a strategic partnership between TAT and Spain's leading travel group Ávoris Corporation.

    The post TAT welcomes Iberojet’s maiden flight from Madrid to Bangkok appeared first on TAT Newsroom.

    Bangkok, 31 May 2024 – The Tourism Authority of Thailand (TAT) is pleased to welcome Iberojet’s maiden flight on the Madrid-Bangkok route, marking the first direct air access between Spain and Thailand that has come into fruition through a strategic partnership between TAT and Spain’s leading travel group Ávoris Corporation.

    Mr. Sermsak Pongpanit, Minister of Tourism and Sports, said “I am delighted to welcome Iberojet’s nonstop service which will facilitate a convenient connection between Spain and Thailand. Now especially is an opportune time for Spanish travellers to visit Thailand to take advantage of the newly adjusted visa exemption which extends a duration of stay for Spanish passport holders to 60 days, up from previously 30 days. This new visa measure is the latest development in the Thai government’s ‘ease of travelling’ policy aimed at stimulating the economy through travel and tourism.”

    Iberojet, a subsidiary of Ávoris Corporation, has scheduled to operate a weekly flight on the Madrid-Bangkok route between May and December 2024, utilising a 432-seat Airbus A350-900 aircraft.

    The maiden Flight E9845 departed Madrid last night at 21.45 Hrs. local time and touched down at Bangkok’s Suvarnabhumi Airport this afternoon at 15.15 Hrs. It carried 360 passengers, including 25 executives of Ávoris Corporation and subsidiaries, as well as members of the Spanish press and social media influencers.

    Mr. Sermsak was among a high-level delegation on hand to welcome passengers on the inaugural flight. Others included H.E. Mr. Felipe de la Morena Casado, Ambassador of Spain to Thailand; Ms. Thapanee Kiatphaibool, TAT Governor; Mr. Siripakorn Cheawsamoot, TAT Deputy Governor for International Marketing – Europe, Africa, the Middle East, and the Americas; Pol. Maj.Gen. Krit Warit, Deputy Commissioner of Tourist Police; and Ms. Kanogwan Kasetsin, Deputy Vice President of Suvarnabhumi Airport.

    Ms. Thapanee Kiatphaibool, TAT Governor, said “The launch of Iberojet’s Madrid-Bangkok flight is testament to TAT’s efforts under our ‘Partnership 360’ strategy with emphasis on ‘Airline Focus’ to establish strategic partnerships with leading players in key markets. This development underscores our goal to recover flight capacity of pre-pandemic levels whilst attracting new flight connections from Europe, the Americas, Africa and the Middle East.”

    Travelplan and Iberojet, subsidaries of Ávios Coporation, are promoting Iberojet’s Madrid-Bangkok flight in the Spanish market with a series of Thailand tour packages tailored especially for leisure travellers, family with kids, and honeymooners.

    This aligns with the TAT’s marketing focus, which identifies honeymoon, health and wellness, and family with kids as potential market segments for the Spanish market.

    “Now, with the presence of Iberojet’s direct air access between Madrid and Bangkok, we expect to see an increasing number of new and returning visitors from Spain and Southern Europe. Especially so during the upcoming July-August period, which is a popular outbound travel season for these markets,” Mr. Siripakorn Cheawsamoot, TAT Deputy Governor for International Marketing – Europe, Africa, the Middle East, and the Americas, said.

    Previously, with the absent of direct air access between Spain and Thailand, TAT has partnered with airlines and Spain-based tour companies to promote Thailand tour packages. As a result, from 1 January to – 29 May, this year, Thailand welcomed 55,951 visitors (a 44.11% year-on-year increase) from Spain with the number expected to reach 198,969 by year-end. Last year, there were a total of 153,458 Spanish arrivals, up 74.64% over 2022.

    Top Thai destinations among Spanish tourists include Bangkok, Chiang Mai, Phuket, Krabi, and Samui. Favourite activities include Thai food, historical sightseeing, beach, massage and spa, and snorkelling.

    TAT also plans to expand partnership with Iberojet to promote Thailand in new markets, including South America and Africa.

    The post TAT welcomes Iberojet’s maiden flight from Madrid to Bangkok appeared first on TAT Newsroom.

    31 May 31 2024
    Press Releases
    https://www.tatnews.org/?p=79310
  • TAT welcomes SCAT Airlines’ inaugural Almaty-Surat Thani charter flight

    The Tourism Authority of Thailand (TAT) is pleased to welcome SCAT Airlines’ inaugural direct charter flight on the Almaty-Surat Thani route, which arrived at Surat Thani International Airport early this morning and was greeted with a water cannon salute as it taxied to its gate.

    The post TAT welcomes SCAT Airlines’ inaugural Almaty-Surat Thani charter flight appeared first on TAT Newsroom.

    Bangkok, 31 May 2024 – The Tourism Authority of Thailand (TAT) is pleased to welcome SCAT Airlines’ inaugural direct charter flight on the Almaty-Surat Thani route, which arrived at Surat Thani International Airport early this morning and was greeted with a water cannon salute as it taxied to its gate.

    The inaugural flight received an airport welcome by Thai tourism officials, including Miss Somradee Chitchong, TAT Deputy Governor for Domestic Market.

    Among the distinguished passengers onboard the flight to mark its commencement was H.E. Mr. Chatchawan Sakornsin, Ambassador of Thailand to Kazakhstan.

    “SCAT Airlines’ new Almaty-Surat Thani flight will cater to the increasing numbers of travellers from Kazakhstan, while presenting more options for visitors from the CIS and Russia,” Mrs. Chiravadee Khunsub, TAT Executive Director for Europe Region, said.

    “As well as exploring the jungle-clad inland hideaways of Surat Thani and the famous islands of Ko Samui, Ko Pha-ngan and Ko Tao in the Gulf of Thailand, beach goers can maximise the trip with visits to the Andaman coastline including the scenic beach resorts of Krabi and Phang-Nga.”

    SCAT Airlines, which operates from a hub at Shymkent International Airport in Kazakhstan, has scheduled to operate 13 flights on the route between May and September. It will utilise its 220-seat Boeing 737-Max aircraft.

    The route was materialised under a strategic partnership between TAT and Shymkent-based Selfie Travel, one of Kazakhstan’s leading tour operators. Selfie Travel is expanding its network to Surat Thani given the airport’s capability and Thailand’s unique tourism offerings for summer holidaymakers fom Kazakhstan, the CIS and Russia.

    Mrs. Chiravadee added “TAT is leveraging SCAT Airlines’ Almaty- Surat Thani route by promoting Thailand as a year-round destination, while reiterating the visa exemption for Kazakhstani tourists as well as the upcoming Thailand-Kazakhstan mutual visa-free policy.”

    Under the current visa-exemption scheme, ending 31 August 2024, Kazakhstani tourists are allowed to stay no more than 30 days in Thailand on tourism purpose.

    The Thailand-Kazakhstan mutual visa-free policy is set to go into effect in 30 days after both countries complete their respective legal formalities, following the signing of agreement between the two nations on 23 April 2024.

    Once in effect, passport holders with at least six-month validity from both countries can enter, exit, transit, and temporary stay in each other’s country for up to 30 days per visit, with a maximum of 90 days within a 180-day period.

    Kazakhstan is one of Thailand’s fastest growing markets and is also the second largest market in the CIS, after Russia. From 1 January to 16 May 2024, some 99,572 Kazakhstan tourists visited Thailand whereas the expectation for the entire year is 220,000 visitors. Last year, the number stood at 172,282 arrivals, a 190% year-on-year increase.

    The post TAT welcomes SCAT Airlines’ inaugural Almaty-Surat Thani charter flight appeared first on TAT Newsroom.

    31 May 31 2024
    Press Releases
    https://www.tatnews.org/?p=79297