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- TAT promotes “Your Stories Never End” in Hidden Gems Cities through Insta360 X4
The Tourism Authority of Thailand (TAT) is leveraging the “Amazing Thailand: Your Stories Never End” communication concept to promote Hidden Gems destinations through the lens of the latest 8K 360º action camera Insta360 X4.
The post TAT promotes “Your Stories Never End” in Hidden Gems Cities through Insta360 X4 appeared first on TAT Newsroom.
Bangkok, 26 August 2024 – The Tourism Authority of Thailand (TAT) is leveraging the “Amazing Thailand: Your Stories Never End” communication concept to promote Hidden Gems destinations through the lens of the latest 8K 360º action camera Insta360 X4.
TAT in collaboration with Insta360, the leading 360-degree action camera company, recently brought 16 renowned content creators from Taiwan, Hong Kong, Japan, South Korea, Malaysia, and the Philippines on a bespoke trip to explore amazing attractions and unique culture in Trang and Ubon Ratchathani.
Insta360 elevated this story-rich travel experience by empowering influencers to share their amazing adventures and promote these unique destinations, using Insta360 X4 to capture quality 360º videos that immerse viewers in the journey, capturing every angle in clear, sharp detail.
The influencers first gathered in Bangkok on 18 July to immerse themselves in unique travel experiences including wearing traditional Thai period costume, visiting Wat Arun and savouring gourmet Thai dishes from Michelin-rated restaurants on the Thai Bus Food Tour.
From 19-21 July, there were divided into two groups. One travelled to the South to explore the enchanting natural attractions, local culture, and delectable local delicacies of Trang. Another went to the Northeast, or Isan, for the internationally renowned annual Candle Festival and the exceptional cultural, musical and culinary traditions of Ubon Ratchathani.
Their journey with the hashtag #360Thailand can be viewed on Instagram, Facebook, TikTok, and YouTube, via: @pierreliupei, @lilianwang_tw, @oliver_travel_, @hoon2trip, @jwvid, @maimaidesuyan, @knt__films, @torres_pit, @timmy727, @iwalkutake, @yenchingsu, @zarckaroo, @klayheng, @justtravel.official, @akifromjapan, and @annegumiran.
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26 July 26 2024Press Releaseshttps://www.tatnews.org/?p=79727 - August 2024’s Festivals and Events in Thailand
For August 2024, the Royal Thai Navy is organising four of the 12 rehearsals for the Royal Barge Procession for this year’s Royal Kathin ceremony at Wat Arun on 27 October. The month also sees numerous events and festivals happening around Thailand.
The post August 2024’s Festivals and Events in Thailand appeared first on TAT Newsroom.
For August 2024, the Royal Thai Navy is organising four of the 12 rehearsals for the Royal Barge Procession for this year’s Royal Kathin ceremony at Wat Arun on 27 October. The month also sees numerous events and festivals happening around Thailand.
Rehearsals for the Royal Barge Procession
A total of 12 rehearsals on the Chao Phraya River, from the Wasukri Pier to Wat Arun, from 15.00 – 18.00 Hrs.- 1, 8, 15, and 22 August 2024
- 3, 12, 19, and 26 September 2024
- 1 and 10 October 2024
- 15 and 22 October 2024 (full-dress rehearsals)
The public can view the rehearsals at the designated areas along both sides of the Chao Phraya River, from the Rama VIII Bridge to Wat Arun.
See more at: https://www.tatnews.org/2024/07/preparations-for-the-royal-barge-procession-honouring-hm-the-king/SIAM FESTIVAL ON THE ROCK ON THE HILL
2-3 August 2024
Kaze Camp & Coffee
Si Racha, Chon BuriAmazing Muay Thai Experience
- Muay Chaiya
2-4 August 2024
Chaloem Phrakiat 84th Birthday Anniversary Public Park
Chaiya District, Surat Thani - Muay Tha Sao
16-18 August 2024
Wat Yai Tha Sao
Mueang District, Uttaradit - Muay Korat
6-8 September 2024
Meru Bhramathat
Phimai District, Nakhon Ratchasima - Muay Lop Buri
13-15 September 2024
King Narai’s Palace
Mueang District, Lop Buri
See more at: https://www.tatnews.org/2024/07/amazing-muay-thai-experience-continues-to-showcase-legendary-thai-martial-art/
Hua Hin Food Fest 2024
2-4 August 2024
Queens Park 19 rai
Hua Hin, Prachuap Khiri KhanAmazing Beach Life Festival 2024
- Neon Waves in Phuket
2-4 August 2024
Patong Beach, Phuket - Art Paradise in Songkhla
9-11 August 2024
Chalatat Beach
Mueang District, Songkhla
See more at: https://www.tatnews.org/2024/07/amazing-beach-life-festival-promotes-thailand-during-this-green-season/
Rinma Summer Beach 2024
3 August 2024
Sea Sand Sun Hua Hin Resort
Hua-Hin, Prachuap Khiri KhanWHY Festival Carnival Charity
3 August 2024
The Scenery Vintage Farm
Suan Phueng District, RatchaburiAmazing Pai Retreat festival 2024
3-4 August 2024
Puripai Villa
Pai District, Mae Hong SonBalloon Music Festival
3-8 August 2024
Laem sing Beach
ChanthaburiMaelanoi Craft Camp #3
10 August 2024
Herntai Resort
Mae La Noi District, Mae Hong SonAmazing Outdoor Fest 2024
10-11 August 2024
Khun Dan Prakarn Chon Dam
Nakhon NayokAmazing Ladya#3
10-12 August 2024
Ancient Ruins of Wat Khun Phaen
Mueang District, KanchanaburiAmazing Food Festival 2024 @Hua Hin
10-12 August 2024
Phone King Phet Park
Hua Hin Prachuap Khiri KhanTAK Coff Cup 2024
10-12 August 2024
Krathong Sai Park
Mueang District, TakSakaeo Craft Coffee & Friend #2
11-12 August 2024
La Villa Boutique Hotel
Aranyaprathet District, SakaeoAmazing Green Fest 2024
15-18 August 2024
Paragon Hall, Siam Paragon
BangkokPakk Taii Design Week 2024 “The South’s Turn”
17-25 August 2024
Songkhla: Songkhla Old town, Hatyai, Chana District
PattaniVijitr’ lighting extravaganza across Thailand’s 5 regions
- VIJITR @Prachuap Khiri Khan
17-25 August 2024 - VIJITR @Phuket
24 August – 1 September 2024 - VIJITR @Phitsanulok
7-15 September 2024
Krachiao Flower Fields 2024
Throughout August 2024
Pa Hin Ngam National Park and and Sai Thong National Park
Chaiyaphum
See more at: https://www.tatnews.org/2024/06/enjoy-the-blooming-beauty-of-krachiao-flower-field-in-chaiyaphum-this-june-to-august/Summer Sonic Bangkok 2024
24-25 August 2024
IMPACT Challenger Hall, Muang Thong Thani
NonthaburiPhichit Long-boat Racing Festival 2024
30 August – 8 September 2024
Wat Tha Luang
Mueang District, PhichitSporting Events
Krabi Skimboard Competition 2
10 August 2024
Ao Nang Beach
KrabiAKHA Trail 2024
10-11 August 2024
Ban Pha Hi School
Mae Sai District, Chiang Rai12 August Half Marathon Bangkok 2024 Run For Mom
12 August 2024
Queen Sirikit National Convention Center
BangkokB-Quik Thailand Super Series 2024 Race 4
23-25 August 2024
Chang International Circuit
Mueang District,
Buri RamBangkok Airways Lanna Half Marathon 2024
24-25 August 2024
Chiang Mai- Kids Series Race
24 August 2024
Chiang Mai Night Safari - Half-Marathon, Mini-Marathon, Fun Run
25 August 2024
Royal Park Rajapruek
PT Maxnitron Racing Series 2024 Race 3-5
29 August – 1 September 2024
Chang International Circuit
Buri Ram21st Annual Bhumibol Dam International Mountain Bike Competition
31 August 2024
The Shrine of King Taksin the Great-Bhumibol Dam
Tak
The post August 2024’s Festivals and Events in Thailand appeared first on TAT Newsroom.
25 July 25 2024Events & Festivalshttps://www.tatnews.org/?p=79721 - TAT launches “Amazing Thailand Passion Ambassador” initiative
The Tourism Authority of Thailand (TAT), together with TikTok, Thailand and Klook Thailand, announced the “Amazing Thailand Passion Ambassador” initiative, inviting tourists and content creators to share their Thailand travel videos for a chance to win prizes worth more than two million Baht.
The post TAT launches “Amazing Thailand Passion Ambassador” initiative appeared first on TAT Newsroom.
Bangkok, 24 July 2024 – The Tourism Authority of Thailand (TAT), together with TikTok, Thailand and Klook Thailand, announced the “Amazing Thailand Passion Ambassador” initiative, inviting tourists and content creators to share their Thailand travel videos for a chance to win prizes worth more than two million Baht.
Ms. Thapanee Kiatphaibool, TAT Governor, said “The initiative complements the policy outlined by the Minister of Tourism and Sports, Mr. Sermsak Pongpanit, to position Thailand as a Tourism Hub in line with the government’s “Ignite Thailand’s Tourism” vision. It also reflects our PASS strategy, namely Partnership 360, Accelerate Access to Digital World, Subculture Movement, and Sustainably Now, and our ‘Marketing 6.0’ approach. The project is envisioned to stimulate 15,000 trips in the second half of this year, generating both direct and indirect tourism revenue to the Thai economy.”
The “Amazing Thailand Passion Ambassador” initiative invites tourists and content creators to share their meaningful travel experiences in Thailand to inspire viewers to follow in their footsteps and travel more to destinations across all five regions.
Entrants are invited to post their engaging Thailand’s travel videos on TikTok from 1 to 31 August 2024. Winners will be announced on 15 September 2024 via the Amazing Thailand social media accounts.
The video posts must be set to the public and tagged with #AmazingThailandPassionAmbassador, #AmazingThailand, and #PassionAmbassador. The 80 videos with the highest engagement will each receive a travel voucher and 2,000 videos that meet the criteria will receive a complimentary gift.
Ms. Chanida Klyphun, Head of Public Policy – TikTok, Thailand, said “We will encourage top TikTok creators to help promote the project, inviting tourists to become the Amazing Thailand Passion Ambassador by simply using our contenting creating tools to create and share their exiting travel stories. Everyone can be a part of sharing creative culture and helping to boost the Thai economy.”
TikTok has previously partnered with TAT to stimulate travel during Songkran as well as boost the international awareness on the traditional Thai New Year celebrations through livestreaming in Thailand, Vietnam and the Philippines. The #สงกรานต์ (#songkran) and #songkarnmoment achieved UGC content of more than 1.1 million videos and 2.2 million videos, respectively.
TAT has also partnered with Klook Thailand in offering a 10% discount on hotel and car rental bookings and a 12% discount on tourist activities at over 150 partners across Thailand’s five regions. These include Centara Hotels and Regions, Dusit Hotels and Resorts, Thai Rent A Car, Chic Car Rent, Chiang Mai Night Safari, Let’s Relax Spa, Pongyang Jungle Coaster Zipline, Sanctuary of Truth, Columbia Pictures Aquaverse, Nong Nooch Garden, Mahanakhon SkyWalk, and Safari World. Terms and conditions apply.
Ms. Kanokkun Changpun, Associated Director – Marketing Klook Thailand, said “We are confident that the Amazing Thailand Passion Ambassador initiative will help elevate Thailand’s well-earned reputation as a quality tourist destination that offers meaningful travel experiences to tourists from around the world.”
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24 July 24 2024Press Releaseshttps://www.tatnews.org/?p=79715 - “Royal Enfield Amazing Thailand Ride” pushes Thailand as a top motorcycle travel destination
The Tourism Authority of Thailand (TAT) together with Royal Enfield, the global leader in the mid-sized motorcycle segment, launched the 'Royal Enfield Amazing Thailand Ride' motorcycle tour project. The inaugural trip took place from 18-23 July.
The post “Royal Enfield Amazing Thailand Ride” pushes Thailand as a top motorcycle travel destination appeared first on TAT Newsroom.
Bangkok, 23 July 2024 – The Tourism Authority of Thailand (TAT) together with Royal Enfield, the global leader in the mid-sized motorcycle segment, launched the ‘Royal Enfield Amazing Thailand Ride’ motorcycle tour project. The inaugural trip took place from 18-23 July.
Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications, said “This partnership with Royal Enfield reinforces Thailand’s position as a premier travel destination, building on the success of our ‘Amazing Thailand: Your Stories Never End’ campaign. The activity aligns with our strategy to promote the Green Season. So, we are excited to showcase the country’s diverse offerings and unique experiences through the stories of passionate riders.”
The partnership leverages the combined strengths of TAT and Royal Enfield to create unforgettable motorcycle adventures that cater to riders of all levels.
For the inaugural trip, the five-day motorcycle journey welcomed over 12 riders of all experience levels across Asia, including Singapore, Malaysia, the Philippines, Vietnam, Indonesia, and South Korea.
The tour started in Bangkok through the Old Town and Yaowarat Road. Then officially flagged off at TAT Head Office on 19 July, the trip took riders to explore Thai culture, unique experiences, local food, and travel gems along a scenic route from Bangkok to Thailand’s East Coast.
The route highlighted the bustling beach resort destination of Pattaya, Chon Buri, and the natural beauty and cultural heritage of Chanthaburi.
The next trip, scheduled to be held in August, is expected to be even bigger with around 30 riders. This trip will unveil Northern Thailand’s unique cultural and historical treasures, offering riders an unforgettable experience of the hidden gem city of Nan.
Anuj Dua, Head of Business, Royal Enfield APAC, said “We are proud to embark on this exciting journey with TAT, highlighting the synergy between adventure travel and iconic motorcycle culture. Our motorcycles unlock a different perspective, allowing travellers to discover hidden gems and experiences inaccessible by other modes of transportation. We are thrilled to leverage influencer storytelling to showcase the transformative experiences Thailand has to offer.”
By showcasing Thailand’s unparalleled beauty and adventure, the “Royal Enfield Amazing Thailand Ride” motorcycle tour will inspire travellers to explore the country on two wheels and discover a new perspective of its hidden gems.
About Royal Enfield:
Royal Enfield, the oldest motorcycle brand in continuous production, has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible, and fun to ride, a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.
Royal Enfield’s premium line-up includes the stylish Hunter 350, the timeless Classic 350, the Meteor 350 cruiser, the 650 parallel twin motorcycles – New Super Meteor 650, Interceptor 650 and Continental GT 650. The adventure motorcycles – Himalayan adventure tourer and the Scram 411 ADV Crossover, and the all-new iconic Bullet 350. Riders and a passionate community are fostered with a rich profusion of local, regional and international events. Most notable are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and the Himalayan Odyssey, a yearly pilgrimage over some of the most challenging terrain and highest mountain passes.
A division of Eicher Motors Limited, Royal Enfield operates through more than 2,050 stores across all major cities and towns in India and nearly 1,150+ touchpoints in more than 60 countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s two state-of-the-art production facilities are at Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has five modern CKD assembly facilities in Nepal, Brazil, Thailand, Argentina and Colombia. With more than 35% CAGR for the last five years, Royal Enfield is the leader in the global mid-size motorcycle market.
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23 July 23 2024Press Releaseshttps://www.tatnews.org/?p=79708 - The ‘green’ mastermind behind eco-friendly hotels’ sustainability goals
In the fourth of the five CF-Hotels series of articles, we take a look at the key person behind the green operations of three CF-Hotels members, and what makes them different.
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In the fourth of the five CF-Hotels series of articles, we take a look at the key person behind the green operations of three CF-Hotels members, and what makes them different.
These days, travellers base their accommodation choices not just on price, value for money, location, and amenities, but also on hotels’ sustainability and environmental care, including reduction of single-use plastic and greenhouse gas emissions.
Yet, regardless of how well each hotel has established environmental and sustainability policies, its goals cannot be achieved without efficient human resources. This is where the brain behind the effort comes in.
This “green” man (or woman) is the driving force behind each unit achieving the goal of sustainability, which benefits not only the hotel but also travellers and the local community.
Phuket Marriott Resort & Spa, Merlin Beach
Key person: Rawiwan Poongam, Resort Experience Manager and Sustainability Champion
Key message: “We must be both the key and the intermediary in driving and following up on all hotel units under the sustainable environmental policy. We believe that taking care of the environment and community is just as important as creating a memorable experience for our guests.”
Key success: 1,006 solar panels with a peak capacity of 653 kilowatts, capable of cutting carbon dioxide emissions by 489.93 tons per year, plus equipment measuring seawater temperature to gauge the impact of climate change on marine life.
Key point: Solar panels have been installed on the roofs of four buildings within the property covering over 3,000 square meters. The solar panels have been operating since April 2024 and are expected to reduce annual energy use by at least 7% and minimize carbon emissions by up to 489.93 tons per year. This hotel is thought to have the most comprehensive solar panel setup in Phuket.
“Our responsibility is to oversee the hotel’s sustainability policy focused on the most efficient use of energy and resources. We must set goals and ensure we achieve them. We must be both the key and the intermediary in driving and following up on all hotel units under the sustainable environmental policy,” said Rawiwan.
As the sustainability champion, her job is to ensure that the hotel’s green policy is turned into reality through the cooperation of all hotel units and its 300-plus staff.
Phuket Marriott Resort & Spa, Merlin Beach, has been certified as an environmentally friendly hotel (Green Hotel) at the silver level for its sustainability efforts from the Department of Climate Change and Environment since 2023, and the gold level from Travellife since 2022. It became a member of CF-Hotels last year to join the fight against greenhouse gas emissions.
“The hotel’s policy is 100% against single-use plastic. Glass bottles are placed in rooms for guests to refill at any time, while employees have been given water flasks. Any employee caught on the premises with single-use plastic, be it a bag or water bottle, faces a fine of 100 baht,” she said.
“The hotel also has a wastewater treatment system, waste-separation system, and uses [low-energy] LED lights. Computers will automatically turn off if left unused for 15 minutes. We also have a vegetable and herb garden to supply ingredients for employees’ meals and charging stations to promote the use of electric vehicles. The hotel also provides transportation to employees so they do not have to drive themselves to and from work.”
The resort is located on Tri Trang Beach, which boasts crystal-clear waters and beautiful coral reefs. Since 2018, the hotel has been working with the Fisheries Department to keep the beachfront clean and protect corals. It has also set up the Reef Education Center to promote public knowledge and awareness of the marine ecosystem.
“The hotel recently appointed a marine biologist to take care of coastal waters and their diverse marine life. The aim is to inform tourists of the importance of staying out of the sea at low tide. Swimming at this time can destroy the corals. During high tide, we conduct snorkeling tours so people can see for themselves how beautiful the corals are and learn to travel in an eco-friendly way,” she said.
By the end of April, the hotel had also installed undersea temperature and light monitors at a distance of three, six, and 10 meters from the surface of the water to study the impact of climate change on marine life. The hotel has also created the Merlin Butterfly Sanctuary, where people can learn about butterflies and check out different species ranging from the common Mormon (Papilio polytes), the great orange tip (Hebomia glaucippe), and the common birdwing (Troides helena) to the Danaus genutia, with its “tiger stripes” of bright orange and black.
“Since there are a lot of butterflies near the hotel, we have planted more trees, especially citrus trees like lemon, for them to lay their eggs. Now, there are many different species and we also have a butterfly nursery center. In the garden, we grow orchids to use as decoration inside the hotel. We also provide books about corals and butterflies for our guests to read.”
Rawiwan said that these days, travelers increasingly prefer “green” accommodations and pay a lot of attention to eco-friendly activities. For instance, last year 11,042 guests participated in the hotel’s eco-snorkeling tours.
“We believe that taking care of the environment and the community is as important as creating a remarkable experience for our guests,” Rawiwan said.
Veranda Resort Pattaya Na Jomtien
Key Person: Kamol Sangiamwong, Chief Engineer
Key Message: “I support measures on the efficient and most cost-effective way of using electricity to reduce greenhouse gas emissions as much as possible.”
Key Success: Converting to 100% LED bulbs and installing solar panels that reduce power usage by 7-10% while cutting electricity bills by up to 80,000 baht per month.
Key Point: The resort is set to install solar panels by September this year, estimating they will reduce the usage of electricity by 7-10% per month. It also expects that tapping alternative energy will cut its electricity bill by up to 80,000 baht per month. All light bulbs in the hotel have been changed to LED. Veranda won Gold certification as a “green hotel” from the Department of Climate Change and Environment in 2023 and joined the CF-Hotels platform the same year to reduce greenhouse gas emissions as per Greenhouse Gas Management Organization standards.
“The aim each year is to reduce total resource and energy usage by at least 3%. Each unit is required to keep usage statistics every month to calculate the amount of oil, electricity, tap water, and gas used. I carefully monitor these numbers to check if they match the occupancy rate and compare them with data from previous years. I support measures on the efficient and most cost-effective way of using electricity to reduce greenhouse gas emissions as much as possible,” Kamol said.
He also keeps track of purchases of key products like rice, vegetables, fruits, dry food, and seafood to see where they were sourced and how many kilometers they traveled to get to the resort. The aim is to purchase locally to help keep the resort’s carbon footprint low.
“Wastewater is treated and then used to water plants, thus reducing the use of tap water by as much as 3 cubic meters per day. The condition of the wastewater management system and the cleanliness of the grease trap are checked regularly. The water meter, water supply pipe system, and booster pumps are checked twice daily to ensure there are no leaks and the pressure level is good.”
The hotel covers approximately 5-rai (nearly 2 acres), of which 39% is devoted to buildings and structures and 32% to greenery. Trees like banana, coconut, papaya and pong pong (Cerbera odollam) surround the property to add shade while also helping to supply the kitchens. The organic vegetable garden also provides ingredients for the resort restaurants.
Waste, meanwhile, is separated into four types: recyclable, organic, hazardous, and general. Recycled waste earns approximately 2,000 baht per week when sold, while organic waste is used to make fertilizer or bio-extracts.
“Hotels that address environmental issues seriously have a positive impact not just on the property, but also on the neighboring community and society at large. Tourists today pay great attention to this matter and many ask what green projects our hotel is participating in. We display our ‘green’ certifications at the reception desk so that guests can be confident that they are supporting sustainable tourism,” Kamol said.
Ibis Styles Krabi Ao Nang
Key person: Sutan Piromnarg, Hotel Manager
Key message: “We are still new in the ‘green hotel’ business and need to participate in more observation programs and workshops. We also plan to teach our staff about the benefits of green practices, not just in the hotel, but also in their own lives so they can apply them to their daily life and benefit their families and communities.”
Key success: Reducing single-use plastic and food waste, as well as calculating the distance hotel supplies have to travel, to determine how much carbon is generated and also encourage a policy of purchasing locally.
Key point: Ibis Styles Krabi Ao Nang Hotel, a medium-sized three-star hotel with 45 employees, became a member of the CF-Hotels platform in 2023 to join the battle against climate change. The hotel has an environmental committee, with hotel manager Suthan Phiromnak serving as the advisory chairman. The goal is to be certified as an environmentally friendly hotel at silver level this year by the Department of Climate Change and Environment.
“We have little experience in green practices. We began by encouraging employees to check out how neighboring hotels like the Deevana Plaza Hotel have been so successful in implementing their green policies. As a first step, we have started separating and disposing of garbage properly in line with government guidelines, and also participating in sustainable activities held regularly in Krabi,” Sutan said.
The hotel is aiming to cut down on single-use plastic and minimize food waste. It has also installed solar panels in some spots, begun using more eco-friendly products, and is expanding its green space. Plastic signs in guest rooms are being replaced with wood, while waste is being separated for treatment.
“We have started calculating how much carbon is used by suppliers when they deliver products and will use this data to find ways to minimize our carbon footprint. Instead of having supplies delivered to the hotel daily, we may change to just Mondays, Wednesdays, and Fridays.
“In terms of water and electricity savings, our hotel is 12 years old so it will take time to solve certain issues, such as fitting water-saving sanitaryware in all 206 rooms.”
Sutan agrees that tourists nowadays prefer ‘green’ hotels, meaning that resorts must implement environmentally friendly policies that have a positive impact on not just the properties but also the wider community and society.
“We are still new in the ‘green hotel’ business and need to participate in more observation programs and workshops. We also plan to teach our staff about the benefits of green practices, not just in the hotel, but also in their own lives so they can apply them to their daily life and benefit their families and communities.”
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23 July 23 2024Travel Featureshttps://www.tatnews.org/?p=79662 - TTM+ 2024 estimated to generate 4.4 billion Baht worth of economic and business value
The Thailand Travel Mart Plus (TTM+) 2024, held from 5-7 June in Khao Lak, Phang-Nga, is estimated to help generate 4,428.98 million Baht for the Thai economy, based on the survey responses from buyers and sellers attending the event.
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Bangkok, 18 July 2024 – The Thailand Travel Mart Plus (TTM+) 2024, held from 5-7 June in Khao Lak, Phang-Nga, is estimated to help generate 4,428.98 million Baht for the Thai economy, based on the survey responses from buyers and sellers attending the event.
With the theme ‘Amazing Thailand: Your Stories Never End’, the 21st edition of TTM+ heightened Thai tourism direction towards high value and sustainability and reflected the government’s ‘Ignite Thailand’s Tourism’ vision.
Ms. Thapanee Kiatphaibool, TAT Governor, said “Survey response from TTM+ 2024 buyers and sellers showed results that exceeded nearly all the targets set. The performance underscores the confidence in Thailand as a preferred tourist destination.”
TTM+ 2024 recorded a strong turnout with participations of 418 buyers from established and new source markets from 50 countries and 430 sellers from Thailand, surpassing the target of 150 each. Over 100 Thai and foreign media also attended.
The event matched 14,792 business appointments between buyers and sellers, or four times higher than the target of 3,500 appointments.
Specifically, from survey responses by 57% of sellers, the number of business appointments conducted totalled 12,729, or an average of 29.60 appointments. Of these, about 59.60% or 7,585.89 appointments were reported to have secured sales opportunities.
This would convert to 92,472 visitor arrivals to Thailand, or 4,428.98 million Baht worth of economic and business value. The revenue estimation is based on an average of stay of 9.26 days and an average daily spending of 5.172.29 Baht.
Meanwhile, as part of TAT’s push towards more sustainable and net zero tourism, its ‘Zero Waste to Landfills’ activity at TTM+ 2024 successfully separated 2,701.4 kilogrammes of waste for proper disposal process. This helped reduce the greenhouse gas emissions by 1,139.67 kilo carbons, or equivalent to the absorption of carbon dioxide by 126.63 trees per year. The project also donated food to local communities in Phang-Nga.
Next year, the TTM+ will be held in June in Chiang Mai.
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18 July 18 2024Press Releaseshttps://www.tatnews.org/?p=79654 - Amazing Muay Thai Experience continues to showcase legendary Thai martial art
The Tourism Authority of Thailand (TAT) is staging the “Amazing Muay Thai Experience” series of events in its second year. Held between this August and September across the four origins of Muay Thai Boran martial art forms, the event aims to boost cross-regional travel and even out the distribution of tourism income across the country.
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Bangkok, 17 July 2024—The Tourism Authority of Thailand (TAT) is staging the “Amazing Muay Thai Experience” series of events in its second year. Held between this August and September across the four origins of Muay Thai Boran martial art forms, the event aims to boost cross-regional travel and even out the distribution of tourism income across the country.
Ms. Thapanee Kiatphaibool, TAT Governor, said, “The aged-old martial art of Muay Thai is one of Thailand’s national heritages and world-famous elements of Thai culture. It is an integral part of Thailand’s 5F soft-power foundations, which include Food, Film, Fashion, Fight, and Festival, and which portray a vast scope of opportunities for travel experiences in the kingdom.”
The event shines a spotlight on an exciting lineup of Muay Thai-focused events planned throughout the year by the TAT to offer tourists an opportunity to learn more about the Thai martial arts in its country of origin.
The four unique styles of Muay Thai Boran or ancient Thai boxing include Muay Chaiya of the Southern region, Muay Korat of the Northeastern region, Muay Tha Sao of the Northern region, and Muay Lop Buri of the Central Region. They originated in Surat Thani, Nakhon Ratchasima, Uttaradit, and Lop Buri, respectively.
The first event is scheduled in Surat Thani, from 2-4 August, at the Chaloem Phrakiat 84th Birthday Anniversary Public Park in Chaiya District. It will feature the “Muay Chaiya” fighting style, known for its seven outstanding characteristics – the stance, the three-step approach, the wai kru ritual, the outfit, the wrapping of fists with raw ropes, the training drills, and the body as a weapon.
The second event is scheduled in Uttaradit, from 16-18 August, at Wat Yai Tha Sao in Mueang District. It will present the fast and versatile “Muay Tha Sao” fighting discipline, which is a combination of Thai and Chinese martial arts techniques.
The third event is scheduled in Nakhon Ratchasima, from 6-8 September, at the Meru Bhramathat in Phimai District. It will showcase the “Muay Korat” martial art form, which is known for its powerful kicks and punches as well as its wide-angle punch known as “buffalo swing fist”.
The last of the four-event series will take place in Lop Buri, from 13-15 September, at King Narai’s Palace in Mueang District. It will highlight the quick and evasive “Muay Lop Buri” fighting technique.
At each location, Muay Thai lovers and martial arts enthusiasts can enjoy the experience and gain a deeper understanding of the life and philosophy behind the legendary Thai martial arts. They can also learn proper techniques from Muay Thai masters.
As well as the presentation of Muay Thai Boran martial art forms, the programme will feature Muay Thai fights, folk martial art sports such as Muay Tap Chak and May Thale, talisman tattooing, Thai boxing arcade games, and booths offering Muay Thai training courses and equipment. Add to the exhilarating atmosphere are music concerts by Thai artists and a food zone featuring locally famous restaurants and must-try dishes.
For more information, call the TAT Contact Center at 1672 Travel Buddy.
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17 July 17 2024Press Releaseshttps://www.tatnews.org/?p=79652 - WBC Honorary Champion Bridger Walker joins “Amazing Thailand Muay Thai Summer Camp 2024”
The Tourism Authority of Thailand (TAT), in partnership with the World Boxing Council (WBC) MuayThai, EVA Air, and See My Thailand travel agency, announced the “Amazing Thailand Muay Thai Summer Camp 2024” from 16 to 28 July. WBC Honorary Champion Bridger Walker also joins the programme.
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Bangkok, 17 July 2024 – The Tourism Authority of Thailand (TAT), in partnership with the World Boxing Council (WBC) MuayThai, EVA Air, and See My Thailand travel agency, announced the “Amazing Thailand Muay Thai Summer Camp 2024” from 16 to 28 July. WBC Honorary Champion Bridger Walker also joins the programme.
Mr. Siripakorn Cheawsamoot, TAT Deputy Governor for International Marketing – Europe, Americas, Middle East, and Africa, said “The project reiterates the global popularity of Muay Thai martial art as an exhilarating sport and method of self-defence. Last year, the Royal Thai Government declared Muay Thai a leading “soft power” of Thailand’s brand, with significant value and international recognition.”
The inaugural Amazing Thailand Muay Thai Summer Camp 2024 welcomes an exclusive group of 50 participants from the USA to Thailand. The group comprises American children aged 6 to 17 accompanied by parents or adult guardians.
Among the participants is Bridger Walker, who has been awarded WBC’s ‘Honorary Champion’ belt for his brave act of protecting his little sister from a dog attack in 2020 that left scars on his face. Walker, whose passions include boxing sport, is an inspiration behind a new weight class, Bridgerweight, that the WBC created for boxers who are between 200 and 224 pounds (91-102 kg).
Colonel Thanapol Bhakdibhumi, WBC MuayThai President, said “Walker, together with participants of this first Amazing Thailand Muay Thai Summer Camp, will surely gain a deeper understanding of Muay Thai sport. The tailor-made programme offers them an opportunity to train in its country of origin, watch live fights, participate in the sacred Wai Kru ceremony, and enjoy travel activities in Thailand.”
The educational camp-style programme includes Muay Thai training sessions at Superbon Training Center in Bangkok and Fairtex Training Center in Pattaya, a special tournament in Pattaya, and the ‘Wai Kru’ dance ritual and certificate ceremony in Ayutthaya.
Other activities include watching live Muay Thai matches at Ratchadamnoen Stadium and Lumpinee Stadium and sightseeing Thailand’s famous landmarks.
In 2025, TAT plans to also attract participants from the Latin America region, such as Brazil, Argentina, and Mexico, to the Amazing Thailand Muay Thai Summer Camp. Marketing activities will start in January to allow parents or adult guardians time to plan a summer camp for their children.
Mr. Siripakorn said “The Amazing Thailand Muay Thai Summer Camp will be prominently featured in our partner travel agencies’ annual packages. The programme will focus on the opportunity to experience Thai martial art and culture as well as explore an amazing variety of Thai tourism offerings.”
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17 July 17 2024Press Releaseshttps://www.tatnews.org/?p=79639 - Thailand announces longer visa stays to boost economy
Thailand has announced new stimulus visa measures to boost Thai economy through travel and tourism.
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Bangkok, 16 July 2024 – Thailand has announced new visa measures to boost Thai economy through travel and tourism. These include 60-day visa exemption and Visa on Arrival (VOA) schemes, Destination Thailand Visa (DTV), and student visas, which takes effect from 15 July 2024.
Visa Exemption
Thailand will grant visa exemption for nationals of 93 countries and territories, up from 57 countries previously. Visitors under this scheme will be allowed to stay for tourism purposes and short-term business engagements for a period not exceeding 60 days, which can be extended at the Immigration Office for another period not exceeding 30 days.Albania, Andorra, Australia, Austria, Bahrain, Belgium, Bhutan, Brazil, Brunei, Bulgaria, Cambodia, Canada, China, Colombia, Croatia, Cuba, Cyprus, Czech Republic, Denmark, Dominica, Dominican Republic, Ecuador, Estonia, Fiji, Finland, France, Georgia, Germany, Greece, Guatemala, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Korea (ROK), Kosovo, Kuwait, Laos, Latvia, Liechtenstein, Lithuania, Luxembourg, Macao, Malaysia, Maldives, Malta, Mauritius, Mexico, Monaco, Mongolia, Morocco, Netherlands, New Zealand, Norway, Oman, Panama, Papua New Guinea, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, San Marino, Saudi Arabia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Tonga, Trinidad and Tobago, Türkiye, Ukraine, United Arab Emirates, United Kingdom, United States of America, Uruguay, Uzbekistan, and Vietnam.
Visa on Arrival (VOA)
Thailand will allow nationals of 31 countries and territories, up from 19 countries previously, to apply for VOA at the immigration checkpoints on arrival. Visitors under this scheme will be allowed to stay for tourism purposes for a period not exceeding 15 days. The visa fee is 2,000 Baht.Armenia, Belarus, Bhutan*, Bolivia, Bulgaria*, China*, Costa Rica, Cyprus*, El Salvador, Ethiopia, Fiji*, Georgia*, India*, Kazakhstan*, Kyrgyzstan, Malta*, Mexico*, Namibia, Nauru, Papua New Guinea*, Paraguay, Romania*, Russia*, Saudi Arabia*, Serbia, Seychelles, Taiwan*, Tunisia, Uzbekistan*, Vanuatu, and Venezuela.
*Countries/Territories eligible for 60-day visa exemption scheme.
Destination Thailand Visa (DTV)
Thailand is introducing a new visa measure, Destination Thailand Visa (DTV) for remote workers, digital nomads, and freelancers as well as participants of activities – Muay Thai courses, Thai cooking classes, sport training, medical treatments, seminars, and music festivals. Spouses and dependent children of DTV holders will also be eligible.Foreigners who wish to apply for this visa must have a proof of funds or a guarantee of not less than 500,000 Baht for the duration of stay. The visa fee is 10,000 Baht.
DTV holders, together with spouses and dependent children, will be entitled to a five-year stay with multiple entries for cumulative stays not exceeding 180 days, which can be extended for another 180 days.
Student Visa (Non-Immigrant ED Plus)
Thailand is extending the stay for foreign students of higher education to stay for one more year after graduation. They can also find work during the extended period and, if employed locally, could change the type of visa to Non-Immigration B without having to leave Thailand.For more information, please contact the Thai Embassy or consulate in your area of residence.
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16 July 16 2024Visitor Informationhttps://www.tatnews.org/?p=79626 - TAT’s marketing plan 2025 to ignite ‘Amazing Thailand Grand Tourism Year’
The Tourism Authority of Thailand (TAT) has announced the “Amazing Thailand Grand Tourism Year” in its 2025 marketing plan to revitalise Thai tourism to prosperity in alignment with the government’s ‘IGNITE THAILAND’S TOURISM’ vision.
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Bangkok, 15 July 2024 – The Tourism Authority of Thailand (TAT) has announced the “Amazing Thailand Grand Tourism Year” in its 2025 marketing plan to revitalise Thai tourism to prosperity in alignment with the government’s ‘IGNITE THAILAND’S TOURISM’ vision.
The annual TAT Strategic Direction for 2025 conference was presided over by H.E. Mr. Sermsak Pongpanit, Thailand’s Minister of Tourism and Sports. Also present were Ms. NatthriyaThaweevong, TAT’s Chairperson of the Board, officials and figures from the Thai public and private tourism sectors, and members of the media.
Ms. Thapanee Kiatphaibool, TAT Governor, said, “Recognising 2025 as another challenging year, TAT will be putting our best efforts into driving demand and shaping supply to accelerate Thailand’s tourism ecosystem. Our ambition is to highlight Thai tourism’s pivotal role as a key driver of the country’s prosperity and socio-economic development while securing the kingdom’s position as a world-class tourist destination.”
Reiterating the importance of tourism for the Thai economy, TAT has set a target of no less than a 7.5 per cent increase in tourism revenue for 2025, or 1.7 times higher than Thailand’s GDP growth forecast for the year. This is based on the ‘best case scenario’ of 39 million international visitors and more than 205 million domestic trips. The international market is earmarked to achieve more than 80 per cent growth over 2024.
In 2025, “Thai Charms” and “Hidden Gem Cities” will be the highlight products to inspire more travel across the country. The ‘five must-do activities’ will be diversified, including Must Taste – Thai food, Must Try – Muay Thai, Must Buy – Thai fashion and local products, Must Seek – new destinations and new travel experiences, and Must See – Thai festivals. City marketing approach will be used to promote Hidden Gems destinations, which will become a new engine to achieve a better distribution of tourism income and even out the high seasonality factor.
For the international market, the focus is on driving growth in 23 potential markets worldwide that account for more than 80 percent of the total number and revenue from foreign tourists in 2024. The aim is to increase the number of 7-digit markets to 13 markets in 2025.
TAT will continue to push for increased seat capacity in Thailand by increasing flights on current routes and adding new routes for both regular and charter flights. It will promote “Hidden Gem Cities” and “Thai Charms” that align with tourists’ needs and preferences in international markets. The strategy will also capitalise on the popularity of series, movies, and music videos filmed in Thailand among Fandoms.
For the short-haul international market, TAT has segmented visitors into New Gen and Sub-segments. Promotions will be rolled out to capture a new generation of travellers from China, Japan, South Korea, Taiwan, and Hong Kong. Meanwhile, marketing activities will be launched to drive the travel demand of the Millennials, Families, and High-Disposable Income travellers, including the shopping mania group from ASEAN, as well as self-drive and train travellers from Malaysia, Singapore, and China.
Particularly for the Chinese market, in 2025, TAT will celebrate the 50th anniversary
of Thai-Chinese relations with activities at government-to-government, business-to-business, and people-to-people levels between the two countries. These include “Nihao month,” inviting world-renowned influencers and celebrities to Thailand, organising joint promotions with partners, and “Chinese Passport Special Deals” activities to stimulate travel, increase spending, and extend the stay of Chinese tourists from both major and secondary cities in China.For long-haul Markets: Europe, Africa, the Middle East, and America, the focus will be on expanding the quality tourist market and restoring flight capacity and frequency. The strategy aims to establish new market areas and create awareness of tourism products and services.
The emphasis will be placed on expanding the quality leisure market segment, especially for first-time visitors from the UK, Ireland, Western Europe, and Western Balkan. Equally important are the new generations of travellers from the Americas and Canada, including Gen-Z, Millennials, Asian Americans, DINKs, and LGBTQs, as well as luxury travellers from the six Arab countries.
For the international market, TAT will continue to leverage the “Amazing Thailand: Your Stories Never End” communication concept to inspire visitors to become storytellers, sharing their lasting memories and motivating others to seek out their own memorable stories in Thailand.
For the domestic market, TAT will stimulate Thais to make spontaneous trips and travel more domestically through the “Create Your Great Moment Now” communication concept. Key magnets will include big events and local events, ranging from local festivals to music events and sports tournaments. In addition, activities will be rolled out to promote and enhance the value of Thai soft powers and inspire the sub-culture segment to explore local experiences in destinations across all five regions.
Northern Region invites visitors to experience the charms of the northern yesteryears that perfectly blend creativity and sustainability through food, crafts, and wellness activities.
Northeastern Region opens up to local food experiences through gastronomy tourism, and enjoy the fun of festivals and traditions that tell the story of the local way of life.
Central Region leverages the Central charms, cultural heritage, faith, and food.
Eastern Region recommends outdoor sports activities, delicious fruits, and fresh seafood.
Southern Region highlights wellcation travel and carbon-neutral tourism while immersing oneself in the nature of both coasts.
The globally recognised “Amazing Thailand” brand will be heightened in line with the goal of Thailand achieving high value and sustainable tourism growth. This will be done alongside the development of the supply chain to incorporate it into sustainable marketing processes through important projects such as TAT’s Sustainable Tourism Goals (STGs) STAR Rating System, CF-Hotels Platform, and Thailand Tourism Awards. These projects will push entrepreneurs to be more active and advance to the global sustainability stage, recognised by international awards and standards.
The year 2025 will be the Amazing Thailand Grand Tourism Year, marking a more robust era for Thai tourism. TAT would like to send a Grand Invitation to tourists worldwide to experience Thai charms and diverse products. With Grand Collaboration, visitors can expect warm hospitality from partners and locals who are eager to deliver exceptional tourism experiences. The year also promises Grand Privileges and Grand Festivities, offering happiness through celebrations and festivals. TAT encourages tourists to create Grand Moments that will leave a are meaningful, and environmentally conscious memories to be shared as future stories.
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15 July 15 2024Press Releaseshttps://www.tatnews.org/?p=79624
