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- UNESCO Recognition for ‘Tomyum Kung’ and ‘Kebaya’ Enhances Thailand’s Cultural Prestige
Bangkok, 11 December 2024 – The Tourism Authority of Thailand (TAT) is proud to announce that two significant aspects of Thai intangible cultural heritage – Tomyum Kung, a world-renowned Thai dish, and the Kebaya, a traditional garment also culturally present in southern Thailand – have been inscribed on UNESCO’s Representative List of the Intangible Cultural …
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Bangkok, 11 December 2024 – The Tourism Authority of Thailand (TAT) is proud to announce that two significant aspects of Thai intangible cultural heritage – Tomyum Kung, a world-renowned Thai dish, and the Kebaya, a traditional garment also culturally present in southern Thailand – have been inscribed on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity. This recognition reaffirms Thailand’s rich cultural tapestry and further elevates its standing as a premier travel destination.
TAT Governor, Ms. Thapanee Kiatphaibool, commented “These new UNESCO listings not only celebrate the depth of Thailand’s cultural heritage but also present an invaluable opportunity to enhance our range of travel experiences. Visitors can now delve deeper into Thai traditions, from savouring authentic Tomyum Kung to discovering the local significance of the Kebaya in southern communities. This global recognition will inspire travellers to explore and appreciate Thailand’s multifaceted cultural landscape.”
Thailand’s UNESCO-recognised intangible cultural heritage now enjoys even greater diversity with this latest accolade. Globally celebrated for its vibrant culinary arts, Thailand takes immense pride in the international recognition of Tomyum Kung, a dish famed for its harmonious blend of hot, sour, salty, and sweet flavours.
Alongside Tom Yum Kung, the Kebaya – included in the listing as a shared cultural tradition across several Southeast Asian nations – holds significance in various communities in southern Thailand, reflecting a cherished cultural identity that transcends borders.
These new UNESCO inscriptions join a remarkable array of Thailand’s UNESCO gems, highlighting the Kingdom’s captivating natural and cultural wonders. From historic landmarks and pristine natural reserves to living traditions that continue to inspire, Thailand stands as an unparalleled repository of UNESCO treasures.
As Thailand’s cultural prestige continues to grow, TAT remains committed to promoting sustainable tourism experiences. Whether discovering heritage sites, indulging in gastronomic delights, or engaging with long-standing traditions, travellers can look forward to meaningful journeys that reflect the authentic essence of Thailand.
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11 December 11 2024Press Releaseshttps://www.tatnews.org/?p=80826 - Thailand’s UNESCO Gems: Unveiling Natural and Cultural Wonders
The Tourism Authority of Thailand (TAT) invites travellers to immerse in Thailand’s UNESCO Heritage, featuring eight World Heritage Sites like Ayutthaya and Sukhothai, six elements of Intangible Cultural Heritage including Khon Masked Dance, Songkran Festival, Tomyum Kung, and Kebaya, and five Biosphere Reserves such as Doi Chiang Dao and Sakaerat. These sites offer a unique blend of history, culture, and nature, providing an unforgettable travel experience.
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Thailand, renowned for its rich cultural tapestry and breathtaking natural landscapes, proudly hosts several UNESCO-recognised sites that offer travellers a profound glimpse into its heritage. These include eight World Heritage Sites, six elements of Intangible Cultural Heritage, and five Biosphere Reserves, each providing unique experiences for the discerning visitor.
UNESCO World Heritage Sites in Thailand
- Historic Town of Sukhothai and Associated Historic Towns (1991): Considered the birthplace of Thai civilisation, Sukhothai offers immaculately preserved ruins showcasing the early development of Thai art, architecture, and culture. A visit here is a journey into the 13th-century Kingdom of Siam.
- Historic City of Ayutthaya (1991): Once the flourishing capital of the Kingdom of Siam, Ayutthaya’s ruins, including grand temples and palaces, narrate tales of a bygone era.
- Thungyai-Huai Kha Khaeng Wildlife Sanctuaries (1991): These vast sanctuaries house some of Southeast Asia’s most diverse ecosystems, including endangered species such as tigers and elephants. The area is a haven for conservationists and eco-travellers.
- Ban Chiang Archaeological Site (1992): Recognised as one of Southeast Asia’s most significant prehistoric settlements, Ban Chiang provides insights into early human civilisation through its artefacts and pottery.
- Dong Phayayen-Khao Yai Forest Complex (2005): Known for its stunning landscapes, waterfalls, and rich biodiversity, this forest complex is a hotspot for nature lovers and offers thrilling opportunities for hiking and wildlife viewing.
- Kaeng Krachan Forest Complex (2021): As Thailand’s largest national park, Kaeng Krachan’s mist-shrouded mountains and diverse wildlife make it a prime destination for birdwatching and nature exploration.
- The Ancient Town of Si Thep and its Associated Dvaravati Monuments (2023): Si Thep illuminates the Dvaravati period with its ancient structures and artefacts, offering a rich archaeological experience.
- Phu Phrabat Historical Park (2024): Designated in July 2024, this site in Udon Thani province features unique rock formations, prehistoric art, and sacred sites, blending natural wonders with cultural heritage.
Intangible Cultural Heritage
- Khon, Masked Dance Drama in Thailand (2018): This traditional Thai performance art combines dance, music, and elaborate costumes to depict stories from the Ramakien, Thailand’s epic tale.
- Nuad Thai, Traditional Thai Massage (2019): More than a therapeutic practice, Nuad Thai is a cultural art form that embodies Thailand’s holistic approach to health and well-being.
- Nora, Dance Drama in Southern Thailand (2021): Originating in Thailand’s southern region, Nora captivates audiences with its graceful movements, dynamic storytelling, and colourful costumes.
- Songkran in Thailand, Traditional Thai New Year Festival (2023): Celebrated in mid-April, Songkran is marked by water festivities symbolising purification and the washing away of sins, offering a joyful cultural experience for visitors.
- Tomyum Kung (2024): An iconic Thai dish, Tomyum Kung represents Thailand’s vibrant culinary heritage. Recognised for its rich, tangy, and spicy flavours, this dish plays a significant role in Thai culture and cuisine.
- Kebaya (2024): The Kebaya – included in the listing as a shared cultural tradition across several Southeast Asian nations – is a traditional attire with deep cultural significance in Thailand. Its intricate designs and craftsmanship reflect the diverse cultural practices and knowledge passed down through generations.
Biosphere Reserves
- Sakaerat Biosphere Reserve (1976): Located in Nakhon Ratchasima province, this reserve focuses on sustainable development and conservation, with its dry evergreen forests serving as a research hub.
- Mae Sa-Kog Ma Biosphere Reserve (1977): Situated in Chiang Mai, this reserve is known for its montane forests and serves as an example of harmonious living between ethnic communities and nature.
- Huai Tak Teak Biosphere Reserve (1977): Known for its extensive teak forests, this reserve in Lampang province highlights sustainable forestry practices and ecological preservation.
- Ranong Biosphere Reserve (1997): Encompassing mangrove forests and coastal ecosystems, and insights into marine biodiversity.
- Doi Chiang Dao Biosphere Reserve (2021): Situated in Chiang Mai, Doi Chiang Dao features spectacular limestone peaks and diverse ecosystems, attracting adventurers and researchers alike.
Exploring these UNESCO-designated sites allows travellers to immerse themselves in Thailand’s rich cultural narratives and natural splendours, ensuring a journey that is both enlightening and unforgettable.
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9 December 09 2024Visitor Informationhttps://www.tatnews.org/?p=80717 - TAT Welcomes ‘7th One Belt One Road Colourful Yunnan Car Rally’ to Thailand
The 7th One Belt One Road Colourful Yunnan Car Rally arrives in Thailand, marking the 50th anniversary of Thailand-China relations. Over 18 days, 120 participants in 45 vehicles explore major provinces and hidden gems, boosting local economies and tourism ties. With activities like the Bai Sri Su Kwan ceremony and cultural performances, the rally highlights the close bond between the two nations and promotes alternative travel opportunities amid growing Chinese tourist arrivals.
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Bangkok, 6 December 2024 – The Tourism Authority of Thailand (TAT) is pleased to welcome the delegation of the 7th One Belt One Road Colourful Yunnan Car Rally in Thailand, an 18-day journey exploring major and hidden-gem destinations across the country. This significant event marks the upcoming 50th anniversary of diplomatic relations between Thailand and China in 2025, celebrating the enduring bond between the two nations.
Mr. Chuwit Sirivachkul, Director of TAT’s East Asia Region, said, “The Chinese market, especially car rally tourists, plays a vital role in enhancing Thailand’s tourism infrastructure and services. This initiative not only promotes travel to Thailand’s hidden-gem destinations but also offers visitors the opportunity to experience our country’s breathtaking natural beauty, rich cultural diversity, and the warm hospitality of the Thai people.”
Comprising 45 vehicles and 120 participants from the People’s Republic of China, the rally began its journey from China on 19 November 2024, entering Thailand through the Second Thai–Lao Friendship Bridge in Mukdahan on 22 November. Over the next 18 days, the rally will visit multiple provinces, including Chiang Rai, Chiang Mai, Lampang, Ayutthaya, Chumphon, Surat Thani, Songkhla, Prachuap Khiri Khan, Saraburi, Nakhon Ratchasima, Khon Kaen, and Nong Khai. Throughout their journey, participants will engage in tourism activities that support local economies in both major cities and off-the-beaten-path destinations.
The delegation was warmly welcomed in Nakhon Ratchasima on 3 December 2024. Hosted by TAT, the reception dinner featured a traditional Bai Sri Su Kwan welcoming ceremony, where sacred threads were tied around the wrists of guests to bring blessings, protection, and strengthen bonds. The event also included cultural performances, such as a traditional Isaan music show and a lively folk-dance session, offering guests an authentic taste of Thai culture.
The rally is part of a broader effort to enhance bilateral cooperation under the ‘One Belt, One Road’ initiative. The event underscores the shared goals of economic, cultural, and tourism exchange, while embracing the Chinese phrase “Zhong Tai Yi Jia Qin” – which can be transcribed as “China and Thailand Are As Close As One Family,” further strengthening the ties between the peoples of both nations.
With Chinese arrivals to Thailand surpassing 6.2 million between 1 January and 1 December 2024, China remains the leading source of international visitors. The warm welcome, beautiful sights, and delicious food make Thailand a preferred destination for Chinese tourists. Amid challenges such as limited flight availability, promoting alternatives like car rally tourism helps diversify travel opportunities and supports achieving this year’s target of 7.3 million Chinese visitors.
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6 December 06 2024Press Releaseshttps://www.tatnews.org/?p=80816 - Thailand Celebrates Saudia’s Inaugural Non-Stop Flights to Phuket
The Tourism Authority of Thailand (TAT) marked Saudia’s inaugural non-stop flights from Riyadh and Jeddah to Phuket with vibrant airport ceremonies. The new routes enhance air connectivity between Thailand and Saudi Arabia, supporting tourism, trade, and cultural exchanges. TAT and Saudia plan joint marketing campaigns to attract Saudi families and millennials, strengthening Thailand’s position as a top destination for Saudi travellers.
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Bangkok, 3 December 2024 – The Tourism Authority of Thailand (TAT) hosted airport ceremonies to mark Saudia’s inaugural non-stop flights from Riyadh and Jeddah to Phuket. These new direct routes reflect growing demand for travel between Thailand and Saudi Arabia, enhancing tourism, trade, and cultural exchanges.
“The launch of Saudia’s non-stop flights to Phuket marks a significant milestone in the strengthening of the friendly relations between Saudi Arabia and Thailand. This new air link not only offers greater convenience for Saudi travellers but also fosters deeper cultural, economic, and tourism exchanges, further solidifying Thailand’s position as a preferred destination for visitors from Saudi Arabia,” said Mr. Siripakorn Cheawsamoot, TAT Deputy Governor for International Marketing – Europe, the Americas, Middle East, and Africa.
Saudia’s inaugural Riyadh-Phuket flight SV 852, which took place on 2 December 2024, departed Riyadh at 11:25 and arrived in Phuket at 22:30. Onboard were H.E. Mr. Darm Boontham, Thailand’s Ambassador to Saudi Arabia, Mr. Ahman Mad-Adam, Director of the TAT Dubai and Middle East Office, and media representatives from the Middle East.
A welcome ceremony was held at Phuket International Airport, featuring a Thai Puppet Show, the presentation of Thai souvenirs, and flower garlands. Key attendees included Mr. Abdulaziz Alkhudhairi, Deputy Ambassador of Saudi Arabia to Thailand, Mr. Samawit Supanpai, Vice Governor of Phuket, and Mr. Siripakorn. Also present were Saudia representatives, including Mr. Reham Zarie, Regional Manager for Far East Asia, and Mr. Mohammad A Khairuldin, Station Manager for Thailand.
On 4 December, the inaugural Jeddah-Phuket flight SV 850 is scheduled to depart Jeddah at 01:55, arriving in Phuket at 13:45, with a similar welcome ceremony to take place.
Saudia will operate the Riyadh-Phuket and Jeddah-Phuket routes with Boeing 787-9 aircraft, each offering three weekly flights through 28 February 2025. In addition, the airline currently operates 4-5 weekly flights from Jeddah to Bangkok, three from Riyadh to Bangkok, and three flights per week between Riyadh and Bangkok via Jeddah.
Mr. Siripakorn added “The introduction of these non-stop flights comes at a time of growing tourism and economic cooperation between Thailand and Saudi Arabia. Over recent years, our collaborative efforts, including joint campaigns, have attracted Saudi tourists to Thailand. Saudia’s new flights to Phuket will further enhance this partnership, offering Saudi travellers greater access to explore Thailand’s stunning beaches and rich cultural experiences.”
TAT-Saudia Future Collaborations
TAT and Saudia will continue their collaboration with joint marketing initiatives, including a special sales promotion targeting Saudi families and millennial travellers. The Amazing Thailand Post-ATM Roadshow 2025 in Riyadh will bring Thai businesses and tourism representatives closer to the Saudi market. TAT and Saudia have previously worked together on successful campaigns, such as the 2023 Phuket Roadshow to Saudi Arabia and a Memorandum of Cooperation in 2022 to promote luxury, wellness, and sustainable tourism.
Key Market Insights
Thailand welcomed 209,929 Saudi travellers between 1 January and 25 November 2024, marking a 28.42% increase over 2023. The majority (77.43%) were first-time visitors, while others returned 2-4 times (15.71%) or more than five times (6.86%). Saudi tourists cite Thailand’s diverse attractions, hospitality, and cultural richness as key factors in their choice of destination.
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3 December 03 2024Press Releaseshttps://www.tatnews.org/?p=80801 - Thailand Welcomes Batik Air Malaysia’s Inaugural Flight from Johor Bahru to Bangkok
Thailand welcomes Batik Air Malaysia’s inaugural Bangkok-Johor Bahru flight, offering daily service and strengthening ties with Malaysia. With seamless travel options and robust connectivity, this new route promises enriched travel experiences and increased arrivals between the two nations.
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Bangkok, 2 December 2024 – The Tourism Authority of Thailand (TAT) is delighted to welcome Batik Air Malaysia’s inaugural flight on the Bangkok Don Mueang – Johor Bahru route. This milestone further strengthens the connectivity between Thailand and Malaysia, reflecting the enduring partnership between the two nations.
To celebrate the occasion, executives and representatives from TAT, Thai Lion Air, Batik Air Malaysia, and Don Mueang International Airport greeted passengers with traditional Thai gestures and presented them with iconic Thai souvenirs.
Ms. Pattaraanong Na Chiangmai, TAT Deputy Governor for International Marketing – Asia and South Pacific, said, “We are thrilled to welcome Batik Air Malaysia’s Bangkok-Johor Bahru flight, further strengthening ties between our nations. Malaysia remains a key inbound market, consistently contributing high visitor numbers. This new route enhances connectivity, offering greater convenience for Malaysian travellers, many of whom already enjoy spontaneous trips to Thailand. We are confident it will drive continued growth in arrivals and enrich travel experiences between our countries.”
Represented by Thai Lion Air, Batik Air Malaysia is part of the Lion Group. The new service will operate daily, with flight OD530 departing Johor Bahru at 12.15 and arriving in Bangkok at 13.50. The return flight, OD531, departs Bangkok at 15.05 and arrives in Johor Bahru at 18.30.
Key Market Insights
Malaysia is one of Thailand’s top inbound markets, with over 4.6 million visitors recorded in 2023. This momentum continues in 2024, with 4,145,049 arrivals from January to October, suggesting a new record by year-end. Proximity, affordability, and Thailand’s diverse attractions—including gastronomy, natural beauty, quality accommodations, and shopping—make it a favourite destination for Malaysian tourists.
Key destinations for Malaysian travellers include Songkhla, Bangkok, Phuket, Krabi, and Chiang Mai, with rising interest in Phang-Nga and Surat Thani’s islands. The waiver of the TM6 immigration form at the Sadao border, implemented in November 2023 and extended until April 2025, has significantly streamlined travel, encouraging spontaneous visits.
Seamless Travel by Land and Air
Thailand’s land borders with Malaysia, serviced by nine permanent checkpoints such as Sadao (Songkhla) and Bukit Kayu Hitam (Kedah), are vital for cross-border travel. In 2023, 1,514,134 Malaysians entered Thailand through the Sadao checkpoint, with daily arrivals averaging 3,855. The TM6 waiver boosted November-December arrivals by 45.55%, with daily averages rising to 5,611. This growth continues into 2024, with 1,459,180 land arrivals recorded from January to September, reflecting a 28.37% year-on-year increase.
Air connectivity between Malaysia and Thailand has also rebounded strongly. In 2023, operations reached 77% of pre-pandemic levels, and 2024 projections show an 83.59% increase, with flights expected to reach 13,884. Recent route launches, including AirAsia’s Kuala Lumpur-Pattaya flights in June and Malaysia Airlines’ Kuala Lumpur-Chiang Mai service in August, have expanded options. Popular routes to Bangkok, Phuket, Krabi, and Hat Yai remain highly active, ensuring robust connectivity and tourism growth.
Ms. Pattaraanong concluded, “The addition of Batik Air Malaysia’s Bangkok-Johor Bahru flight marks a significant step in fostering greater travel opportunities and enriching the relationship between Thailand and Malaysia. With strong connectivity by both land and air and a continued focus on seamless travel, Thailand looks forward to welcoming even more Malaysian visitors in the future.”
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2 December 02 2024Press Releaseshttps://www.tatnews.org/?p=80786 - East Thailand: A Seafood Lover’s Paradise
East Thailand, a paradise for food enthusiasts, offers a unique blend of fresh seafood, local traditions, and innovative fine dining. From Rayong's ocean-inspired dishes to Trat's sustainable farm-to-table experiences, the region captivates with its rich culinary heritage and modern fusion cuisine. Perfect for those seeking a gastronomic adventure, East Thailand promises flavors as dynamic as its landscapes.
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East Thailand, a unique culinary destination, offers a rich blend of local ingredients, seafood, and innovative cuisine that will captivate the spirit of fine dining and leave you intrigued and excited for what’s to come.
Seafood Extravaganza: Rayong’s Ocean-Inspired Dishes
Rayong, nestled along the Gulf of Thailand, has long been known for its seafood. The province has several high-end restaurants that blend traditional Thai techniques with modern culinary innovations. Restaurants here highlight fresh local produce, with freshly caught fish, prawns, and shellfish taking center stage.
Fish Bar Restaurant 
Luscious Garden Cafe For example, chefs transform the day’s catch into delicacies at the renowned Fish Bar Restaurant, dishing out fresh seafood grilled to order. Another standout, Luscious Garden Cafe, offers a fusion of local seafood with Mediterranean flair, attracting diners who crave something both familiar and unique. The setting at these restaurants, with views of the sea and lush gardens, elevates the overall dining experience.
Chon Buri’s Fusion of Tradition and Modernity
Chon Buri, home to the vibrant city of Pattaya, is a melting pot of tradition and modernity in its culinary scene. The city’s lively nightlife and beach culture are equally matched by a vibrant culinary scene, with high-end restaurants seamlessly merging traditional Thai cuisine with international flavors, leaving you energized and eager to explore.
Casa Pascal 
Cafe des Amis 
The Glass House Pattaya Casa Pascal is one of the most notable dining spots, known for its sophisticated European dishes with a subtle nod to Thai flavors. Cafe des Amis is likely one of the finest French restaurants in Thailand. Here, diners have classic French dishes like duck confit and crème brûlée, like in a Paris bistro. Another jewel is The Glass House Pattaya, set in a beachside pavilion where traditional Thai dishes are exciting diners. Their grilled tiger prawns with tamarind sauce and lemon grass sorbet are a perfect example of how the restaurant is refining East Thai flavors into an elegant dish.
Chanthaburi: The Secret Gem for Culinary Adventures
While less well-known than its neighboring provinces, Chanthaburi is becoming a hot spot for food lovers seeking more than traditional Thai food. The province, famous for its durians and gemstones, also boasts a growing reputation for its innovative chefs.
Tree House Durian Cafe 
Platoo Chanthaburi As the name implies,Tree House Durian Cafe focuses on tasty durian, a versatile fruit in many ways. The menu includes unique durian dishes like spicy salad with shrimp and smoothies. Another restaurant, Platoo Chanthaburi, is a chic riverside eatery specializing in mackerel (Pla Tu) and assorted stir-fried seafood and chili pastes.
Trat: The Frontier of Sustainability and Farm-to-Table Dining
That is the most serene and least commercialized province in East Thailand, known for its pristine islands such as Ko Chang and Ko Kut. But beyond its natural beauty, Trat is becoming a leader in sustainable fine dining, with chefs strongly emphasizing farm-to-table and organic produce.
Trat has plenty of fine dining selection by people who source local ingredients with a passion. Every process in getting food to the dining table is carefully controlled and monitored. Indeed, there is a continuous movement and friendly competition among restaurants here to see who can deliver the freshest and tastiest dishes.
Al Dente 
Kiku Sushi Cafe Al dente is the premier Italian eatery with daily special menus and a vast wine list. Kiku Sushi Cafe whips up mouthwatering fresh sushi platters and premium shabu-shabu sets. You can’t go wrong with the charming decor and hospitable service at Trat Marche or the Ocean Terrace, Restaurant & Bar for elevated fusion Thai cuisine.
Trat Marche 
Ocean Terrace Restaurant & Bar East Thailand as a Culinary Destination
East Thailand offers a diverse and exciting fine dining scene that fuses the region’s rich culinary heritage with modern techniques and international influences. From luxurious seaside restaurants in Rayong to sustainable dining experiences in Trat, the area offers something for every discerning palate. As this part of Thailand continues to grow in popularity, its fine dining offerings are becoming a crucial part of its allure, attracting food enthusiasts from around the globe. Whether savoring fresh seafood by the beach or indulging in fusion cuisine at a cliffside resort, East Thailand promises a gastronomic journey as diverse and dynamic as the region.
About the Author
“Frequent foodie and occasional craftsman of travel stories, Chattan Kunjara Na Ayudhya (Chat) draws on his nearly 4 decades of promoting Thailand’s tourism industry to highlight everything from world-class attractions to hidden gems. When not writing stuff, he makes it a mission to catch rom-coms and DC superheroes whenever they show up in theaters.”
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2 December 02 2024Travel Featureshttps://www.tatnews.org/?p=80762 - TAT Supports Zeekr’s EV Caravan Journey to Thailand
Thailand-China EV Caravan Tourism is taking center stage as the Tourism Authority of Thailand (TAT) joins forces with Zeekr to launch an electric vehicle (EV) caravan journey from China to Thailand. This eco-tourism initiative strengthens Thailand-China relations while promoting sustainable travel and showcasing the country’s commitment to green tourism.
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Bangkok, 2 December 2024 – The Tourism Authority of Thailand (TAT) is proud to support Zeekr’s electric vehicle (EV) caravan, an initiative that underscores Thailand’s commitment to sustainable tourism and cross-border travel. This collaboration marks a key milestone in the Thailand-China partnership as both nations approach the 50th anniversary of diplomatic relations in 2025.
Zeekr, a leading Chinese electric vehicle manufacturer, launched its EV caravan, comprising 12 electric vehicles and 48 participants, which began its journey from China, passing through Laos before entering Thailand on 26 November 2024. The caravan is en route to the 41st Thailand International Motor Expo 2024, running from 29 November to 10 December at IMPACT Muang Thong Thani, where Zeekr is set to showcase its state-of-the-art EV technology.
On 26 November 2024, the caravan was officially welcomed in Nong Khai Province by Mr. Rattasart Chitchoo, Deputy Governor of Nong Khai. Hosted by TAT, the reception was attended by local officials and representatives from various sectors, showcasing Thailand’s commitment to welcoming visitors with the highest safety and service standards.
This initiative aligns with TAT’s long-term objectives to promote experiential tourism and expand its reach within the eastern regions of China. The caravan’s route, which spans key Thai provinces such as Nong Khai, Udon Thani, and Pattaya, highlights the growing potential of cross-border travel and the increasing popularity of electric vehicle tourism in Southeast Asia. Through this collaboration, TAT aims to raise awareness of Thailand as an environmentally conscious travel destination.
“Supporting this pioneering EV caravan reflects TAT’s commitment to sustainability and promoting Thailand’s eco-tourism potential,” said Ms. Tharinee Somboon, TAT Deputy Director of the East Asia Region. “This event also exemplifies our ongoing efforts to strengthen ties with China and showcases Thailand’s ability to offer unique and sustainable travel experiences.”
Promoting Thailand as a Top Destination for Chinese Tourists
In addition to showcasing Thailand’s green tourism initiatives, the arrival of the Zeekr caravan marks a significant moment for the growing Chinese tourist market. According to the Ministry of Tourism and Sports, Thailand welcomed over 6 million Chinese tourists between January and November 2024, making China the largest source of international visitors to Thailand. Chinese travellers are particularly drawn to Thailand for its renowned hospitality, stunning landscapes, and rich culinary culture.
Exposure from the caravan is expected to reach over 100 million people across both countries, further boosting Thailand’s appeal as a travel destination. The project also aims to promote Thailand’s scenic attractions along the caravan route, increasing visibility and recognition in China.
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2 December 02 2024Press Releaseshttps://www.tatnews.org/?p=80754 - TAT Marks a Milestone with the Release of The MICHELIN Guide Thailand 2025
The MICHELIN Guide Thailand 2025 marks a milestone with Thailand’s first Three MICHELIN Stars awarded to Sorn and the inclusion of Chon Buri in its listings. This year’s edition features 462 dining establishments, including 7 Two MICHELIN Stars, 28 One MICHELIN Stars, and 4 MICHELIN Green Stars, spotlighting sustainable dining. With the guide’s growing coverage, Thailand cements its reputation as a global gastronomic destination.
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Bangkok, 29 November 2024 – The Tourism Authority of Thailand (TAT) is delighted to announce the release of The MICHELIN Guide Thailand 2025, the 8th since the Guide’s inception in Thailand. This year’s edition expands into Chon Buri, continuing the journey of showcasing the kingdom’s gastronomic richness.
TAT Governor, Ms. Thapanee Kiatphaibool, said, “The partnership between TAT and The MICHELIN Guide has consistently promoted Thailand as a global gastronomic hub. This collaboration will play a key role in TAT’s marketing efforts, particularly with the launch of the ‘Amazing Thailand Grand Tourism and Sports Year 2025’ campaign, which highlights Thailand’s ‘Thai Charms’ and the ‘5 Must Do in Thailand’. The Guide’s expansion into new regions like Chon Buri supports our ‘Must Seek New Cities’ concept, inviting global travellers to explore the diversity of local experiences.”
This year’s edition showcases 462 of Thailand’s finest dining establishments, with the following key highlights:
- 1 Three MICHELIN Star: Sorn, promoted from Two MICHELIN Stars, becomes Thailand’s first restaurant to earn this honour.
- 7 Two MICHELIN Stars: Côte by Mauro Colagreco, promoted from One MICHELIN Star, joins Baan Tepa, Chef’s Table, Gaa, Mezzaluna, R-Haan, and Sühring.
- 28 One MICHELIN Stars: This includes five new entries – AKKEE, AVANT, GOAT, and Aulis – as well as Coda, promoted from the MICHELIN Selected category.
- 4 MICHELIN Green Stars: Recognising restaurants committed to sustainability, including Baan Tepa, which joins PRU, Haoma, and Jampa.
- 156 Bib Gourmand: With 20 new entries.
- 270 MICHELIN Selected: Featuring 44 new entries.
Chon Buri makes its debut in this 2025 edition with 20 entries, including 5 Bib Gourmand and 15 MICHELIN Selected establishments.
Gwendal Poullennec, International Director of The MICHELIN Guides, remarked, “The 2025 edition of The MICHELIN Guide Thailand is truly historic, with the country’s first-ever Three MICHELIN Stars restaurant. This milestone underscores the richness and diversity of Thai cuisine while highlighting the innovation and passion of Thailand’s chefs. The MICHELIN Guide continues to celebrate the vibrant culinary scene in Thailand, which remains a key destination for food lovers from around the world.”
The 2025 edition also honours four MICHELIN Guide Special Awards:
- 2025 MICHELIN Guide Young Chef Award: Sittikorn (Ou) Chantop of AKKEE
- 2025 MICHELIN Guide Opening of the Year Award: Dimitrios Moudios of Ōre
- 2025 MICHELIN Guide Service Award: Yupa (Ying) Sukkasem of Baan Tepa
- 2025 MICHELIN Guide Sommelier Award: Thansith Wasinonth of Côte by Mauro Colagreco
Ms. Thapanee concluded, “In 2025, TAT aims for a 7.5% increase in tourism revenue, targeting 39 million international visitors. As TAT continues to promote Thailand as a gastronomic tourism destination, The MICHELIN Guide Thailand 2025 strengthens the country’s culinary reputation and attracts food lovers globally.”
With its expanding coverage, The MICHELIN Guide Thailand now includes Bangkok (since 2018), Phuket and Phang Nga (since 2019), Chiang Mai (since 2020), Ayutthaya (since 2022), Isan (Nakhon Ratchasima, Khon Kaen, Ubon Ratchathani, Udon Thani) (since 2023), Ko Samui and Mainland Surat Thani (since 2024), and Chon Buri (new in 2025). For more information on The MICHELIN Guide Thailand 2025 and the full list of restaurant selections, visit MICHELIN Guide Thailand, or follow updates on Facebook: MICHELINGuideAsia.
In addition to the culinary achievements, in September this year, TAT celebrated the first-ever MICHELIN Keys Thailand awards, recognising 58 hotels for their exceptional service and quality. This prestigious recognition highlights Thailand’s commitment to providing world-class hospitality alongside its culinary excellence.
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29 November 29 2024Press Releaseshttps://www.tatnews.org/?p=80739 - Events December Festivals and Events in Thailand
December in Thailand is packed with exciting festivals and events, from the Chiang Rai Flower and Art Festival to the Christmas Star Parade in Sakon Nakhon. Experience a month filled with music, art, cultural traditions, and holiday cheer, making it the perfect way to end the year and welcome 2025.
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December, the final month of the year, promises a vibrant celebration of Thailand’s rich culture and creativity, setting the stage for an exciting 2025. The calendar brims with enchanting flower festivals, captivating music and light events, and unique cultural gatherings. Among the highlights are the Pattaya International Jazz Festival 2024, Jim Thompson Farm 2024: ISAN CALLING, Wonderfruit Festival 2024, Chiang Rai Flower and Art Festival, and the Christmas Star Parade Festival in Sakon Nakhon.
Celebrate the year’s end with these unforgettable experiences that reflect the essence of Thailand’s festive spirit.
Vijit Chao Phraya 2024
16 November – 15 December 2024
From 18.00 – 22.00 Hrs.
Along the Chao Phraya River and various riverfront locations
More Information at [link]River Kwai Bridge Week and Red Cross Fair 2024
28 November – 8 December 2024
River Kwai Bridge and Kanchanaburi Provincial Administrative Organization, KanchanaburiAmazing Thailand Marathon Bangkok 2024
1 December 2024
Royal Grand Palace, Bangkok
More Information at [link]Highlight: The 7th Amazing Thailand Marathon Bangkok 2024 will occur on December 1, 2024. This sports tourism event will give runners a memorable race experience, traversing some of Bangkok’s most iconic landmarks.
Night at the Museum Festival 2024
1-31 December 2024
52 museums and learning centres across Thailand
More Information at [link]Highlight: Discovery Museum is hosting the annual “Night at the Museum Festival 2024” from 1-31 December at 52 museums and learning centres nationwide that invite visitors to explore museums across Thailand during nighttime hours.
Winter Festival Chiangmai
4-10 December 2024
From 15.00 – 22.00 Hrs.
Rimping Supermarket, Chiang MaiColours of Doi Tung
4 December 2024 – 26 January 2025
From 08.00 – 18.00 Hrs.
Every Saturday/Sunday and public holidays
Doi Tung Development Project, Chiang RaiHighlight: It offers various activities to appreciate the picturesque countryside and to experience the local culture of the six ethnic tribes who have lived in the region’s hills for centuries – the Akha, Lahu, Tai Yai, Lue, Lawa and Chinese. Along with displays of dancing and entertainment, there is shopping for fresh fruits, vegetables, handmade arts and crafts, and delicious local snacks to try at the Doi Tung Market.
Amazing Chiang Mai Meat and Camp 2024
5-8 December 2024
Chaloem Phrakiat 82nd Anniversary Park, Chiang Mai Provincial Administrative Organization,
Chiang MaiPattaya International Jazz Festival 2024
6-7 December 2024
From 17.00 Hrs. onwards
Pattaya Central Beach, Chon BuriHighlight: Experience a magical night of world-class jazz by the sea in Pattaya. Join us for a free concert featuring renowned international and Thai jazz artists, including Ronan Keating, Infinity + Tabitha King, Koh Mr. Saxman Feat. Pom Autobahn, and more.
808 Festival
6-8 December 2024
BITEC Convention Center, Bangkok
More Information at [link]Highlight: Southeast Asia’s premier electronic music event. This year’s festival promises an unforgettable experience, featuring a stellar lineup of world-class DJs and cutting-edge production. DJs include Anyma, Adam Beyer, Chase & Status (DJ Set), James Hype, Miss Monique, and more.
Krabi ReWild Festival
7-8 December 2024
Spirit Mountain, Ao Nang, Muang District, Krabi
More Information at [link]Chiang Mai Design Week 2024
7-15 December 2024
Klang Wiang, Chang Moi, and Tha Phae District, Chiang Mai
More Information at [link]Highlight: Throughout the 9-day festival in Chiang Mai, all three pillars will be highlighted in various activities, including exhibitions, talks, workshops, art installations, performances, film screenings, music events, and both domestic and international business matchings.
Jim Thompson Farm 2024 ‘ISAN CALLING’
7 December 2024 – 1 January 2025
Jim Thompson Farm, Pak Thong Chai District, Nakhon Ratchasima
More Information at [link]Highlight: This year’s theme is “ISAN CALLING,” which celebrates Thailand’s northeastern region’s rich cultural heritage and culinary delights. This year’s event offers a unique blend of traditional Isan culture and contemporary experiences, such as savouring the flavours of Isan cuisine, immersing yourself in the vibrant culture of Isan with traditional dance and music performances, and exploring the beautiful farm grounds.
CREATIVE LANNA FESTIVAL
9-15 December 2024
From 10.00 – 21.00 Hrs.
CMU Lanna House Museum, Chiang Mai University, Muang District, Chiang MaiHIDDEN GEM FEST: Hidden Taste of Nation
11-15 December 2024
From 16.00-22.00 Hrs.
River Park, ICONSIAM, Bangkok
More Information at [link]Red Cross Fair 2024
11-22 December 2024
From 11.00-22.00 Hrs.
Lumphini Park, BangkokHighlight: The fair will feature diverse street food, charitable activities, and exciting live performances. You can explore various products, including delicious street food, trendy fashion, household appliances, and adorable gifts. Visitors can also enjoy engaging exhibitions, captivating live shows, and participating in charitable activities.
Wonderfruit Festival 2024
12-16 December 2024
The Fields at Siam Country Club, Chon Buri
More Information at [link]Highlight: Wonderfruit is an event that weaves together music, art, life, and nature, offering a holistic experience, combining captivating musical performances, stunning visual art installations, innovative architecture, enlightening workshops, and rejuvenating wellness activities.
Ayutthaya World Heritage Fair 2024
13-22 December 2024
Ayutthaya Historical Park, AyutthayaHighlight: This year’s event will feature a captivating array of activities, including vibrant processions, a Red Cross Fair, a diverse Thai Agricultural Products Fair, a nostalgic Retro Market, informative exhibitions on Kings Rama IX and X, a unique OTOP (One Tambon One Product) Fair, scenic tram and boat tours, enchanting folk performances, and a breathtaking light and sound show that illuminates the rich history and significance of ancient Ayutthaya.
Chiang Rai Flower and Art Festival 2024
16 December 2024 – 5 January 2025
Suan Mai Ngam Rim Nam Kok Park, Chiang Rai Provincial Administrative Organization, Mueang District, Chiang RaiHighlight: It showcases the beauty of flowers and the creativity of art. This year’s theme is “The Magical World” and it promises to be a truly enchanting experience. (rewrite)
Sound of Sisaket 2024
19-22 December 2024
Wong Wien Mae Sri Districts, Si Sa KetBalloon Festival Uthaithani 2024
20-22 December 2024
From 16.00 – 22.00 Hrs.
Rai Rim Khao, Lan Sak District, Uthai ThaniChristmas Star Parade Festival Sakon Nakhon 2024: Star of Hope
20-26 December 2024
Ban Ta Rae, Sakon NakhonHighlight: The highlight of the event is the traditional Christmas star parade which is unique to Ban Ta Rae. Visitors can enjoy eating and shopping for local products. Explore the historic sites of this over-100-year-old Christian village. Watch live music at St Michael’s Cathedral Tha Rae and along the walking street. The spectacular Christmas Star Procession will take place on December 25th, starting at 17.00 Hrs. The procession will wind its way from the Roman Catholic Archdiocese of Tha Rae to Nong-Saeng (St. Joseph Sakon Nakhon School).
White Party Bangkok
27-31 December 2024
Paragon Hall, Siam Paragon and Tribe Sky Beach Club, Emsphere, BangkokPlaraMorlam Isan to the World
26-29 December 2024
Khon Kaen Innovation Centre, Khon KaenHighlight: This event will be packed with various activities, including:
- Dining Sessions and Food Feasts, visitors can experience the rich flavours of Isan cuisine crafted by celebrity & renowned chefs from Thailand and abroad.
- Morlam concerts – Enjoy electrifying performances from renowned Morlam (a traditional Thai music genre) such as Prathom Banthueangsilp, Rabieb Wathaslip, and Sao Noi Phet Ban Paeng, along with late-night entertainment from the Morlam Truck.
Charming Chiang Mai Flower Festival
29 November 2024 – 5 January 2025
From 08.30-23.00 Hrs.
Chiang Mai Provincial Administrative Organization, Chiang Mai
More Information at [link]
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27 November 27 2024Events & Festivalshttps://www.tatnews.org/?p=80729 - Driving in Thailand: Essential Guidelines for Tourists and Foreigners
Planning to drive in Thailand? Learn about licence requirements, traffic rules, and renting vehicles, plus tips for staying safe on the road. Whether you’re exploring scenic landscapes or bustling cities, these essential guidelines will help you navigate Thailand confidently and safely.
The post Driving in Thailand: Essential Guidelines for Tourists and Foreigners appeared first on TAT Newsroom.
Thailand offers tourists the opportunity to explore its scenic landscapes and vibrant cities via self-driving. However, understanding the rules and procedures for driving in Thailand is crucial to ensure a safe and enjoyable journey. Below are key guidelines and tips for tourists and foreigners driving in Thailand.
Driver’s Licence Requirements
To drive legally in Thailand, you must hold a valid driver’s licence. Foreigners can use:
- A licence issued under Thai law.
- An International Driving Permit (IDP), valid under international agreements.
- A licence from an ASEAN member country, by presenting their domestic licence.
Those without these documents must apply for a Thai driving licence. Necessary documents include a valid passport, a residence certificate, a health certificate, and proof of completion of the online e-learning course.
Vehicle Safety and Traffic Rules
- Seat Belts and Helmets: Always wear seat belts while driving. Motorbike riders and passengers must wear helmets.
- Pedestrian Awareness: Drive cautiously near pedestrian crossings, as pedestrians have the right of way.
- Traffic Signals and Speed Limits: Adhere to traffic lights and speed regulations. Speed limits vary by area and type of road.
Renting Vehicles
To rent a car or motorbike, you must present a valid driving licence or IDP. Select reputable rental companies and inspect vehicles for roadworthiness, such as valid registration and insurance. Without proper documentation, insurance coverage may be void in case of accidents.
Emergency Procedures
In the event of an accident:
- Assist the injured and call emergency services (dial 1669).
- Report the incident to the police by dialling 191.
- Inform your car rental provider or insurance company immediately.
Emergency contact numbers to keep handy include:
- 1584: Complaints about public transport.
- 1137: Accident reporting.
- 1669: Medical emergencies.
Tips for Safe Travel
- Drive on the left side of the road.
- Avoid driving under the influence.
- Respect local road users, including cyclists and pedestrians.
Driving in Thailand can be a rewarding experience if you are well-prepared and follow the rules. Stay informed and vigilant to make your journey through the Land of Smiles safe and memorable.
The post Driving in Thailand: Essential Guidelines for Tourists and Foreigners appeared first on TAT Newsroom.
27 November 27 2024Visitor Informationhttps://www.tatnews.org/?p=80727
