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- How I Ate My Way Through Songkran
During Songkran, Thailand’s New Year festival, one food lover swaps water fights for a culinary adventure—exploring fiery street eats and royal Khao Chae.
The post How I Ate My Way Through Songkran appeared first on TAT Newsroom.
The first splash came out of nowhere. One moment, I was strolling through the streets of old Bangkok, marvelling at the golden temples and bustling markets, and the next, I was drenched from head to toe. A mischievous child grinned at me, still clutching a bright blue water gun as if daring me to retaliate. And just like that, I was swept into the exhilarating chaos of Thailand’s Songkran Festival.
Songkran, Thailand’s traditional New Year celebration, is a festival like no other. Held annually from 13 to 15 April, it marks the end of the dry season with a nationwide water fight that symbolises purification, renewal, and a fresh start. What began as a gentle ritual of sprinkling water over elders for blessings has evolved into a full-scale battle of epic proportions.
As I weaved through the chaos, the streets were a blur of colour, laughter, and water splashes. Soaked to the bone and grinning like a child, I decided to take a break from the playful warfare and dive into another integral part of Thai culture—its food. As a Thai close to retirement age, I had participated in Songkran festivities many times before, but I was looking to do something different this time.
Songkran is when families around the country reunite and bond over food, and lots of it, ranging from convenient street eats to elaborate sets of dishes inspired by the royal households of old. I stumbled into a bustling street market, drawn by the intoxicating aroma of grilled meats, sizzling woks, and the unmistakable scent of lemongrass. Vendors called out their specialties, their stalls overflowing with colourful dishes. My stomach rumbled in anticipation.
I started with Som Tam, the famous green papaya salad. A vendor in a floral shirt and straw hat pounded shredded papaya, cherry tomatoes, chilies, and peanuts together in a wooden mortar. When he asked how spicy I wanted it, I confidently said, “Medium.” Big mistake. My first bite was a rollercoaster of flavours—sweet, sour, salty, and then… the heat hit me like a Songkran water cannon. My lips tingled, my eyes watered, and I couldn’t stop eating. The balance of flavors was addictive.
Next came Mu Ping, skewers of marinated pork grilled over charcoal, served with a sticky rice ball wrapped in banana leaf. The meat was tender, caramelized, and smoky, with just the right sweetness. I dipped it into a small plastic bag of Nam Chim Chaeo, a tangy, spicy dipping sauce, and savoured every bite.
Then I spotted it—the dish I had been both eager and terrified to try: Tomyum Kung. The steaming bowl of shrimp soup arrived, its surface shimmering with chili oil and fragrant herbs. One sip, and I was hooked. The broth was a perfect harmony of lemongrass, lime leaves, galangal, and chili. The shrimp were plump and fresh, absorbing the bold flavours. It was comfort food with a kick, the dish that made me sweat but left me craving more.
For dessert, I couldn’t resist the classic Mango Sticky Rice. The mango was impossibly sweet and juicy, the sticky rice warm and soaked in creamy coconut milk. It was the perfect antidote to the fiery dishes I had just devoured.
As I sat on a plastic stool, surrounded by locals and fellow tourists, my senses still buzzing from the explosion of flavours, I realized that Thai food wasn’t just about eating—it was an experience, an adventure. And it tasted even better during Songkran, with water fights raging all around and the air thick with celebration.
I wiped my brow, took one last sip of my ice-cold Thai tea, and smiled. Songkran had drenched me in more ways than one, and I wouldn’t have had it any other way.
Khao Chae: Thailand’s Cool Culinary Gem for the Summer
There is a guilty foodie pleasure I await with glee every Songkran. As summer’s temperature blankets Thailand, this age-old dish emerges to offer a refreshing escape—Khao Chae (ข้าวแช่). This elegant meal of chilled jasmine rice soaked in ice-cold, flower-scented water is more than just a culinary delight; it’s a rejuvenating experience that symbolizes tradition, refinement, and relief from the sun. What makes Khao Chae unique is its cooling effect and the dedication and care that goes into crafting its delicate flavours. Traditionally, the rice is rinsed multiple times to remove excess starch, ensuring a smooth and polished texture. It is then immersed in chilled water infused with fragrant jasmine or pandan to create a subtly aromatic experience.
A Taste of Thai Royalty
Khao Chae traces its roots to the royal kitchens of Thailand’s Rattanakosin era (1782–present), where it was meticulously prepared for the royal court during the hot season. However, its origins go even further back, and it is believed to be inspired by Mon cuisine, a cultural influence from early Mon communities in Thailand. Over time, Khao Chae transitioned from an exclusive palace dish to a beloved summer treat enjoyed by locals, particularly during Songkran.
A Symphony of Flavours
While the rice itself is light and refreshing, the magic of Khao Chae lies in its assortment of savoury side dishes, each meticulously prepared to complement the coolness of the rice. These include:
• Luk Kapi (ลูกกะปิ): Deep-fried shrimp paste balls offering a salty-sweet punch.
• Hom Daeng Yat Sai (หอมแดงยัดไส้): Stuffed shallots with minced pork or shrimp, wrapped in a crispy shell.
• Mu Foi (หมูฝอย): Sweet and shredded pork, balancing the savoury elements.
• Chaipo Phat (ไชโป๊วผัด): Stir-fried sweet radish, adding a chewy texture.
• Pla Duk Fu (ปลาดุกฟู): Crispy shredded catfish offering a delightful crunch.Each bite of Khao Chae is a symphony of contrasts-textures and tastes that play off each other, creating a sophisticated yet refreshing dining experience.
A Seasonal Delight
Because of its elaborate preparation, Khao Chae is primarily enjoyed during summer, especially in April, when Thailand’s temperatures rise. Many high-end Thai restaurants and traditional eateries offer it as a limited-time dish, and families take pride in making their own versions at home.
For those seeking an authentic experience, Bangkok’s Tha Tian Market, Or Tor Kor Market, and prestigious hotels often serve Khao Chae during the Songkran season, staying true to the historical preparation methods.
Bangkok’s vibrant Or Tor Kor Market, known for premium produce and street eats. Cooling Down with Culture
More than just a dish, Khao Chae represents Thai hospitality, artistry, and an appreciation for balance—between heat and cold, simplicity and complexity. Eating Khao Chae is an immersive experience that transports you to a time when food was prepared with deep thought and cultural significance.
So why not take a cue from Thai tradition? A bowl of fragrant Khao Chae, a plate of delicious condiments, and a moment of cool relief—it’s the perfect way to savour Thailand’s culinary heritage.
The best places to get Khao Chae in Bangkok any time of year
Saneh Jaan – The Michelin-star restaurant is highly regarded for its jasmine rice Khao Chae with scented ice cubes.
Lai Ros—This local favourite features traditional Khao Chae with all the trimmings. It has been selling Khao Chae sets for well over 50 years.
Khao Chae Mae Siri—The Bang Lamphu institution has a unique Khao Chae recipe from Mon ancestors.
Jim Thompson, A Thai Restaurant – Khao Chae here has a contemporary twist and is served in elegant surroundings.
About the Author
“Frequent foodie and occasional craftsman of travel stories, Chattan Kunjara Na Ayudhya (Chat) draws on his nearly 4 decades of promoting Thailand’s tourism industry to highlight everything from world-class attractions to hidden gems. When not writing stuff, he makes it a mission to catch rom-coms and DC superheroes whenever they show up in theaters.”
The post How I Ate My Way Through Songkran appeared first on TAT Newsroom.
14 April 14 2025Travel Featureshttps://www.tatnews.org/?p=81686 - Maha Songkran World Water Festival 2025 Ignites with Grand Parade in Bangkok
Thailand launched the Maha Songkran World Water Festival 2025 with a grand parade in Bangkok, celebrating the UNESCO-listed Thai New Year through cultural performances, interactive zones, and regional showcases at Sanam Luang. The five-day event highlights Thailand’s soft power, creativity, and festive spirit.
The post Maha Songkran World Water Festival 2025 Ignites with Grand Parade in Bangkok appeared first on TAT Newsroom.
Bangkok, 13 April 2025 – Thailand officially opened the Maha Songkran World Water Festival 2025 last night with a spectacular celebration in the heart of Bangkok. Hosted at Sanam Luang from 11–15 April, the festival is the centrepiece of the Amazing Thailand Grand Tourism & Sports Year 2025, with the Thailand Summer Festival campaign spotlighting Thai heritage, creativity, and cultural unity.
The day’s festivities began with the Maha Songkran Parade, held in the presence of the Prime Minister, Cabinet members, ambassadors, and members of the National Soft Power Strategy Committee. The parade marked the opening of UNESCO-listed Songkran, the traditional Thai New Year, followed by the official proceedings at Sanam Luang.
Prime Minister, H.E. Ms. Paetongtarn Shinawatra, officially opened the event, stating, “The Maha Songkran World Water Festival 2025 brings together soft power, technology, and creativity to deliver a memorable experience that boosts tourism, drives the economy, and showcases Thailand’s ability to host world-class events.”
Minister of Tourism and Sports, Mr. Sorawong Thienthong, added, “This festival reflects Thailand’s unique cultural identity and readiness to host large-scale events. It reinforces our global image and supports the government’s goal of positioning Thailand among the world’s top 10 festival destinations.”
The vibrant procession of eight elaborately themed floats, beginning at 17.30 Hrs., travelled from Democracy Monument along Ratchadamnoen Avenue to Sanam Luang, capturing the spirit and symbolism of Songkran through uniquely Thai storytelling.
Highlights included The River of Blessings, featuring the majestic Naga, a mythical serpent believed to bring prosperity through water, and Colours of the Seasons, which celebrated Thailand’s tropical fruits—most notably durian, the “king of fruit”—alongside floating markets as symbols of abundance. The Flavour of Siam paid tribute to UNESCO-listed Tomyum Kung, not only a national dish but also a reflection of Thai wisdom and harmony with nature. The Noble Elephant honoured Thailand’s revered elephants for their cultural and historical significance, while Betta Brilliance showcased the vibrant Thai fighting fish as a symbol of national pride and creativity.
The procession also featured Spirit of the Fairground, evoking the playful atmosphere of traditional temple fairs; Tuk-Tuk Beats, blending Thai pop culture with festive charm through the iconic tuk-tuk; and Songkran Through Young Eyes, presenting the festival from the perspective of children as both custodians and future creators of Thai cultural expression.
A second parade will circle Sanam Luang on 13 April, and all floats will remain on public display at the venue through 15 April.
From 15.00 to 23.00 Hrs. daily, Sanam Luang offers a fully immersive cultural experience featuring live entertainment, regional showcases, traditional rituals, and interactive zones that reflect Thailand’s diverse identity.
The Main Stage, active from 16.00 to 23.00 Hrs., hosts a nightly lineup of some of Thailand’s top artists, including Bodyslam, Carabao, Jeff Satur, Polycat, The Toys, 4EVE, Joey Boy, Zeal, Tilly Birds, Paper Planes, Ink Waruntorn, Musketeers, Lazyloxy, Paradox, Slapkiss, YourMood, Ja Nongpanee, Lamyai Haithongkham, and many more. Alongside contemporary concerts, audiences will enjoy classical and cultural performances such as full-scale khon masked drama, orchestral presentations, and vintage ballroom dancing inspired by the Suntharaporn band. Each evening concludes with a synchronised drone light show featuring 1,200 drones lighting up the Bangkok sky.
Complementing the large stage, A Smaller Performance area features traditional Thai cultural acts such as shadow puppetry, Nora dance, Hun Krabok puppetry, Pong Lang music, victory drums, and long drums, as well as contemporary performances.
The Regional Identity Zone, open daily from 15.00 to 22.00 Hrs., brings Thailand’s five regions to life through architecture, crafts, and immersive experiences. The North showcases Lanna-style architecture inspired by Wat Lok Moli, with glowing lanterns, traditional coffee brewing, and flag crafting. The Northeast features the grandeur of Phimai Historical Park and colourful Phi Ta Khon masks, alongside pottery and bead-stringing workshops. Central Thailand presents Ayutthaya-inspired prang towers from Wat Phutthaisawan, paired with bamboo weaving and kite-making under creative lighting. The East evokes a modern beach atmosphere with glowing LED jellyfish, coral reef decor, and upcycled crafts using ocean waste. The South celebrates coastal life with vibrant Nora beads, batik painting, traditional boats, and kite displays — all set within an illuminated seaside setting.
The “Thai Charms” Zone invites visitors to experience the “5 Must Do in Thailand”: Must Taste traditional Thai desserts, Must Try Muay Thai or Thai massage, Must Buy local favourites like elephant pants and herbal inhalers, Must See ancient boxing performances, and Must Seek traditional dress-up for souvenir photos.
Festivalgoers can step into a classic Thai Temple Fair, featuring a haunted house, open-air cinema, Ferris wheel, and sand pagoda building. Traditional New Year rituals include bathing Buddha images and water-pouring ceremonies to honour elders.
The Water Play Zone offers giant spill buckets, a water station for Songkran water play, musical fountain shows, and EDM sets by DJs such as JJetrin, Bubble Paint, Lazyprince, Leonie, Tong Apollo, B-Bass, and more.
Over 100 vendor booths offer regional dishes, crafts, and local products across Thailand. The event’s commitment to sustainability is reflected in the GCYOU-TURN initiative, which recycles plastic water bottles into reusable items on-site.
A Festival Web App provides real-time updates, maps, and Songkran event listings nationwide to support visitor convenience. Free shuttle services operate daily from Central Pinklao, and MRT Sanam Chai Station, running between 15.00–23.00 Hrs.
The Maha Songkran World Water Festival 2025 not only honours the UNESCO-listed Thai New Year but also reaffirms Thailand’s place as a leading cultural destination — where tradition, innovation, and festive joy come together — and invites the world to experience Thailand at its most joyful.
TAT projects that Songkran 2025 will generate over 26.5 billion Baht in tourism revenue during 12–16 April, marking an 8% increase year-on-year. This includes 476,000 international arrivals contributing over 7.32 billion Baht and more than 4.4 million domestic visits generating 19.24 billion Baht.
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13 April 13 2025Press Releaseshttps://www.tatnews.org/?p=81701 - Nominations Now Open for the Eastern Economic Corridor International Business Awards 2025
The British Chamber of Commerce Thailand announces the EEC International Business Awards 2025, recognising outstanding achievements in Thailand’s Eastern Seaboard. Open for nominations until 30 April, the programme celebrates innovation, sustainability, and leadership across 11 award categories for companies and individuals in Chachoengsao, Chon Buri, and Rayong.
The post Nominations Now Open for the Eastern Economic Corridor International Business Awards 2025 appeared first on TAT Newsroom.
Bangkok, 11 April 2025 – The Eastern Economic Corridor International Business Awards (EECIBA) 2025 are officially open for nominations. This is your opportunity to shine a spotlight on the people and companies driving innovation, growth, and impact across Thailand’s Eastern Seaboard.
From outstanding entrepreneurs to visionary organisations, the EECIBA honours those setting the standard in business excellence across Chachoengsao, Chon Buri, and Rayong – the core of Thailand’s Eastern Economic Corridor (EEC).
The British Chamber of Commerce Thailand (BCCT) organises the awards in collaboration with the Industrial Estate Authority of Thailand, the Tourism Authority of Thailand, the Thailand Automotive Institute, and the Chambers of Commerce of Chon Buri, Rayong, and Chachoengsao.
This prestigious programme provides a platform to:
- Elevate to Excellence – seize global business opportunities
- Strengthen Credibility – enhance your corporate image
- Cultivate Confidence – attract strategic partnerships and investment
- Unlock Business Potential – expand regionally and globally
- Inspire Innovation – celebrate exceptional achievements
There are 11 award categories – 8 corporate and 3 individuals:
Corporate Awards
- Most Innovative Company
Groundbreaking products or services with clear execution, scalability, and measurable impact. - Outstanding SME (≤30 employees)
Recognises SMEs showing strong growth, employee satisfaction, market presence, innovation, and customer loyalty. - Outstanding Company / Manufacturer
Honours companies with financial strength, industry leadership, ethical practices, and long-term vision. - Environmental Sustainability
Focuses on carbon reduction, sustainable initiatives, and employee involvement in achieving net-zero goals. - Diversity, Equity & Inclusion
Celebrates inclusive workplaces with diverse representation, accessibility, and supportive cultures. - Community Impact
Acknowledges companies making meaningful, sustained contributions to community development and social responsibility. - Tourism Excellence
Rewards excellence in customer experience, financial performance, sustainability, and community engagement. - Outstanding Employer
Recognises organisations that prioritise employee wellbeing, growth, inclusivity, and workplace culture.
Individual Awards
- Exceptional Young Entrepreneur (under 30)
For young leaders demonstrating innovation, vision, and early-career success. - Lifetime Achievement
Honours long-term dedication, major contributions, and lasting impact in their field or community. - Women in Business
Celebrates women who lead with innovation, influence, mentorship, and resilience.
How to Nominate
Nominations are open now until 30 April 2025.
Submissions are welcome from companies and individuals of all nationalities. BCCT membership is not required.
To enter, submit a profile of no more than 500 words based on the criteria for your chosen category to majorevents@bccthai.com.
Self-nominations are encouraged with the following conditions:
- One corporate category nomination per company
- One individual category nomination per person
This is your chance to celebrate excellence and gain recognition among the region’s most influential business leaders.
Enquiries & Sponsorship
For further details or to sponsor an award category, please contact:
British Chamber of Commerce Thailand
18th Floor, Two Pacific Place
142 Sukhumvit Road, Khlong Toei, Bangkok 10110
Tel: +66 (0) 94463 6545 | +66 (0) 2651 5351
Email: amornrat@bccthai.comThe post Nominations Now Open for the Eastern Economic Corridor International Business Awards 2025 appeared first on TAT Newsroom.
11 April 11 2025Travel Industry Newshttps://www.tatnews.org/?p=81698 - TAT Showcases Thai Cultural Soft Power at Thai Fight Rome 2025
The Tourism Authority of Thailand (TAT) brought Thai cultural soft power to centre stage at Thai Fight Rome 2025, using Muay Thai to promote tourism and diplomacy.
The post TAT Showcases Thai Cultural Soft Power at Thai Fight Rome 2025 appeared first on TAT Newsroom.
Bangkok, 8 April 2025 – The Tourism Authority of Thailand (TAT), led by Governor Ms. Thapanee Kiatphaibool (centre), is advancing Thailand’s Soft Power strategy through Thai Fight Rome 2025. Supported by key partners, the event is part of the Amazing Thailand Grand Tourism and Sports Year 2025 campaign and also commemorated 157 years of Thai-Italian diplomatic relations.
Held under the “Grand Celebration & Must Try” pillar of this special year’s 5-Grand concept, the event aimed to spotlight Thai culture through sport, strengthen people-to-people ties, and reinforce Thailand’s presence on the global stage.
On 6 April 2025, Pala Tiziano in Rome hosted 10 Muay Thai bouts between Thai and Italian fighters, drawing a full-house crowd of over 2,500 spectators. In the main event, Thai legend Saenchai P.K. Saenchai Muay Thai Gym delivered a first-round knockout against German opponent Jessie-Bjorn Buckler.
The initiative is expected to boost Thailand’s visibility in the growing European market and attract more sports tourism. TAT aims to welcome 267,000 Italian visitors in 2025, generating an estimated 16 billion Baht in tourism revenue.
The post TAT Showcases Thai Cultural Soft Power at Thai Fight Rome 2025 appeared first on TAT Newsroom.
8 April 08 2025Photo Releaseshttps://www.tatnews.org/?p=81683 - Songkran Festival is When Family Comes First
Songkran isn't just water fights—it's a time when Thai families reunite, honor elders, reflect spiritually, and celebrate with joy, food, and acts of kindness.
The post Songkran Festival is When Family Comes First appeared first on TAT Newsroom.
Songkran, Thailand’s traditional New Year festival, is a time of renewal, joy, and deep cultural significance. While it is widely recognized for its vibrant water fights, the festival’s true essence lies in the values of family, respect, and spiritual reflection. Songkran is more than just a celebration for Thai families—it is a cherished occasion to strengthen bonds, honor traditions, and welcome a fresh start.
A Time for Family Reunions
Songkran serves as an opportunity for family members who live far apart to reunite. The joy of these reunions is palpable as many travel back to their hometowns to celebrate with parents, grandparents, and extended family. These heartwarming gatherings foster a sense of belonging and togetherness, reinforcing the importance of family ties in Thai culture and bringing a warm sense of joy to all involved.
Paying Respect to Elders
One of the most meaningful traditions during Songkran is Rot Nam Dam Hua, a respectful water-pouring ceremony. This ceremony, steeped in tradition, is a powerful symbol of gratitude and respect. Younger family members pour scented water over the hands of their elders, expressing their deep respect. In return, they receive heartfelt blessings for health, happiness, and prosperity in the coming year. This reverence strengthens intergenerational connections and teaches younger generations the importance of respecting their elders.
Making Merit and Spiritual Reflection
Songkran is also a time for Buddhist merit-making. Families visit temples together to give alms to monks, participate in prayers, and make offerings. A significant ritual includes gently bathing Buddha statues with fragrant water, symbolizing purification and washing away bad luck. These spiritual practices encourage reflection, gratitude, and a renewed sense of purpose for the new year.
Joyful Celebrations and Bonding
While Songkran’s religious and cultural traditions are deeply rooted, the festival is also a time for lighthearted fun. The water fights, for instance, are not just a symbolic way to cleanse away misfortunes and welcome new beginnings, but also a source of excitement and anticipation. Families engage in playful water splashing, not just for the thrill but to symbolize the washing away of the past year’s troubles and to start the new year with a clean slate. Traditional games, dance, and music in many households add to the festive atmosphere, bringing generations together in laughter and joy.
Sharing Special Meals
Food plays a significant role in Songkran celebrations. Families prepare and enjoy unique Thai dishes such as Khao Chae (rice soaked in fragrant water) to help beat the summer heat. These meals, shared with love and hospitality, are not just a comforting and delicious way to strengthen familial bonds, but also a source of joy and love that fills the heart.
Acts of Kindness and Giving
Songkran also emphasizes compassion and generosity. Many families take this opportunity to engage in charitable acts, such as donating to the less fortunate or releasing birds and fish as a symbol of kindness. These selfless gestures embody the festival’s spirit of renewal and goodwill.
The Songkran Festival is not a time only for Thai families but for any family from any part of the world. It is a universal tradition that reinforces the family unit and fosters the love that every family member has for one another. Songkran offers plenty of opportunities for people of all ages to bond over activities that take on special significance every April. Let’s dive into some of them:Located in the Khao Phra Wihan National Park, Pha Mo I Daeng is a viewpoint offering panoramic vistas of the surrounding forests and cliffs. At dawn, the sea of mist covering the landscape is a sight to behold, adding a touch of magic to the area’s natural beauty.
1. Water Fights and Splash Zones
Bangkok: Head to Khao San Road and Silom Road for thrilling water battles. Equip yourself with water guns, buckets, and hose pipes. Remember, the wetter, the better! Chiang Mai: Join the massive water fight at the moat surrounding the Old City. It’s an iconic spot where locals and tourists drench each other in good fun.
2. Cultural Shows and Parades
Chiang Mai Flower Festival: Witness vibrant parades showcasing beautifully decorated floats, traditional dance performances, and cultural shows. These parades are not just a visual spectacle but also serve as a platform to showcase Thailand’s rich cultural heritage. Ayutthaya Elephant Parade: Enjoy a unique parade with elephants spraying water on the crowds. It’s a delight for kids and adults alike!
3. Family-Friendly Activities
Cooking Classes: Take part in family cooking classes to learn how to make traditional Thai dishes. These classes are not just about learning to cook but also provide a unique opportunity to bond with your family and savor local flavors. Art and Craft Workshops: Join workshops that offer traditional Thai arts and crafts. Kids can make paper lanterns, paint, and create floral garlands. These workshops are designed to engage children and adults alike in the cultural aspects of the festival.
4. Floating Markets and Food Festivals
Amphawa Floating Market: Take a boat ride through the floating market, shop for souvenirs, and relish delicious street food. Street Food Stalls: Explore local street food stalls offering a variety of Thai delicacies. Don’t miss trying the mouth-watering mango sticky rice and refreshing coconut ice cream.
5. Adventure and Nature Activities
River Rafting: Head to Chiang Mai or Pai rivers for an adventurous rafting experience. It’s a thrilling way to enjoy nature and the festival. National Parks: Visit nearby national parks for hiking, birdwatching, and enjoying the serene landscapes. Khao Yai and Doi Inthanon are popular options.
6. Songkran Festivals at Theme Parks
Columbia Pictures Aquaverse: Enjoy the Songkran festivities within the expansive water park, which features thrilling rides and substantial freshwater pools. Dream World Bangkok: Participate in special Songkran events at the theme park, which is filled with rides, shows, and water attractions for family fun.
So, gear up with water gear, plan your itinerary, and immerse your family in the joyous and exhilarating experiences of the Songkran Festival in Thailand. It’s a celebration that promises unforgettable memories and smiles all around!
About the Author
“Frequent foodie and occasional craftsman of travel stories, Chattan Kunjara Na Ayudhya (Chat) draws on his nearly 4 decades of promoting Thailand’s tourism industry to highlight everything from world-class attractions to hidden gems. When not writing stuff, he makes it a mission to catch rom-coms and DC superheroes whenever they show up in theaters.”
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7 April 07 2025Travel Featureshttps://www.tatnews.org/?p=81663 - Thailand Digital Arrival Card System Set to Launch on 1 May 2025
From 1 May 2025, all foreign visitors to Thailand must complete the new Digital Arrival Card (TDAC) online before arrival, replacing the paper arrival card.
The post Thailand Digital Arrival Card System Set to Launch on 1 May 2025 appeared first on TAT Newsroom.
The Immigration Bureau of Thailand will launch the new Thailand Digital Arrival Card (TDAC) system on 1 May 2025, replacing the traditional paper arrival card, commonly known as the TM.6 (To Mo 6). From this date, all foreign visitors must submit their arrival information electronically before entering Thailand, whether by air, land, or sea.
The TDAC is part of the government’s broader digital transformation of immigration procedures and is administered by the Immigration Bureau of Thailand. It is designed to streamline border processing, reduce paperwork, and enhance traveller convenience. The online form must be completed before arrival and includes essential travel and personal details.
Completion of the TDAC will be mandatory for all foreign passport holders, including tourists, business travellers, and long-term residents. Exceptions apply only to travellers transiting or transferring through Thailand without passing through immigration control and to those entering using a Border Pass.
Travellers may submit the TDAC up to three days before their scheduled arrival date. For example, if arriving on 5 May, submission can begin on 2 May. The system will open for submissions starting 28 April to accommodate those arriving on the launch date.
To complete the form, travellers should visit the Immigration Bureau’s official website:
https://tdac.immigration.go.thTravellers can submit the TDAC individually or as part of a group via the portal. Information can be updated at any time before travel. Required details include passport information, personal and travel details, accommodation in Thailand, and a basic health declaration.
Long-term or permanent foreign residents in Thailand are advised to select “Thailand” under “Country of Residence,” which will be available once the system is activated.
If you cannot submit in advance
Travellers who are unable to complete the TDAC before arrival and do not have internet access at the point of entry will be assisted at designated help points located at immigration checkpoints. This assistance is intended for exceptional circumstances only. All travellers are strongly encouraged to complete the TDAC online in advance to avoid delays and reduce congestion at entry points.
More information
TDAC Portal: https://tdac.immigration.go.th
User Guide: https://tdac.immigration.go.th/manual/en/index.html
FAQs: https://tdac.immigration.go.th/manual/en/faq.htmlTravellers are encouraged to review the official guidance and complete their TDAC well in advance of their journey to ensure a smooth arrival in Thailand.
The post Thailand Digital Arrival Card System Set to Launch on 1 May 2025 appeared first on TAT Newsroom.
4 April 04 2025Visitor Informationhttps://www.tatnews.org/?p=81650 - TAT and Expedia Group Launch Three-Year Partnership to Boost Quality Tourism
The Tourism Authority of Thailand (TAT) has entered a three-year strategic partnership with Expedia Group to promote high-value, sustainable tourism and support local communities.
The post TAT and Expedia Group Launch Three-Year Partnership to Boost Quality Tourism appeared first on TAT Newsroom.
Bangkok, 3 April 2025 – The Tourism Authority of Thailand (TAT) has entered into a strategic three-year partnership with Expedia Group, one of the world’s leading travel technology companies, to accelerate quality and sustainable tourism growth across the country.
Ms. Thapanee Kiatphaibool, TAT Governor, said: “We are excited to embark on this journey with Expedia Group, a long-standing partner, and work together to develop an equitable and sustainable business environment for Thailand’s tourism. Expedia Group’s innovative technology and our combined tourism initiatives will strengthen our engagement with travellers and increase destination mindshare, which will in turn drive visitor arrivals and spending.”
The partnership supports TAT’s long-term vision of positioning Thailand as a leading global tourism hub that promotes high-value, sustainable growth for the economy and local communities. Over the next three years, TAT and Expedia Group will collaborate across three key areas:
First, the initiative will focus on attracting high-value international travellers by leveraging Expedia Group’s global platform to stimulate demand among quality travel segments.
Second, both organisations will work together on data-sharing and strategy development. Using Expedia Group’s first-party data—covering demand trends, traveller preferences, and market analysis—TAT and the Ministry of Tourism and Sports will enhance their tourism planning and implementation strategies.
Third, the partnership will support tourism development in secondary provinces. This includes joint efforts to boost tourism in emerging destinations and distribute visitor spending more evenly across the country.
“Thailand is an important destination for Expedia Group, and we are pleased to continue working together with the Tourism Authority of Thailand to develop a strong, democratised tourism industry through a multi-year commitment, in which the people of Thailand can benefit directly,” stated Mr. Greg Schulze, Chief Commercial Officer, Expedia Group. “This partnership allows us to leverage our industry-leading travel media network backed by our robust first-party data to bring the world to Thailand.”
As Thailand’s tourism sector continues to grow, TAT and Expedia Group aim to ensure that this growth is both inclusive and sustainable—empowering local communities and preserving the country’s rich natural and cultural heritage.
The post TAT and Expedia Group Launch Three-Year Partnership to Boost Quality Tourism appeared first on TAT Newsroom.
3 April 03 2025Press Releaseshttps://www.tatnews.org/?p=81642 - Thailand’s Maha Songkran World Water Festival 2025 Set to Make Global Splash
Thailand is set to host the Maha Songkran World Water Festival 2025 from 11–15 April at Sanam Luang, Bangkok. The UNESCO-listed Thai New Year celebration will feature parades, cultural showcases, live music, and sustainable tourism initiatives as part of the Amazing Thailand Grand Tourism and Sports Year.
The post Thailand’s Maha Songkran World Water Festival 2025 Set to Make Global Splash appeared first on TAT Newsroom.
Bangkok, 3 April 2025 – The Tourism Authority of Thailand (TAT), under the Ministry of Tourism and Sports, is gearing up for the Maha Songkran World Water Festival 2025 — the flagship event of Thailand’s New Year celebrations and a centrepiece of the Amazing Thailand Grand Tourism and Sports Year 2025 and the Thailand Summer Festivals’ Grand Festivity campaign.
Vice Minister of Tourism and Sports Mr. Jakkaphon Tangsutthitham (centre-right) and TAT Governor Ms. Thapanee Kiatphaibool (centre-left), joined by TAT executives, extend a festive invitation to celebrate the upcoming Maha Songkran World Water Festival 2025 at a press conference in Bangkok. The event underscores Thailand’s growing profile as a world-class festival destination. Mr. Jakkaphon Tangsutthitham, Vice Minister of Tourism and Sports, said: “Songkran is more than a celebration — it’s a proud symbol of Thai identity and soft power. With this year’s festival, we aim to share our cultural richness with the world while encouraging travellers to explore every corner of Thailand, from major cities to hidden gems.”
Taking place from 11–15 April at Sanam Luang in Bangkok, the festival marks a bold step in positioning Thailand as one of the world’s top 10 global festival destinations. It builds on the international recognition of ‘Songkran in Thailand, traditional Thai New Year festival’ as a UNESCO Intangible Cultural Heritage and presents a reimagined experience designed to captivate both local and global audiences.
A standout feature of this year’s celebration is the Maha Songkran Parade, featuring eight themed processions that reflect Thailand’s cultural identity, creativity, and soft power. On 12 April at 17.00 Hrs., the parade will move from Democracy Monument along Ratchadamnoen Avenue to Sanam Luang. On 13 April, a second parade will circle Sanam Luang, followed by static displays of the decorated floats at the venue through 15 April.
Beyond the parades, Sanam Luang will come alive with a multi-zone festival experience, including:
- Five regional Songkran zones showcasing distinct traditions from across Thailand
- “5 Must Do in Thailand” experiences highlighting key cultural activities
- A Thai temple fair zone featuring a haunted house, open-air cinema, Ferris wheel, and sand pagoda building
- Traditional bathing of the Buddha image and water-pouring rituals for elders
- A water play zone with a giant spill bucket, music-synchronised fountain shows, water station (for a refill for those playing Songkran), and EDM sets by top DJs
- Over 100 booths offering food, crafts, and regional specialities from all five regions
Festivalgoers can also look forward to nightly performances on the main stage, including traditional shows, contemporary acts, and live concerts from some of Thailand’s most popular artists, such as Bodyslam, Polycat, Jeff Satur, The Toys, 4EVE, Joey Boy, Paradox, Ink Waruntorn, and Carabao, among many others.
Ms. Thapanee Kiatphaibool, TAT Governor, said: “Maha Songkran World Water Festival 2025 captures the spirit of Thailand — joyful, welcoming, and full of creative energy. This year’s programme is packed with firsts and favourites, designed to inspire wonder while upholding our heritage and ensuring a safe, memorable experience for all.”
TAT is also enhancing the visitor experience with the Maha Songkran World Water Festival 2025 web application, which provides real-time updates, zone maps, and performance schedules. In line with its commitment to sustainable tourism, the event will feature “GCYOU-TURN,” a plastic recycling and upcycling initiative that will help manage festival waste responsibly.
For safety and convenience, the Tourist Police Bureau will provide 24-hour support in eight languages, alongside the Thailand Tourist Police mobile app, which integrates an SOS button, GPS location sharing, and direct links to national emergency services.
Nationwide, the “Yen Tua La Maha Songkran” series will extend the celebrations to communities across Thailand, with events running throughout April in provinces such as Chiang Mai, Khon Kaen, Lampang, Nakhon Si Thammarat, Nong Khai, and Ayutthaya, among others. These regional festivals showcase local heritage while promoting tourism in Hidden-Gem cities. In addition, private sector events including ICONSIAM’s Maha Songkran, S2O Songkran Music Festival, and GCircuit Songkran 2025 will amplify the festive atmosphere in Bangkok and beyond. For a full list of events, visit: Maha Songkran World Water Festival 2025.
TAT projects that Songkran 2025 will generate over 26.5 billion Baht in tourism revenue during 12–16 April, marking an 8% increase year-on-year. This includes 476,000 international arrivals contributing 7.324 billion Baht, and more than 4.4 million domestic visits generating 19.24 billion Baht.
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3 April 03 2025Press Releaseshttps://www.tatnews.org/?p=81630 - April 2025 Festivals in Thailand: Songkran and Beyond
April in Thailand is all about celebration. From the Maha Songkran World Water Festival to beachside kite shows and art fairs, this month is packed with culture, color, and community. Here's your guide to what's happening.
The post April 2025 Festivals in Thailand: Songkran and Beyond appeared first on TAT Newsroom.
Thailand comes alive this April 2025 with a packed calendar of festivals and events. At the heart of it all is the Maha Songkran World Water Festival, a nationwide celebration of Thai New Year with grand processions, cultural performances, and epic water fights. Beyond Songkran, explore events like the Thailand Coffee Hub in Chiang Mai, the Kite Festival in Surat Thani, and the Phanom Rung Festival in Buri Ram. From ancient rituals to beach parties and art pop-ups, there’s something for everyone.
Thailand Coffee Hub 2025
2-6 April 2025
1st Floor, Central Chiangmai, Chiang MaiKiteFestival 2025 On The Beach
2-6 April 2025
Nai Amphoe Beach, Chaiya District, Surat Thani
Highlights:
Witness stunning kite displays from Thailand and worldwide, turning the sky into a vibrant art exhibition. Enjoy giant fancy kites, traditional Thai kites, and thrilling light and sound shows. Plus, experience free concerts by popular artists, shop local products, and savor delicious food and drinks.Phanom Rung Light Phenomenon (Sunrise)
3-5 April 2025 (Starting at 06.03 Hrs.)
Phanom Rung Historical Park, Chaloem Phra Kiat District, Buri RamPhanom Rung Historical Park Festival 2025
4-6 April 2025
Phanom Rung Historical Park, Chaloem Phra Kiat District, Buri Ram
Highlights:
This event features the Wanamrung Market, where you can enjoy traditional music and dance and witness the “Buriram Apsara Dance.” You can also attend the Brahmanic Lord Shiva ceremony, devotional dance offerings, and the “Nhom Chit Bangkhom Phanom Rung” homage. Experience the royal processions, the “Light of Faith” show, and the grand light and sound depiction of Khmer glory. And enjoy Buriram’s unique food and product stalls.Phatthalung Fossil Festival#2
4-6 April 2025 (09.00 – 20.00 Hrs.)
500 Million Year Old Fossil Building, Khuan Khanun, PhatthalungPhuket SUP Rally 2025
5-6 April 2025
Tha Chatchai Tourism Community, Phuket
Highlights:
Experience Phuket’s stunning mangroves like never before! Join us for a SUP clinic with expert instruction, paddle through breathtaking landscapes on our scenic route, and connect with nature’s unique ecosystems. Plus, test your skills with our Route Check challenge.Art and Brew at Chachoengsao
5-6 April 2025 (09.30-19.30 Hrs.)
Weekends Coffee & Space, Chachoengsao
Highlights:
Visitors can explore art exhibitions showcasing the works of various artists, while automotive enthusiasts can admire a Harley motorcycle show and a Ford car booth. Coffee lovers can participate in a unique coffee dipping workshop and indulge in a variety of offerings from coffee, food, bakery, and beverage booths. The atmosphere is further enhanced by live folk song music, providing a relaxing and engaging backdrop for the event.Thailand Beach Teqball Open 2025
5-6 April 2025
Banyan Tree Residences Sichon, Plytorn Beach, Nakhon Si Thammarat
Highlights:
Attendees can witness world-class Teqball competitions, showcasing the skill and athleticism of top players. Concerts and DJ sets will further enhance the atmosphere. Plus, a diverse array of delicious food and drinks will be available at this event.Wander & Sip at Trang
5-7 April 2025 (16.00-23.00 Hrs.)
Baan-Pee Camping, Mueang District, Trang
Highlights:
Immerse yourself in a delightful experience where you enjoy signature flavors and unwind with expertly crafted slow-bar coffee. Unleash your creativity and learn new skills at DIY workshops. Discover chic craft items from talented artisans. Escape the hustle and bustle and chill out in our relaxed atmosphere, serenaded by soothing acoustic music throughout each day.Maha Songkran World Water Festival 2025
11–15 April 2025
Nationwide
Highlights:
Thailand’s biggest celebration of the year, this expanded Songkran event includes over 100 festivities across Bangkok and the Central, Northern, Northeastern, Southern, and Eastern regions. Each location offers its own mix of tradition and energy—from sacred rituals and temple fairs to music festivals and massive water fights. For a full list of events, visit: Maha Songkran World Water Festival 2025.Laanta Lanta Festival 2025
11-13 April 2025
Baan Sri Raya, Lanta Old Town, Krabi
Highlights:
Experience Lanta’s rich nature and culture: diverse community performances, multicultural charm (Thai Buddhist, Muslim, Chinese, Chao Ley), a small Songkran celebration in Old Town, folk games, live music, local food, crafts, and a Chao Ley boat ceremony. Plus, art, DIY, and recycled art exhibits.Nateen Green Village: Greenmarket at Krabi
11-13 April 2025 (15.00-22.00 Hrs.)
Ban Na Teen Green Village, Ao Nang, Krabi
Highlights:
Join us for a green, eco-friendly experience with a “Go Local, Eat Local, Meet Local” vibe. This is the only event that fully combines local culture and environmental consciousness. You can enjoy delicious local cuisine, participate in DIY activities, Learn batik and tie-dye techniques, roast your own coffee, and more.Colors of Buriram 2025
Now – 16 April 2025 (11.00-21.00 Hrs.)
In front of Chang Arena, Mueang District, Buri Ram
Highlights:
This event features an exhibition of Buriram’s unique Thai fabrics and handicrafts alongside a showcase of the region’s finest food and OTOP products from across Thailand.GCIRCUIT
11 – 14 April 2025
UOB Live Hall and the Tribe Sky Beach Club in the EMSPHERE
Highlights:
A large and very popular gay dance festival that takes place annually during the Songkran festival in Bangkok. It features world-class DJs, themed parties, and extravagant performances.Surat Food Fair 2025
25 April – 3 May 2025
Tapi River Dam, Surat Thani
The post April 2025 Festivals in Thailand: Songkran and Beyond appeared first on TAT Newsroom.
1 April 01 2025Events & Festivalshttps://www.tatnews.org/?p=81621 - Bangkok Remains Operational After Regional Quake Triggers Tremors
Tremors from a regional earthquake were mildly felt in Bangkok on 28 March 2025. Emergency measures were lifted as the city returned to normal operations.
The post Bangkok Remains Operational After Regional Quake Triggers Tremors appeared first on TAT Newsroom.
Situation Overview:
Tremors from a regional earthquake were felt in parts of northern and central Thailand, including the capital, on 28 March 2025 at 13:20 local time. The quake occurred in Myanmar and was mildly felt in Bangkok.Current Status as of 1 April 2025:
Transportation:
Bangkok City Travel:
• BTS Skytrain and the Red Line Mass Transit System (SRT Red Line) are operating as usual.
• MRT Blue and Purple Lines, along with the Yellow and Pink Monorail Lines, are running normally.
• The Airport Rail Link is also operating as usual.
Air Travel:
All Bangkok airports remain operational. Suvarnabhumi Airport—All public transportation systems at the airport are fully operational, and the situation has returned to normal.Rail Travel:
The State Railway is now operating normally. All long-distance train services from Krung Thep Aphiwat Station resumed normally. Further information can be obtained from the Customer Relations Information Center at telephone number 1690, available 24 hours.Road Travel:
• Road travel in Bangkok is open as usual.
• All bridges over the Chao Phraya River remain open. The Bangkok Mass Transit Authority (BMTA) has increased bus services in Bangkok and surrounding areas, operating throughout the night to accommodate travellers.
• Highways connecting to surrounding provinces are operating as usual, such as Rama 2 Road, which connects Bangkok to Hua Hin.Shopping Mall:
All shopping Malls, including Siam Paragon, CentralwOrld, ICONSIAM, King Power, and all shopping centres under the Mall Group and EM DISTRICT, such as Emporium and Emquartier, are now open as usual.Events and Festivals:
All tourism-related services in Bangkok and its surrounding provinces and in all destinations across Thailand are operating as usual.All events and festivals remain as scheduled, including the Maha Songkran World Water Festival at Sanam Luang and the Songkran events planned in destinations up and down the country.
Tourist Assistance Contact Information:
The Thai authorities and the concerned public and private sectors are collaborating their efforts to ensure safety and security for tourists and the general public. Tourists can contact relevant agencies at the contact details below should they need any assistance.Tourist Information Center
Tourism Authority of Thailand (TAT)
(Providing tourist information/Events & Festivals/Travelling around Thailand)
Tel: 1672
Website: www.tourismthailand.orgTourist Police Bureau
Tel: 1155
Website: www.touristpolice.go.thMinistry of Tourism & Sports Tourist Assistance Center (TAC)
(Offering help in the aftermath of natural disasters, assault, accidents, and distress)
Tel: 0 2134 4077
Website: www.mots.go.thDepartment of Consular Affairs
(Passport/Apply for a Thai Visa/Visa requirements)
Tel: 0 2572 8442
Website: https://consular.mfa.go.thState Railway of Thailand
(Train timetables/Ticket booking)
Tel: 1690
Website: www.railway.co.thBangkok Mass Transit Authority (BMTA)
(Bus services in Bangkok)
Tel: 1348
Website: www.bmta.co.thEmergency Call Center (Royal Thai Police)
Tel: 191Immigration Bureau
(Request for extension of stay in Thailand/Alien registration application)
Tel: 1178, 0 2572 8500
Website: www.immigration.go.thThe Transport Company Limited
(Inter-provincial bus services)
Tel: 1490
Website: www.transport.co.thAirports of Thailand Public Company Limited
(Flight schedule/Passenger guides)
Tel: 1722, 0 2132 1888
Website: www.airportthai.co.thDepartment of Highways
(Highway Information)
Tel: 1586
Website: www.doh.go.thNational Disaster Warning Center
Tel: 1784
Website: www.disaster.go.thMedical Emergency Call Center
Tel: 1669Fire and Rescue Department
Tel: 199Information as of 1 April 2025 at 10.00 Hrs.
by the International Public Relations Division, Tourism Authority of Thailand
The post Bangkok Remains Operational After Regional Quake Triggers Tremors appeared first on TAT Newsroom.
1 April 01 2025Situation Updateshttps://www.tatnews.org/?p=81601
