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- Thailand Travel Mart Plus 2025 Achieves Carbon Neutral Event Self Declaration
Thailand Travel Mart Plus 2025, held in Chiang Mai from 4 to 6 June, has been officially declared a carbon neutral event through TAT’s collaboration with PEA, Central Tham, and Recycle Day. The event reduced 669.84 kgCO₂eq, diverted over 1,000 kg of waste, and delivered surplus food to local charities. This milestone highlights Thailand’s commitment to responsible tourism and environmental leadership on the global stage.
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Bangkok, 16 June 2025 – The Tourism Authority of Thailand (TAT) is pleased to announce that the Thailand Travel Mart Plus (TTM+) 2025, held from 4 to 6 June in Chiang Mai, has officially achieved Carbon Neutral Event Self Declaration status, marking a major milestone in Thailand’s commitment to sustainable tourism and environmental responsibility.
TAT Governor, Ms Thapanee Kiatphaibool, stated that sustainability is the foundation of all TAT initiatives. “TTM+ is not only a vital international tourism business platform but also a direct reflection of TAT’s mission to drive responsible tourism that benefits both people and the planet. The Carbon Neutral Event Self Declaration at TTM+ 2025 is a clear demonstration of that vision in action.”
To achieve this status, TAT partnered with the Provincial Electricity Authority (PEA) to monitor and calculate carbon emissions generated at the event’s venue, the Royal Park Rajapruek. All emissions were fully offset through the Carbon Knox Declaration platform, positioning TTM+ 2025 as a leading example of low-impact tourism events in the region.
The event succeeded in reducing greenhouse gas emissions by 669.84 kgCO₂eq—equivalent to the carbon absorption capacity of 47 trees—and diverted 1,080.63 kilograms of waste from landfill through a comprehensive sorting and recycling system. Waste was categorised into 555 kilograms of general waste, 425 kilograms of food scraps, and 100.63 kilograms of recyclable materials.
TAT also collaborated with Central Tham and Recycle Day to manage waste responsibly. Organic waste was sent to Chiang Mai University for biogas production, while PET plastics and other recyclables were delivered to appropriate processing centres.
In support of the event’s zero food waste strategy, surplus cooked meals that had not been served were distributed to nearby communities. A total of 300 food and water packages were delivered to the Wat Don Chan Orphanage and the Northern School for the Blind in Chiang Mai, extending the positive impact of the event beyond its environmental goals.
Adding to the success, TTM+ 2025 surpassed its target with over 13,000 scheduled business appointments. The event brought together 406 buyers from 51 countries, 450 sellers, and 117 media representatives, further strengthening Thailand’s position as a tourism hub committed to sustainable growth.
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16 June 16 2025Press Releaseshttps://www.tatnews.org/?p=82093 - Thailand Gears Up for B.Duck 20th Playful World – City Funs Carnival at CentralwOrld
From 17 June to 18 July 2025, B.Duck 20th Playful World – City Funs Carnival will transform CentralwOrld into a family-friendly wonderland with themed rides, large-scale inflatables, carnival games, and exclusive merchandise. The event celebrates B.Duck’s 20th anniversary and reinforces Thailand’s position as a hub for global lifestyle entertainment.
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Bangkok, 12 June 2025 – The Tourism Authority of Thailand (TAT) announces the upcoming Thailand debut of B.Duck 20th Playful World – City Funs Carnival, scheduled to run from 17 June to 18 July 2025 at CentralwOrld. Established in 2005, B.Duck is recognised as China’s leading domestic character IP, known for its broad appeal and emphasis on playfulness across all age groups.
Held in collaboration with CentralwOrld to mark B.Duck’s 20th anniversary, the event will feature a variety of themed attractions, including carousel rides, aerial balloon experiences, and interactive activity zones.
Highlights include B.Duck Global Adventure, a vibrant carousel ride; Romantic Paris, inspired by the Eiffel Tower; and Flight Diary, which offers a bird’s-eye view of the grounds. Other attractions such as Busy Cowboy, Rocky Fun, Table Tennis Match, and Windmill Trampoline will provide a variety of ride styles ranging from classic to high-energy.
The venue will also feature Swadee Duck—a 10-metre inflatable installation of B.Duck in traditional Thai costume and flashing a friendly “Wai”—and a 400-square-metre inflatable playground designed for family-friendly activities. Visitors can participate in classic carnival games such as ring toss, darts, and can smash, with B.Duck-themed prizes available.
A pop-up retail space will offer limited-edition merchandise, including the 32cm Rainbow Figure, Thailand-exclusive plushes, and collaborative collections such as the B.Duck x British Museum Blind Box, Monchhichi plush keychains, and scented Baby Bear accessories. Additional product offerings include model kits, apparel, tech accessories, and novelty bags.
As part of the event’s interactive features, attendees can receive complimentary B.Duck collectibles by uploading a photo taken at the carnival to social media, using the hashtags #BDuck, #BDuckTH, and #BDuckCityFunsBKK, and tagging @bduck_th. Redemption is available at a designated counter within the venue.
The event is supported by partnerships with Fuku Matcha, Grab, and GQ. Fuku Matcha will operate a booth offering beverages and event-exclusive merchandise. Grab will facilitate transportation to the venue through promotional codes and will display themed vehicles on-site. In addition, GQ has launched a co-branded capsule collection of five limited-edition T-shirt designs, available exclusively at the carnival.
The B.Duck 20th Playful World – City Funs Carnival is open from 14.00–22.00 Hrs. on weekdays and 10.00–22.00 Hrs. on weekends and public holidays. Tickets can be purchased at Square A & B at CentralwOrld or online via https://s.klook.com/thbduckcityfuns, with a variety of pass options.
Entry for one adult and one child is priced at 120 Baht. Multi-use ticket packages are also available: 10 tickets for 1,000 Baht, 25 tickets for 2,000 Baht, and 40 tickets for 3,000 Baht. An unlimited day pass is offered at 888 Baht, valid for all rides and the inflatable playground (excluding game booths). Access to the inflatable zone is limited to 10-minute sessions per ticket, with re-entry requiring guests to queue again.
For further information and updates: Facebook: facebook.com/BDuckthailand; Instagram: @bduck_th; or TikTok: @b.duckofficial_th.
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12 June 12 2025Events & Festivalshttps://www.tatnews.org/?p=82088 - TAT Supports Phuket Dining Festival 2025 in Celebrating Green Gastronomy
Held from 30–31 May, Phuket Dining Festival 2025 celebrated green gastronomy and zero-waste practices through collaborations with top local chefs and restaurants. Supported by TAT and Tatler Asia, the event promoted responsible tourism and positioned Phuket as a global leader in sustainable culinary experiences.
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Bangkok, 11 June 2025 – The Tourism Authority of Thailand (TAT) is pleased to announce the successful completion of the Phuket Dining Festival 2025, held from 30 to 31 May in Phuket, one of Thailand’s most celebrated culinary destinations. Organised by Tatler Asia (Thailand) with support from TAT, the festival brought together top local restaurants and leading food and beverage brands in a showcase of sustainability, creativity, and culture.
“Phuket Dining Festival 2025 was a resounding success and a shining example of how Thailand can lead the way in sustainable tourism,” said Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications. “By highlighting Green Gastronomy and Responsible Tourism, this initiative not only celebrated the richness of local cuisine but also reinforced our commitment to meaningful, community-based travel experiences. We are proud to support events that elevate Thailand’s position on the global stage while promoting long-term sustainability.”
The festival responded directly to the rising demand for conscious travel experiences. Backed by partners including Evian, Jagota, PRAKAAN, PHRAYA, Ruang Khao Siam Sapphire, and leading Phuket establishments—BaBa Lee, Heh, hom, Jaras, KHAAN, Royd, Samut, Su Va Na, and Tamarind—the event demonstrated the strength of collaboration in advancing sustainable tourism.
Over two days, Phuket’s culinary heritage was reimagined through the lens of Green Gastronomy—promoting mindful consumption, celebrating local ingredients, and supporting community livelihoods. The festival aimed to reinforce Phuket’s reputation as a world-class food destination while putting the principles of Responsible Tourism into practice.
On the first night, Baba Mansion hosted an exclusive evening featuring eight of Phuket’s top restaurants—Su Va Na, BaBa Lee, Royd, Heh, Samut, Jaras, hom, and Tamarind—each presenting innovative dishes crafted with locally sourced ingredients and a strong emphasis on sustainability. The night also included live DJ performances and a VIP dinner for guests, media, and influencers. The following evening showcased refined chef collaborations, including Baba Lee with Royd, Su Va Na with KHAAN, and a standout modern Thai menu by Samut—each celebrating sustainability through flavour, technique, and presentation.
Each restaurant offered bespoke menus that reflected Phuket’s culinary roots while embracing Zero Waste Restaurant practices. This aligned with Thailand’s national target to reduce food waste in the hospitality sector—from 37.03% of total waste to below 28% by 2027 (Pollution Control Department, 2023–2027).
The festival also echoed findings from the Sustainable Travel Study by Expedia Group and Wakefield Research, which show that 69% of travellers seek environmentally responsible holidays and 66% want to support local communities. These trends closely align with TAT’s mission to shape a more sustainable and experience-rich future for Thai tourism.
Phuket Dining Festival 2025 highlighted Thailand’s growing focus on sustainable culinary tourism and reinforced Phuket’s potential as a model for eco-conscious, community-oriented travel.
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11 June 11 2025Press Releaseshttps://www.tatnews.org/?p=82072 - TAT Executives Join Opening of Phuket Dining Festival 2025 at Baba Mansion
The Phuket Dining Festival 2025, held at Baba Mansion, celebrated sustainable dining and local ingredients. Supported by TAT and Tatler Asia, the two-day event featured chef collaborations, premium food experiences, and eco-conscious practices—positioning Phuket as a green gastronomy leader in Asia.
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Bangkok, 11 June 2025 – Mr. Nithee Seeprae, Deputy Governor for Marketing Communications, Tourism Authority of Thailand (TAT), officially opened the Phuket Dining Festival 2025 on 30 May at Baba Mansion. He was joined by Ms. Siriwan Seeharach, Director of the TAT Phuket Office.
Held from 30 to 31 May, the event was organised by Tatler Asia (Thailand) with support from TAT. Over two days, the festival brought together leading restaurants, chefs, and food and beverage partners to showcase Phuket’s culinary culture through the lens of Green Gastronomy. The programme featured premium dining experiences with locally sourced ingredients, chef collaborations, and VIP events aimed at promoting sustainable food tourism.
Phuket Dining Festival 2025 reinforced Thailand’s commitment to responsible tourism by promoting mindful consumption, supporting local producers, and encouraging zero-waste practices. It also highlighted Phuket’s growing role as a model destination for eco-conscious, experience-driven travel.
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11 June 11 2025Photo Releaseshttps://www.tatnews.org/?p=82068 - Thailand Strengthens Regional Tourism Cooperation with GMS and Bhutan at TTM+ 2025
At TTM+ 2025 in Chiang Mai, the Tourism Authority of Thailand advanced regional tourism cooperation with delegates from the Greater Mekong Subregion and Bhutan. The initiative promotes cross-border routes, cultural exchange, and sustainable growth—highlighting Thailand’s role as a regional hub and its commitment to deeper tourism collaboration in Asia.
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Chiang Mai, 9 June 2025 – The Tourism Authority of Thailand (TAT) strengthened regional tourism cooperation by bringing together agencies from the Greater Mekong Subregion (GMS) and representatives from the Kingdom of Bhutan during Thailand’s premier travel trade event, Thailand Travel Mart Plus (TTM+) 2025, held from 4–6 June in Chiang Mai. The gathering underscores a shared commitment to strategic collaboration and sustainable growth across Asia.
“Thailand is committed to becoming the region’s central tourism hub through closer cooperation with our neighbours,” said Ms. Thapanee Kiatphaibool, TAT Governor. “By aligning our marketing and public relations efforts, we’re building stronger regional and ASEAN tourism links that support sustainable, long-term economic growth.”
Delegates attending from the GMS include Ms. Nay Khyi Win Swe, Consul, Consulate-General of the Republic of the Union of Myanmar, and Mr. Pea Pheap, Deputy Director of the Overseas Marketing and Promotion Department, Ministry of Tourism, Cambodia. TAT also welcomed Bhutan’s Department of Tourism, represented by Mr. Phuntsho Gyeltshen, Chief Tourism Officer, under the “Two Kingdoms, One Destination” initiative, an essential part of a Memorandum of Understanding that promotes mutual knowledge exchange and supports the development of high-value, sustainable travel experiences across both nations.
At TTM+ 2025, representatives from the GMS and Bhutan promoted cross-border tourism to over 400 buyers from 51 countries and 450 sellers. Multi-modal travel routes—such as self-drive caravans, railway links, and cruise networks—formed the backbone of these efforts.
These routes include self-drive caravan travel linking Thailand with Lao PDR, Cambodia and Vietnam; railway tourism from Bangkok Aphiwat Central Station to Khamsawat Station in Lao PDR, with a future link to Kunming, China; and cruise tourism, with Laem Chabang Port positioned as a regional embarkation hub connecting Thailand to Vietnam, Cambodia, Malaysia and Singapore—especially targeting first-time international visitors.
These initiatives align with Thailand’s “Ease of Travelling” strategy, which prioritises seamless mobility and impactful destination marketing through coordinated efforts with public and private sector partners at both domestic and international levels.
As part of a curated familiarisation programme, participants from the GMS and Bhutan are engaging with key Thai travel experiences under the “5 Must Do in Thailand” concept: Must Taste, Must Try, Must Buy, Must Seek, and Must See. Highlights include sampling Khao Soi, Chiang Mai’s signature northern curry noodle dish, alongside curated selections from the MICHELIN Guide; enjoying the distinctive ‘Fon Leb’ finger dance massage at Zira Spa—recognised in the Thailand Tourism Awards Hall of Fame in the Spa category in 2023; shopping for locally crafted handicrafts; exploring Chiang Mai’s historic landmarks; and immersing themselves in the area’s rich and vibrant cultural life.
TAT expects that these immersive experiences will inspire participating countries to enhance their tourism products, attract quality travellers, and forge stronger, more seamless regional links—further cementing ASEAN’s status as a world-class travel destination.
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9 June 09 2025Press Releaseshttps://www.tatnews.org/?p=82061 - Giving some TLC to the world while traveling in Thailand
Thailand is embracing low-carbon tourism, blending sustainability with rich cultural experiences. From eco-routes and electric transport to green-certified hotels and community projects, travelers can enjoy deeper, more meaningful journeys. Supporting this shift means preserving Thailand’s beauty and heritage while reducing your environmental footprint—travel that truly gives back.
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Bathed in the tropical sun and fringed by idyllic coastlines, Thailand has long been a magnet for global travellers. However, as the world grapples with the urgent need to combat climate change, the Thai tourism industry increasingly recognises the importance of minimising its environmental footprint. Low-carbon travel is no longer a niche concept but a burgeoning movement, with Thailand actively exploring ways to offer enriching experiences while safeguarding its natural and cultural treasures.
The Tourism Authority of Thailand (TAT) is at the forefront of this shift, recognising the industry’s crucial role in greenhouse gas reduction. In a significant move, TAT recently unveiled eleven low-carbon tourism routes spanning various regions, from the northern hills of Chiang Mai and Chiang Rai to the southern beaches of Krabi and Phuket. These routes are designed to raise awareness among tourists, local communities, and entrepreneurs about reducing emissions from tourism activities, aiming for high-quality and sustainable tourism in line with global trends.
Sang Ne Canal, Phang-nga 
Ko Haa – Five Islands, Krabi These designated routes offer unique experiences that contribute to a lower carbon footprint. Imagine cycling through the ancient city walls of Chiang Saen, soaking in the early morning light and the rich history at your own pace. Picture yourself kayaking through the serene mangrove forests of Takua Pa, also known as ‘Little Amazon,’ propelled by your own power and surrounded by lush greenery. Envision exploring Phuket Old Town’s vibrant street art and Sino-European architecture on a carbon-neutral walking tour, perhaps even learning to cook local dishes with sustainably sourced ingredients. These experiences reduce your carbon footprint and provide a deeper connection with the destination’s natural beauty and local culture.
Phra Mahathat Naphamethanidon and Naphapholphumisiri, Doi Inthanon, Chiang Mai 
Wat Pa Sak, Chiang Rai Beyond specific routes, many eco-conscious initiatives are taking root across the country. In Chiang Mai, the “Amazing Organic Trip” showcases communities like Mae Tha, where generations have practiced organic farming. Visitors can immerse themselves in these sustainable agricultural methods, understand their role in environmental protection, and enjoy locally sourced, low-carbon meals. Similarly, Phuket focuses on marine conservation and community-based tourism in areas like Ban Bang Rong, where visitors can learn about local ecosystems and participate in activities like observing traditional herb conservation.
Ban Bang Rong Community, Phuket 
Ban Bang Rong Community, Phuket Transportation, a significant contributor to tourism’s carbon emissions, is also undergoing a green transformation. Thailand has set ambitious goals for electric vehicle (EV) adoption, aiming for 30% of all vehicles produced to be electric by 2030, with a long-term aspiration for full zero-emission vehicle adoption by 2035. Initiatives like the one by Mile Green, which is establishing a nationwide EV charging and battery-swapping infrastructure, are crucial steps in making eco-friendly transportation a viable option for both locals and tourists. Furthermore, expanding rail networks in regions like Northern Thailand encourages low-carbon travel between key cultural and natural heritage sites.
Accommodation providers are also embracing sustainability. The Sustainable Tourism Acceleration Rating (STAR) is a certification system in Thailand that recognizes tourism businesses (hotels, sites, etc.) for their sustainability efforts. Businesses are rated on a 3 to 5 stars scale based on how well they meet the 17 Sustainable Tourism Goals (STGs). The STAR system is crucial in encouraging the tourism industry to adopt practices that align with global sustainability frameworks, including the United Nations Sustainable Development Goals. Tourists can contribute to the industry’s sustainability efforts by supporting businesses with high STAR ratings.
Sino-Portuguese buildings, Phuket Old Town 
Phuket Old Town This initiative encourages hotels and other establishments to adopt greener practices, with a tiered system indicating their level of sustainability. In Phuket, the local Sustainable Tourism Development Foundation is actively promoting green certifications for hotels and aiming for the island’s old town to become carbon neutral by 2030, setting a strong example for other destinations.
The shift towards low-carbon travel in Thailand isn’t just about environmental responsibility; it also enhances the travel experience. Walking, cycling, and kayaking allow a deeper connection with the destination’s natural beauty and local culture. Supporting community-based tourism initiatives ensures that tourism benefits local economies directly and promotes the preservation of traditions and heritage. By choosing low-carbon travel options, visitors reduce their carbon footprint, enrich their travel experience, and contribute to the local communities they visit.
While challenges remain, such as the need for broader adoption of EVs and the scaling of sustainable practices across all tourism sectors, Thailand is demonstrating a clear commitment to a greener future for its tourism industry. Going low carbon means visitors can continue exploring the Kingdom’s wonders while contributing to its long-term sustainability, ensuring that these enchanting landscapes and vibrant cultures can be enjoyed by generations.
About the Author
“Frequent foodie and occasional craftsman of travel stories, Chattan Kunjara Na Ayudhya (Chat) draws on his nearly 4 decades of promoting Thailand’s tourism industry to highlight everything from world-class attractions to hidden gems. When not writing stuff, he makes it a mission to catch rom-coms and DC superheroes whenever they show up in theaters.”
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9 June 09 2025Travel Featureshttps://www.tatnews.org/?p=82045 - TTM+ 2025 Champions Sustainability to Drive Thai Tourism Forward
Thailand Travel Mart Plus (TTM+) 2025 kicked off in Chiang Mai, highlighting sustainability, cultural heritage, and tech-driven innovation. With over 450 sellers, 378 buyers, and key regional partners, the event serves as a global platform to boost Thai tourism, forge connections, and promote responsible, high-impact travel experiences.
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Chiang Mai, 4 June 2025 – The Tourism Authority of Thailand (TAT) has officially launched Thailand Travel Mart Plus (TTM+) 2025, taking place from 4 to 6 June in Chiang Mai, with a strong focus on sustainability, soft power, and digital transformation. This carbon-neutral event champions meaningful travel through Thailand’s ‘Five Must-Do’ experiences and celebrates Lanna’s heritage while equipping local businesses to compete globally through innovation and responsible tourism.
“TTM+ 2025 signals a new chapter for Thai tourism,” said Minister of Tourism and Sports, Mr. Sorawong Thienthong. “It’s a launchpad for sustainable ideas, a global marketplace for local businesses, and a powerful showcase of Thailand’s cultural depth and creative potential.”
He added that TTM+ is instrumental in reshaping Thailand’s tourism supply chain for greater efficiency and competitiveness. By raising service standards and highlighting authentic experiences, the event delivers measurable economic value. Its global media reach strengthens Thailand’s image and supports the recovery of international tourism in 2025.
Minister Sorawong presided over the opening ceremony on 4 June, joined by TAT Governor, Ms. Thapanee Kiatphaibool, senior government officials, tourism executives, and international media. The ceremony marked the official start of the three-day event and reaffirmed Thailand’s strategic vision for inclusive, sustainable tourism growth.
Now in its 22nd edition, TTM+ 2025 features a dynamic programme blending business, culture, and innovation. It opens with curated Pre-Tours, the Thailand Product Update, and TTM Talk. Delegates then participate in business appointments, networking lunches, and immersive cultural experiences, including the signature “Chiang Mai Night”. The event concludes with a Business Networking Happy Hour to foster deeper international partnerships.
TTM Talk returned under the theme “The Soul of Thailand: 3F Essentials,” spotlighting the cultural foundations of Thai soft power—Flavours, Fulfilment, and Fabrics. The session opened with remarks by Dr. Surapong Suebwonglee, Deputy Policy Advisor to the Prime Minister and Chairman of the National Soft Power Development Committee, who outlined Thailand’s national soft power strategy. Discussions featured renowned experts in gastronomy, holistic wellness, and Thai textiles in modern fashion—offering global buyers fresh insights into Thailand’s creative economy and cultural distinctiveness.
This year, the event welcomes 406 international buyers from key markets, including Europe, East Asia, Southeast Asia, the Americas, and Australia—as well as emerging regions like Eastern Europe, the Middle East, South America, and Southern Africa. The event attracts a strong influx of 143 first-time buyers, accounting for 35.27% of the total attendees. Leading countries represented include China, Thailand, India, the UK, Australia, Hong Kong, Italy, Spain, and South Korea. Buyers range from outbound tour operators and travel agents to OTAs, private travel designers, and airline representatives, all selected for their readiness to promote Thailand in diverse markets.
On the supply side, the event features 450 Thai tourism operators—up 4.65% from 2024—and includes 50 winners of the Thailand Tourism Awards, as well as 30 representatives from hidden-gem cities. Of these, 119 are new participants, while 331 have previously joined the event. Among them, 134 sellers are certified under TAT’s STAR programme for sustainable tourism and 51 under the CF Hotels initiative. Exhibitors span primary and emerging destinations and are organised by sector, including accommodations, health and wellness, attractions, travel services, and transportation.
To promote regional cooperation, TAT has invited National Tourist Organisations (NTOs) from the Greater Mekong Subregion, Southeast Asia, and selected provinces in China—expanding strategic tourism partnerships across the region. The event also welcomes 117 media from Thailand and abroad, reinforcing Chiang Mai’s position as a stage for storytelling, innovation, and global connectivity.
TAT expects TTM+ 2025 to generate over 13,000 scheduled business appointments and more than 4.29 billion Baht in tourism revenue. Beyond commercial outcomes, the event aims to leave a meaningful impact—on people, the planet, and the future of Thai tourism.
“TTM+ 2025 sparks momentum across the tourism ecosystem,” said TAT Governor, Ms. Thapanee Kiatphaibool. “It connects opportunity with action—driving revenue, expanding networks, and empowering Thai SMEs with the skills and exposure they need to thrive on the regional and global stage.”
Promotional highlights include the “Wisdom and Wellness Experience” showcase, celebrating Lanna heritage through award-winning spa therapies, herbal scrubs, wellness cuisine, and hands-on workshops. Activities such as Thai scent-making, mindful crafts, and traditional music therapy reflect the essence of Thai soft power.
Sustainability is a cornerstone of TTM+ 2025, officially recognised as a Carbon Neutral Event. With support from the Provincial Electricity Authority (PEA), the event measures and offsets its emissions. In collaboration with Central Tham and Recycle Day, waste is sorted, recycled, or donated—with surplus food and materials provided to local communities. Bamboo installations and event furniture will be repurposed for schools or used sustainably. In addition, 110 hotels featured at the event operate under the Carbon Footprint Hotels (CF-Hotels) platform, ensuring transparency and accountability—demonstrating Thailand’s leadership in green tourism practices.
The Travel Tech zone showcases AI-powered platforms, including Smart Business AI by TAT, the TATAI tourism data system, the TAGTHAi travel app, and interactive AR maps. These tools equip Thai tourism operators with next-generation solutions to thrive in the digital economy and deliver more innovative travel experiences.
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4 June 04 2025Press Releaseshttps://www.tatnews.org/?p=82018 - TTM Talk at TTM+ 2025 Highlights Thailand’s Soft Power Strategy
At TTM+ 2025 in Chiang Mai, Dr. Surapong Suebwonglee delivered a keynote on Thailand’s soft power strategy. Addressing global buyers, he outlined how creative industries—food, film, Muay Thai, and festivals—can drive sustainable tourism and cultural influence, while calling for international collaboration to elevate Thailand’s global identity.
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Chiang Mai, 4 June 2025 – Thailand’s soft power vision took centre stage at Thailand Travel Mart Plus (TTM+) 2025, as the Tourism Authority of Thailand (TAT) welcomed Dr. Surapong Suebwonglee, Deputy Policy Advisor to the Prime Minister and Chairman of the National Soft Power Development Committee. Dr Surapong delivered the keynote address at the TTM Talk session, themed “Thailand Soft Power Outlook.”
He highlighted the vital role of Thailand’s creative industries—ranging from food and film to Muay Thai and festivals—in driving sustainable tourism and enhancing the country’s global profile. Emphasising Thailand’s strategic commitment to soft power, he stressed the importance of international collaboration, the development of world-class cultural events, and tourism’s potential to showcase Thai identity and innovation. He concluded with a message of gratitude and optimism, inviting global partners to help share Thailand’s story with the world.
Attended by over 400 international buyers from 50 countries, TTM Talk forms a key part of TTM+ 2025, Thailand’s premier travel trade event, taking place from 4–6 June at Royal Park Rajapruek, Chiang Mai.
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4 June 04 2025Photo Releaseshttps://www.tatnews.org/?p=82041 - TTM+ 2025 Product Update Showcases Thailand’s Vision for Sustainable Tourism
At TTM+ 2025 in Chiang Mai, TAT presented its Thailand Product Update to global buyers and media, outlining the country's tourism vision for 2025. The session highlighted immersive wellness, sustainable innovation, and cultural depth as key growth drivers—positioning Thailand as a premium, purpose-driven destination for international travellers.
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Chiang Mai, 4 June 2025 – At Thailand Travel Mart Plus (TTM+) 2025, the Tourism Authority of Thailand (TAT) presented its Thailand Product Update to international buyers and media. Delivered by Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications, the session outlined the country’s tourism strategy, product developments, and a firm commitment to a sustainable, high-value future.
“Thailand’s tourism direction for 2025 is clear—we’re creating high-value experiences rooted in culture, wellness, and sustainability,” said Mr. Nithee. “This is not just about growth in numbers, but about enriching every journey and ensuring tourism benefits both visitors and local communities.”
In line with the Amazing Thailand Grand Tourism and Sports Year 2025, the government has introduced new measures to enhance the visitor experience, including relaxed alcohol regulations and a streamlined online Arrival Card. A broader range of immersive tourism products is also being developed to encourage longer stays and deeper cultural engagement.
The product update highlighted a strong focus on wellness tourism, particularly experiences inspired by Lanna’s heritage. Visitors are invited to engage all five senses through traditional treatments like Tok Sen massage, herbal aroma therapies, and locally sourced wellness cuisine that reflects regional identity.
TAT’s wellness and medical tourism strategy also spotlights regional strengths. In Northern Thailand, yoga, folk dance, and Lanna-inspired spa treatments are offered at destinations like Fah Lanna Spa and ZiRa Spa. The Central region combines traditional and integrative therapies at The Soul in Saraburi and ChivaRak Wellness in Phetchaburi. Along the Gulf of Thailand, spas such as MASON and SPA Cenvaree blend tropical serenity with time-honoured Thai healing.
Gastronomy remains a pillar of Thailand’s tourism identity. The Michelin Guide Thailand 2025 features over 400 listings, including 50 in Chiang Mai. Sorn has become the country’s first restaurant to earn three Michelin stars. Under the “Wellness on a Plate” initiative, Thai cuisine now merges health, sustainability, and local ingredients—exemplified by venues like Blackitch in Chiang Mai.
Chiang Mai continues to cement its role as a leading cultural and sustainable destination. The upcoming Lannatique by AWC, launching later this year, will offer a new lifestyle experience combining art, culture, gastronomy, and eco-conscious design. Also launching in November, the Blue Jasmine Rail Journey will offer a nine-day luxury route from Bangkok to Chiang Mai, with curated cultural and culinary stops across five provinces.
Thailand’s national green agenda is gaining ground. Sixteen destinations are now part of the Green Destinations framework, with Nan Old Town earning Asia’s only Gold Award this year. TAT also introduced the Krabi Prototype—a scalable model for low-carbon, community-based tourism. Initiatives in Ko Ngai and Thung Yee Peng village exemplify how conservation and tourism can grow hand in hand.
Wat Phumin, Nan 
Tram Tour, Nan 
Ko Ha, Mu Ko Lanta National Park, Krabi To maintain safety and traveller confidence, the Ministry of Tourism and Sports continues to strengthen emergency response systems and implement robust safety protocols across the country’s tourism infrastructure.
A dynamic calendar of cultural and tourism events will drive year-round engagement. Highlights include nationwide Pride Month celebrations, the Phi Ta Khon Festival in Loei, and international music festivals such as Summer Sonic Bangkok, Rolling Loud Thailand in Pattaya, and Wonderfruit in Chon Buri. Traditional celebrations like the Phuket Vegetarian Festival and the Festival of Lights—featuring Loi Krathong and Vijitr Chao Phraya—will lead into the Amazing Thailand Countdown 2026.
Sports tourism also plays a major role in Thailand’s soft power strategy. Key events include the ONE Championship Muay Thai series, the FIVB Women’s Volleyball World Championship, the Amazing Thailand Marathon in Bangkok, and the 33rd SEA Games, will proudly host in December.
This year’s TTM+ 2025 gathers 406 international buyers—35.27% of them first-time participants—and 450 seller booths, including 50 Thailand Tourism Awards winners and 30 exhibitors from hidden-gem cities. The event is expected to generate over 13,000 business appointments and approximately 4.2 billion baht in tourism revenue. True to its sustainability theme, TTM+ also incorporates carbon tracking, offsetting, and CSR activities, including donating event furniture to local schools.
As of 2025, Thailand has welcomed over 14 million international visitors. The top source markets are China, Malaysia, India, Russia, and South Korea.
The post TTM+ 2025 Product Update Showcases Thailand’s Vision for Sustainable Tourism appeared first on TAT Newsroom.
4 June 04 2025Press Releaseshttps://www.tatnews.org/?p=82006 - TAT and Partners Launch Thailand’s First Grand Aquarium Yoga at Sea Life Bangkok
The Tourism Authority of Thailand has launched Grand Aquarium Yoga, the nation’s first underwater yoga experience, inside Sea Life Bangkok Ocean World. This unique wellness activity headlines the Grand Wellness Moment campaign, offering travellers a serene and immersive way to relax, recharge, and reconnect through mindful movement beneath the sea.
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Bangkok, 3 June 2025 – The Tourism Authority of Thailand (TAT) has launched Grand Aquarium Yoga, Thailand’s first underwater yoga experience, hosted inside Sea Life Bangkok Ocean World. This groundbreaking activity is the centrepiece of Grand Wellness Moment, a flagship campaign under TAT’s Fresh Your Feel, Heal Your Soul wellness initiative.
Mr. Apichai Chatchalermkit, TAT Deputy Governor for the Domestic Market, said: “Fresh Your Feel, Heal Your Soul promotes wellness tourism that goes beyond leisure to embrace full-spectrum self-care. As travel becomes increasingly linked to physical and mental renewal, TAT is curating experiences that resonate with health-conscious travellers looking for more than a typical holiday.”
The campaign officially launched at Sea Life Bangkok Ocean World, Siam Paragon, with Mr. Apichai presiding over the event. He was joined by Ms. Wannapha Kiatphongsa, TAT Regional Director for Central Thailand, and representatives from partner organisations including Siam Piwat Co., Ltd., Fitness First, KTC Credit Card, UP AND UNDER activewear, Hooray! protein drinks, and FIJI Water.
Grand Aquarium Yoga merges the discipline of yoga with the serene backdrop of an underwater world. Held in the early morning before public hours, each session invites participants to practise mindful movement and breathing surrounded by vibrant marine life—creating a tranquil, immersive experience unlike any other.
The programme runs on select dates: 16 and 30 June, 14 and 28 July, and 11 and 25 August. All sessions take place from 07.00 to 09.30 Hrs. Tickets are priced at 990 Baht and are available from 1 June 2025 via www.visitsealife.com/bangkok.
Each booking includes same-day access to Sea Life Bangkok, full-day use of Fitness First, product samples from FIJI and Hooray!, a discount from UP AND UNDER, and exclusive KTC cardholder privileges such as cashback and points redemption.
Additional wellness offers from partner hotels and health-focused businesses nationwide are also available to KTC members. Full campaign details can be found at www.freshyourfeel.com, www.ktc.co.th, or via the campaign’s Facebook page: Fresh Your Feel, Heal Your Soul.
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3 June 03 2025Press Releaseshttps://www.tatnews.org/?p=81999
