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ARAYA debuts new future-ready industrial and logistics hub
ARAYA launches its multifunctional Industrial and Logistics Hub in Thailand, featuring LEED-certified
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Les mer >>>Visa appoints Anthony Watson as Country Manager for Thailand
Visa has appointed payments expert, Anthony Watson as Country Manager for Thailand, effective 9 February.
The post Visa appoints Anthony Watson as Country Manager for Thailand appeared first on The Story Thailand.
Les mer >>>OR reports 47.8% net profit surge in 2025 despite revenue dip
OR reports a 2025 net profit of 11.3 billion baht, up 47.8% YoY. Strong margins in aviation fuel and Café Amazon
The post OR reports 47.8% net profit surge in 2025 despite revenue dip appeared first on The Story Thailand.
Les mer >>>AIS unveils ‘AISpace,’ making AI ecosystem accessible for all
AIS launches AISpace, Thailand's first AI hub, featuring global partners like Microsoft and Google.
The post AIS unveils ‘AISpace,’ making AI ecosystem accessible for all appeared first on The Story Thailand.
Les mer >>>TrueBusiness partners SoftBank to advance AI and 5G for Thai enterprises
TrueBusiness and SoftBank Corp. announce a strategic partnership to develop AI Cloud and 5G solutions, aiming to position Thailand as a regional digital innovation hub.
The post TrueBusiness partners SoftBank to advance AI and 5G for Thai enterprises appeared first on The Story Thailand.
Les mer >>>AIS secures high ESG Ratings from MSCI and SET
AIS receives an AA ESG Rating from MSCI and an AAA rating from the Stock Exchange of Thailand
The post AIS secures high ESG Ratings from MSCI and SET appeared first on The Story Thailand.
Les mer >>>ThaiNamthip Coca-Cola appoints Peeyush Sharma as president
ThaiNamthip Corporation Public Company Limited (TNCC) announced the appointment of Peeyush Sharma as President of ThaiNamthip Coca-Cola
The post ThaiNamthip Coca-Cola appoints Peeyush Sharma as president appeared first on The Story Thailand.
Les mer >>>My RSS Feed
- ARAYA debuts new future-ready industrial and logistics hub
ARAYA launches its multifunctional Industrial and Logistics Hub in Thailand, featuring LEED-certified
The post ARAYA debuts new future-ready industrial and logistics hub appeared first on The Story Thailand.
ARAYA – The Eastern Gateway, Thailand’s first fully-integrated smart industrial estate, has officially launched ARAYA Industrial and Logistics Hub. This new multi-functional ready-built factory and warehouse business model features adaptable spaces designed to serve as manufacturing facility and warehouse within a single location. The initiative drives the nation’s industrial and logistics sectors, reinforcing the project’s commitment to developing infrastructure for swift global supply chain adaptation and enhanced Thai competitive capabilities. It aligns with the Smart Industrial Estate policy and supports digital sector investment, positioning Thailand as a significant regional supply chain hub.
Kamonkarn Kongkathong, Managing Director of ARAYA Land Development Company Limited, stated, “The launch of ARAYA Industrial and Logistics Hub directly addresses current and evolving global supply chain demands for ‘speed, reliability, and accessibility’. From this strategic, well-connected location, we are well positioned to serve as a primary nationwide distribution hub that will enhance long-term supply chain efficiency and integrate seamlessly within the Eastern Economic Corridor’s industrial-tech ecosystem.”
ARAYA Industrial and Logistics Hub’s ready-built factory and warehouse has a total building area of 23,639 sqm, comprising a 20,835 sqm warehouse space with an additional 2,804 sqm two-storey office space. The design accommodates both small and large logistics and 3PL businesses, as well as operations requiring speed, precision and complex management systems. Its building specifications meet international standards, supporting efficient operations, including:
- Building Structure: An internal clear height of 12 metres provides maximum storage capacity. The burnished floor has a load capacity of 3 tons/sqm, with a raised floor height of +1.30 metres to facilitate convenient goods loading and unloading.
- Comprehensive Loading and Unloading Systems: Features two loading bays, two dock levelers, and one ramp access.
- Traffic and Transportation Management: The project incorporates systematically designed internal traffic routes, with designated zones for trucks, employee vehicles, and parking areas, thereby enhancing safety and transportation efficiency. It accommodates both 6-wheeled trucks and large trailers.
- Sustainability and Energy Efficiency: The building is designed as a LEED certified Warehouse/Factory, utilizing energy-efficient LED 400 lux lighting, with natural light via skylight (translucent roof sheet) and natural, cross-flow ventilation. Insulated metal sheet roofing further contributes to energy reduction with low environmental impact.
- Office Space and Facilities: A two-story office space offers flexible functionality, serving as an office area and adaptable for use as a showroom, depending on business requirements.
ARAYA – The Eastern Gateway project is progressing well, with plans to expand its industrial estate area from 1,891 rai to more than double to 3,800 rai by 2026. This expansion serves to accommodate investments in key national target industries such as advanced manufacturing, logistics & supply chain, digital technology, and data-driven industry, aligning with Thailand’s new economic direction. The project has attracted leading global companies, including Infineon Technologies Manufacturing (Thailand) Co., Ltd. (IFMT) in the semiconductor sector, MR. D.I.Y. in logistics, prominent electronics firms and data centre groups from China and Taiwan, and leading food and beverage businesses from Europe, reinforcing our potential as a regional industrial and technology hub.
“ARAYA – The Eastern Gateway has been developed with advanced, future-ready infrastructure to support seamless business start-ups. We are confident that our strong foundation and highly flexible supply chain connectivity will enable our clients’ businesses to achieve sustainable success, regardless of shifts in global trade dynamics,” concluded Kamonkarn.
SYNNEX unveils 2026 strategy: Transforming into a ‘Technology Empowerment Partner’
BOI rings in 2026 with seven data center approvals bolstering Thailand’s digital future
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17 February 2026Businesshttps://www.thestorythailand.com/?p=180450 - Visa appoints Anthony Watson as Country Manager for Thailand
Visa has appointed payments expert, Anthony Watson as Country Manager for Thailand, effective 9 February.
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Visa has appointed payments expert, Anthony Watson as Country Manager for Thailand, effective 9 February.
Anthony brings more than 15 years of experience with Visa, having first joined the company in Melbourne in 2009. Over the course of his career, he has held senior leadership roles across Client Services, Product & Solutions, Sales and Strategy, supporting multiple markets across Asia Pacific. He spent the past nine years as a country manager, including five years leading Visa’s business in Sri Lanka and the Maldives—where he strengthened Visa’s presence and helped advance the adoption of digital payments—before overseeing New Zealand and the Pacific Islands.
Anthony Watson, Country Manager for Thailand, said, “Thailand is at an exciting inflection point in its digital payments journey, with innovation accelerating across every part of the ecosystem. I am energised by the opportunity to lead the Visa team and work alongside our clients, regulators and partners to drive and shape the future of payments. Having led teams across different markets in Asia Pacific, I look forward to collaborating with our partners in the country to drive momentum — enabling more seamless commerce, advancing financial inclusion, and supporting the country’s ambitions for a smarter, secure and more connected economy.”
Serene Gay, Group Country Manager for Regional Southeast Asia and SVP, Global Clients & Acquirers for Asia Pacific at Visa, said, “Anthony is a well-respected leader who has successfully guided teams across several diverse markets in Asia Pacific. His experience leading countries at different stages of digital payments development will enable him to look at the opportunities and nuances within Thailand’s ecosystem. He has worked closely with banks, fintechs, regulators and industry partners across the region, and brings a thoughtful and collaborative approach to working with our stakeholders across the country and support Thailand’s next phase of growth.”
OR reports 47.8% net profit surge in 2025 despite revenue dip
TrueBusiness partners SoftBank to advance AI and 5G for Thai enterprises
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17 February 2026Press Releasehttps://www.thestorythailand.com/?p=180448 - OR reports 47.8% net profit surge in 2025 despite revenue dip
OR reports a 2025 net profit of 11.3 billion baht, up 47.8% YoY. Strong margins in aviation fuel and Café Amazon
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OR reported sales and service revenue of 658,723 million baht in 2025, representing a 9.0% year-on-year decline mainly attributable to weaker performance in the Mobility and Global business groups. Nevertheless, the Lifestyle business remained a key growth driver. Through effective cost and operating expense management, OR achieved a net profit of 11,304 million baht, an increase of 3,654 million baht, or 47.8% year-on-year, reflecting the resilience of its business structure and its ability to generate returns amid challenging market conditions.
M.L. Peekthong Thongyai, Chief Executive Officer of PTT Oil and Retail Business Public Company Limited (OR), commented on the Company’s 2025 performance, stating that the sales and service revenue amounted to 658,723 million baht, declined by 65,235 million baht, or9.0%, compared to 2024, in line with lower global oil prices and reduced sales volumes.However, the Company continued to enhance operational efficiency and manage costs effectively, resulting in EBITDA of 20,357 million baht, an increase of 2,691 million baht, or 15.2% year-on-year.This improvement was primarily driven by the Mobility business, supported by a higher average gross margin per liter, particularly from aviation fuel and diesel.
Meanwhile, the Lifestyle business delivered stronger performance, led by improved gross margins in the food and beverage retail segment, especially Café Amazon, which continues to benefit from strong consumer demand. In addition, operating expenses were well controlled following the discontinuation of underperforming businesses in 2024.
For Q4/2025, OR reported sales and service revenue of 155,535 million baht, representing a 1.3% quarter-on-quarter increase, supported by seasonal factors. The Mobility business recorded higher revenue from increased sales volumes, particularly aviation fuel and diesel. The Lifestyle business saw revenue growth across both food and beverage retail and other retail segments. Conversely, the Global business experienced a revenue decline due to slower sales volumes in certain countries. During the quarter, OR generated EBITDA of 4,443 million baht and a net profit of 2,078 million baht, a decrease from the previous quarter due to higher operating expenses. Overall, in 2025, OR achieved a net profit of 11,304 million baht, an increase of 3,654 million baht, or 47.8% year-on-year, equivalent to earnings per share of 0.94 baht.
OR remains committed to driving the organization under a sustainable growth concept
,by leveraging technology and innovation across its value chain. The Company continues to strengthen its Lifestyle business end-to-end, enhance operational efficiency in the Mobility business, and prudently manage risks in the Global business. These efforts aim to elevate customer experience, unlock new business opportunities, and deliver shared value to society, communities, and the environment. OR will continue developing its ecosystem into a platform that seamlessly connects all lifestyles, supports future transitions, and delivers stable, long-term growth, M.L. Peekthong concluded.AIS unveils ‘AISpace,’ making AI ecosystem accessible for all
TrueBusiness partners SoftBank to advance AI and 5G for Thai enterprises
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11 February 2026Businesshttps://www.thestorythailand.com/?p=179969 - AIS unveils ‘AISpace,’ making AI ecosystem accessible for all
AIS launches AISpace, Thailand's first AI hub, featuring global partners like Microsoft and Google.
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AIS has announced a major step forward in driving the country through AI with the launch of “AISpace” under the concept of “An AI hub for Thai people.” Positioned as the first and only platform of its kind in Thailand, AISpace brings together AI technologies from leading global partners—such as SparkChat, Alisa AI, Microsoft 365, BigBot, Replika, and Google Gemini—so customers across all segments, both individual customers and enterprises, can conveniently choose and access AI solutions easily in one place at affordable prices.
AISpace offers exclusive deals for AIS customers and supports payment via AIS billing, helping remove barriers to adoption and making it easier to start using AI services. AIS is advancing a nationwide AI ecosystem to improve quality of life, strengthen business capabilities, and accelerate sustainable growth of Thailand’s digital economy. In an era where AI is transforming every industry,
Saran Phaloprakarn, Head of Mobile and Consumer Product Business Unit of AIS, said: “Over the years, AIS has been committed to driving AI across every dimension—from empowering employees and digital talents, upgrading our network toward an Autonomous Network with real-time responsiveness, and developing innovative products and services such as AiCAM and an AI Call Center, to engaging the new generation in creating innovations to support vulnerable groups. Today, we see an important opportunity to use AI to further enhance the digital lives of Thai people. Although AI plays a role across all industries, real-world use still faces challenges, including high costs from subscribing to multiple platforms and concerns over data security.
AIS is therefore moving forward with an AI-Powered Network Ecosystem that combines the power of AI with an intelligent network so AI can operate at full potential in a secure and trustworthy way. We have developed AISpace, which is more than a platform—it is an ‘AI hub for Thai people.’ It curates AI technologies from world-class partners into one place, making it easy for both individuals and organizations to choose solutions suited to their needs, at accessible prices, with payment through AIS bills to reduce adoption barriers. We believe AI is not here to replace people, but to elevate human potential, create new opportunities, and accelerate real-world AI adoption in everyday life and business—driving Thailand toward a sustainable digital economy.”
“AISpace” for Individual Customers and Enterprises
For individual customers
AISpace supports a wide range of AI services, including:
- SparkChat: A hub that aggregates leading AI models from around the world in one place. Users can compare results and benefit from a recommendation system that suggests models suited to specific tasks such as writing, graphic design, video creation, and data analysis—along with AI Agents designed for Thai users to help work faster. Payments can be made securely via AIS billing without requiring a credit card. Exclusive for AIS customers: starting at 399 THB/month (regular price 599 THB/month). Subscriptions will be available starting on 18 February 2026.
- Alisa AI: A Thai generative AI designed as a teen-friendly companion for learning and lifestyle. It supports schoolwork, projects, and creative tasks in a safe and responsible way. AIS customers on ZEED 5G postpaid who open a new number or port in receive Alisa AI Premium free for 3 months. From month 4 onward, users can continue at a special price of 220 THB/month (regular price 420 THB/month).
- Microsoft 365 Copilot: Enhances both work and everyday life with AI that helps draft and summarize documents, create presentations, analyze spreadsheets, and manage emails and meetings—reducing repetitive tasks and improving accuracy for work and study. Starting at 2,099 THB/year.
AIS also plans to introduce additional AI packages from partners in the future, such as BigBot, Replika, and Google Gemini, to broaden options and enhance user experiences across more use cases.
For enterprise customers
AISpace has been designed to support AI adoption in organizational contexts with a strong focus on data security and privacy, ensuring internal information remains protected. It aims to help employees at all levels work more efficiently through solutions that address productivity, customer experience, and enterprise infrastructure, including:
- Microsoft 365 Copilot Business: An intelligent AI assistant that enhances Microsoft 365 apps already in use—boosting productivity, unlocking creativity, and enabling faster, smarter ways of working.
- Google Workspace with Gemini (All-in-One): A business solution from Google combining work applications with an AI assistant included in every package, helping organizations work more smoothly, communicate effectively, collaborate efficiently, and operate with greater agility.
- AIS AI Voicebot: Provides 24/7 customer care and communication, reduces contact center workload, delivers fast and accurate responses, scales with business growth, and ensures consistent customer experiences.
- AIS Cloud: Thailand-based cloud infrastructure that supports data management, AI processing, and model development securely—aligned with data sovereignty requirements and enabling scalable AI ecosystems within enterprises.
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10 February 2026Ai/Big Datahttps://www.thestorythailand.com/?p=179945 - TrueBusiness partners SoftBank to advance AI and 5G for Thai enterprises
TrueBusiness and SoftBank Corp. announce a strategic partnership to develop AI Cloud and 5G solutions, aiming to position Thailand as a regional digital innovation hub.
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TrueBusiness has announced a strategic partnership with SoftBank Corp., a Japan-based telecommunications company, to jointly explore and develop digital technology solutions for enterprise customers in Thailand.
Under the agreement, True Corporation and SoftBank will collaborate on business development by combining their respective products, services, and technologies. The partnership aims to support the development of digital infrastructure and enterprise solutions aligned with global standards, with a focus on AI-related technologies.
The collaboration will be guided by three main areas:
- Tailored Global Solutions, Delivered Locally: Leveraging SoftBank’s global vendor ecosystem and True’s seamless connectivity to deliver bespoke enterprise digital services that address real-market challenges with tangible impact.
- Comprehensive End-to-End Execution: Elevating enterprise services through a full-lifecycle approach—from conceptual design to deployment—combining TrueBusiness’s trusted connectivity and service excellence with SoftBank’s expertise in global tech consulting and sourcing world-class consultancy.
- Future-Ready Innovation with Regional Impact: Long-term committing to continuous innovation and investment in AI Cloud and 5G, positioning Thailand as the center of the regional digital economy.
Dr.Teeradet Dumrongbhalasitr, Chief Business Officer, True Corporation Plc, said “Our partnership with SoftBank represents a pivotal milestone in our quest to harmonize with global leaders. It underscores our commitment to elevating innovation and service standards for our enterprise clients. By synthesizing SoftBank’s global best practices with True Corporation’s nationwide cutting-edge infrastructure and profound market intelligence, we are confident this collaboration will serve as a catalyst for Thai organizations to achieve concrete digital transformation and drive sustainable economic growth through accessible, high-impact technology.”
Kimimasa Kudo, Vice President, Head of Global Business Division at SoftBank Corp., stated “Establishing a robust AI ecosystem in Thailand aligns seamlessly with our mission. We aspire to introduce global innovations that enhance the innovative and leadership capacities of Thai businesses in this digital era. We believe in True Corporation’s potential as a strategic partner to foster ‘Integrated Innovation,’ enabling Thai enterprises to scale and spearheading ASEAN’s digital economic growth with Thailand at its core.”
Through this partnership, Thai enterprises are expected to gain unprecedented access to technological excellence via SoftBank’s ecosystem—ranging from cutting-edge AI platforms to tailor-made digital solutions—complemented by TrueBusiness’s seamless end-to-end service integration and after-sales support. This holistic approach not only ensures agility and accelerated ROI but also fortifies businesses against future disruptions, ensuring a sustainable and competitive presence in the global arena.
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10 February 2026Press Releasehttps://www.thestorythailand.com/?p=179899 - AIS secures high ESG Ratings from MSCI and SET
AIS receives an AA ESG Rating from MSCI and an AAA rating from the Stock Exchange of Thailand
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Advanced Info Service Public Company Limited (AIS) has received an MSCI ESG Rating of AA, placing the company in the “ESG Leader” category. AIS is the only Thai telecommunications company to obtain this rating from MSCI (Morgan Stanley Capital International), reflecting its management of environmental, social, and governance (ESG) risks and opportunities relative to global industry peers.
In addition, AIS has been assigned an ESG Rating of AAA by the Stock Exchange of Thailand (SET), the highest level under the SET assessment framework. The rating reflects the company’s business operations in areas of responsibility, transparency, and corporate governance across its value chain.
AIS operates under a sustainability framework that integrates ESG considerations into business strategy, governance structure, and risk management processes. The company applies digital technology across its operations while addressing environmental and social factors related to its activities.
The recognition from both MSCI at the international level and the SET at the domestic level highlights the role of ESG integration in AIS’s long-term business planning and value creation, as assessed by capital market institutions in Thailand and abroad.
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4 February 2026Press Releasehttps://www.thestorythailand.com/?p=179403 - ThaiNamthip Coca-Cola appoints Peeyush Sharma as president
ThaiNamthip Corporation Public Company Limited (TNCC) announced the appointment of Peeyush Sharma as President of ThaiNamthip Coca-Cola
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ThaiNamthip Corporation Public Company Limited (TNCC) announced the appointment of Peeyush Sharma as President of ThaiNamthip Coca-Cola, effective February 1, 2026. In this role, he will oversee the overall business operations of ThaiNamthip Coca-Cola, a bottling partner of The Coca-Cola Company in Thailand, responsible for 63 provinces.
Peeyush brings more than 22 years of experience working within the Coca-Cola system, where he has held leadership roles across several markets. Prior to his appointment at ThaiNamthip Coca-Cola, Khun Peeyush was General Manager, Commercial Execution and Strategic Planning at Swire Coca-Cola Southeast Asia, Hong Kong and Taiwan Region, which also includes Thailand.
Previously, he served as Chief Executive Officer of Coca-Cola Beverages Vietnam Limited Liability Company. He also held various senior leadership and general manager roles at Hindustan Coca-Cola Beverages in India, driving organizational transformations.
With his extensive experience and deep expertise within the Coca-Cola system at a global level, he will lead ThaiNamthip Coca-Cola, a leader in Thailand’s beverage industry — to accelerate growth, advance strategic priorities, and strengthen the company’s long-term sustainable performance.
BPP shareholders approve BANPU merger and $230M U.S. power asset divestment
TAT unveils Lalisa ‘LISA’ Manobal as Amazing Thailand Ambassador
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3 February 2026Press Releasehttps://www.thestorythailand.com/?p=179274 - BPP shareholders approve BANPU merger and $230M U.S. power asset divestment
BPP shareholders approve a strategic merger with BANPU and a $230 million divestment of U.S. power assets.
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Shareholders of Banpu Power Public Company Limited (BPP) approved the amalgamation with Banpu Public Company Limited (BANPU) and the partial divestment of a 25% membership interest in BKV-BPP Power LLC at the Extraordinary General Meeting of Shareholders (EGM) No. 1/2026 held on 29 January 2026.
The amalgamation resolution was approved by 99.99% of votes cast by shareholders attending the meeting and eligible to vote, while the divestment of the membership interest received approval from 99.87% of votes.
Issara Niropas, CEO of BPP, said, “The approval obtained at this Extraordinary General Meeting reflects shareholders’ confidence in the future growth direction of the new company. We are confident that this major strategic transition will drive strong structural business growth, in line with Banpu Group’s strategic direction, enabling the company to operate in alignment with the evolving energy landscape and to deliver long-term added value for shareholders following the amalgamation.”
The Board of Directors has also approved Banpu Minerals Company Limited (BMC) to act as the share purchaser for shareholders who dissent from the amalgamation, at a price of THB 11.50 per share, based on the last traded price of BPP shares on the Stock Exchange of Thailand (SET) on 28 January 2026, prior to the Extraordinary General Meeting. Dissenting shareholders will have the right to sell their shares to the share purchaser within 14 days after receiving the offer to purchase such shares from the share purchaser. Any dissenting shareholders who do not sell their respective shares to the share purchaser within the prescribed period will be allocated shares in the new company upon completion of the amalgamation registration.
Following the completion of the share purchase from shareholders who dissent from the amalgamation in accordance with the prescribed process in Q2/2026, trading of BPP and BANPU shares will be temporarily suspended for approximately 10 days to facilitate the share allocation process and to convene a Joint Shareholders’ Meeting of BPP and BANPU to consider key agenda related to the amalgamation transaction. Thereafter, the new company will be established and listed on the SET within Q3/2026. BPP shareholders will be allocated shares in the new company based on the final share swap ratio of 1 existing BPP share to 0.80208 shares of the new company, without any further action required from shareholders.
The partial divestment of the BKV-BPP membership interest was completed on 30 January 2026, with a consideration of approximately USD 230.3 million (equivalent to THB 7,162 million*). The transaction was settled through a payment of approximately USD 115.1 million in cash (equivalent to THB 3,580 million*) and 5,315,390 newly issued shares of BKV Common Stock at a reference price of USD 21.66 per share, which was the volume-weighted average price of BKV Common Stock during the twenty (20) consecutive trading-day period ended 28 October 2025. BPP will retain a 25% stake in the joint venture to preserve its strategic position in the U.S., which is a key market where electricity demand continues to show sustained growth.
“This transaction forms part of Banpu Group’s strategic plan to elevate BPP into a leader in utility-scale power and integrated businesses under ‘Power+’, one of the Banpu Group’s core business pillars operating as a power pure-play platform across the entire energy value chain and supports the future energy transition. At the same time, the partial divestment of the BKV-BPP membership interest will help reflect the true market value of the assets in the U.S. and pave the way for new investment opportunities in high-potential projects to drive sustainable growth,” Issara Niropas concluded.
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2 February 2026Press Releasehttps://www.thestorythailand.com/?p=179177 - True partners with Royal Thai Police to disrupt transnational call center gangs
True Corporation and Royal Thai Police launch a joint roadmap to combat transnational call center scams
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True Corporation is supporting Royal Thai Police efforts to strengthen cybersecurity, with senior executives meeting the Commissioner-General of the Royal Thai Police to exchange deep intelligence and collaborate on dismantling transnational scam operations. The company has implemented strict measures to shut down internet and mobile signals along border areas with Cambodia, Myanmar, and Laos with full enforcement to prevent unauthorized cross-border use. At the same time, True is leveraging AI technology to tighten SIM registration controls and deploying “True CyberSafe,” an AI-powered automated cybersecurity protection system, to safeguard True and dtac customers from online threats at no additional cost.
On January 30, 2026, senior executives from True Corporation Plc., led by Sigve Brekke, Group Chief Executive Officer; Khurrum Ashfaque, Chief Network Officer; and Chakkrit Urairat, Chief Regulatory and Government Relations Officer, met with Pol. Gen.Kitrat Phanphet, Commissioner-General of the Royal Thai Police, and Pol. Lt. Gen.Jirabhop Bhuridej, Assistant Commissioner General of Royal Thai Police, Director of Anti Cyber Scam Center (ACSC) under Police Cyber Task Force (PCT), Royal Thai Police. The meeting aimed to establish a joint roadmap to disrupt cross-border online crime through intelligence sharing and coordinated operations.
Statistics from Thai Police Online show that cybercrime continues to escalate, with more than 1,000 new cases reported daily and financial losses exceeding THB 80 million per day for Thai citizens. Scam operations have evolved into a complex global threat, with major scam compounds reportedly located in neighboring countries including Cambodia, Myanmar, and Laos, numbering in the hundreds.
In response, True Corporation has pledged full support to law enforcement and the government by cutting off communication channels – both fiber internet and mobile signals – along border areas with full enforcement, effectively disrupting connectivity between criminal networks and potential victims in Thailand.
Under this collaboration, True Corporation and the Royal Thai Police will integrate deep intelligence to dismantle “scam compounds” used by criminal networks to defraud Thai citizens. True will establish a war room to support these efforts, with the initiative including proactive surveillance to detect and shut down networks utilizing SIM box devices, as well as AI-driven analysis of abnormal calling and SMS patterns to stop fraudulent activities before they reach the public.
In addition, True Corporation has strictly complied with directives from the National Broadcasting and Telecommunications Commission (NBTC) by enforcing stringent controls over network towers in high-risk border areas to decisively prevent unauthorized cross-border signal usage.
Beyond proactive enforcement, True Corporation is placing equal emphasis on prevention by strengthening SIM sales and registration processes. The company is applying AI and data analytics to assess registration risks and prevent illegal use. Customer protection has also been enhanced through “True CyberSafe,” an automated cybersecurity solution available to all True and dtac customers. The system instantly blocks malicious links and high-risk URLs from SMS messages and websites without requiring customers to download an application or pay additional fees.
True Corporation believes that this proactive partnership with the Royal Thai Police will play a critical role in reducing cyber threats faced by the public, minimizing financial losses, and reinforcing confidence in Thailand’s digital economy for sustainable growth. The company reaffirmed its commitment to advancing initiatives that prioritize the safety and security of Thai citizens at the highest level.
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2 February 2026Press Releasehttps://www.thestorythailand.com/?p=179121 - TAT unveils Lalisa ‘LISA’ Manobal as Amazing Thailand Ambassador
The Tourism Authority of Thailand (TAT) has officially unveiled “Lalisa LISA Manobal”, as the Amazing Thailand Ambassador
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The Tourism Authority of Thailand (TAT) has officially unveiled “Lalisa LISA Manobal”, a world-renowned rapper, singer, dancer and actor, as the Amazing Thailand Ambassador under the “Feel All the Feelings” campaign at Wat Arun Ratchawararam Ratchawaramahawihan, presenting a new perspective on Thailand’s charms—rich in value and meaning in every experience as a Quality Leisure Destination. The campaign invites Thais to be “good hosts” and reinforces confidence through the Trusted Thailand initiative—ensuring every visit is reassuring, memorable, and inspiring repeat travel.
The Tourism Authority of Thailand (TAT) hosted the official launch of “Lalisa LISA Manobal” as the Amazing Thailand Ambassador under the “Feel All the Feelings” campaign, marking a significant milestone in elevating Thailand’s tourism image as a Quality Leisure Destination. According to her role, LISA will share the beauty, unique appeal, and value in a new perspective with travelers—encouraging appreciation of Thailand not only for its scenic destinations, but also for the meaningful experiences that stay with visitors—while inviting Thais to be “good hosts” in delivering high-quality experiences to tourists.
The launch venue, Wat Arun Ratchawararam Ratchawaramahawihan, is a renowned cultural and historical landmark that powerfully reflects Thailand’s identity, showcasing how traditional craftsmanship harmonises with contemporary creativity.
Thapanee Kiatphaibool, Governor of the TAT, said: “TAT believes that sharing Thailand’s beauty through LISA’s perspective will help travellers see Thailand as a leading quality destination with depth beyond scenic attractions. Every experience is full of value, and every moment of travel—whether through people, culture, way of life, or atmosphere—carries meaning. We want each visit to create long-lasting memories that inspire travellers to come to Thailand, return again, and share their stories.”
The “Feel All the Feelings” campaign expresses the unique appeal of Thai tourism through emotions fulfilled at every moment. Upon their journey in Thailand, travellers encounter diverse feelings and values woven into experiences across each destination. The concept is captured in the campaign film “Feel All the Feelings”, available at Youtube: Amazing Thailand
The production also features renowned stars and actors such as Win – Metawin Opas-iamkajorn, Gulf – Kanawut Traipipattanapong, and Blue – Pongtiwat Tangwancharoen, who join the journey and convey these feelings together.
This marks a new chapter in conveying the charm of Thailand through Lalisa ‘LISA’ Manobal as the Amazing Thailand Ambassador, connecting hearts with Thailand as well as inviting Thais to be “a good host” and travelers to experience every “feeling” that defines Thailand—more than a destination, but a Quality Leisure Destination. At the same time, TAT continues to strengthen confidence in Thai tourism through the “Trusted Thailand” initiative, positioning Thailand as a quality destination that travelers can trust and choose with confidence.
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The post TAT unveils Lalisa ‘LISA’ Manobal as Amazing Thailand Ambassador appeared first on The Story Thailand.
30 January 2026Press Releasehttps://www.thestorythailand.com/?p=178844